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This report looks at how brands across the maturity spectrum have tackled the issue of integrating data into their organisations and how they manage that data across multiple channels to improve their business performance. The report also includes recommendations for businesses seeking to improve their capabilities in this area.
This guide, written by experienced eCRM and social CRM strategist Andrew Campbell, aims to help CMOs develop a future-proofed eCRM strategy, combining the best of traditional eCRM practices, tools and techniques with the rapidly emerging capabilities of social CRM.
A consolidated eCRM / social CRM planning model is defined to help senior marketers identify and manage these two complementary areas of activity and then realise these in a phased, low-risk and cost-effective manner.
The aim of the research is to understand what makes an excellent experience, outlining the 'must have' factors that enable a good digital experience, but also what 'going the extra mile' means. It explores the extent to which brands are delivering what consumers want in the context of the digital experience, and whether marketers are prioritising the areas which matter.
Fashion and Beauty Monitor's The Rise of Influencers report, in association with Econsultancy, assesses how brands are approaching influencer marketing and with what success.
A bundle of digital marketing templates focused on usability and user experience.
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Your team is not like any other. You're addressing specific challenges and opportunities with a particular skill set. That's where our bespoke, in-company digital training comes in.
Econsultancy's elearning modules offer a comprehensive and convenient introduction to core digital marketing skills when you or your team need to get up to speed quickly.