When designing an email, it is vital to consider who will be reading the email. Email marketers should ensure they think about the different reading requirements and cultural differences of audience segments. Designing for accessibility Accessibility has become a pressing issue as awareness of the difficulties many email subscribers have in reading and interacting with […]
With customers interacting with brands through a variety of touchpoints, both digital and offline, the need to provide seamless omnichannel experiences has never been more important. This chapter outlines the contributors to great omnichannel experiences. What is a great omnichannel experience? The focus on omnichannel CX has never been greater. According to data from PWC, […]
This chapter explores the design toolkit needed to achieve best practice in visual design, interaction design and patterns design to improve the user experience of the product. The advice in this chapter is by no means dogma, instead it should be considered a set of general rules that are based on the principles detailed up […]
Cyber-Duck’s Diversity and Accessibility Lead talks to us about the state of accessibility, common misconceptions, its place in the org and in digital transformation, and emerging tech such as the metaverse.
On day two of Econsultancy Live: ‘What’s next for CX?’, Elisabeth Ward, accessibility expert at Scope, speaking to Econsultancy Editor Ben Davis, gave an overview of disability in digital including how the pandemic has in some cases exacerbated accessibility issues.
It’s an incident that we can expect to see featured in countless presentations about the importance of accessibility, user experience (UX) and design: on Sunday 11th April, National Rail changed the colour scheme of its website from its signature blue and yellow to greyscale as a mark of respect for the passing of Prince Philip, […]
Jessica Bolton, Enterprise Customer Success Manager at Iterable, shares some advice on closing the accessibility gap via three email campaigns fundamentals – content, code and visuals.
Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck, highlights some key considerations for web designers and content producers after the UK government updated its content design guidance for open formats. On the 7th December 2020, the UK government updated its content design guidance for open formats. The update has underlined its commitment to open […]
For businesses, accessibility is far too often an afterthought in website design and optimisation. What happens when an organisation treats accessibility like user experience, and builds a transformation around it from the word ‘go’?
Conversational user interfaces (CUI) give us the potential to communicate with machines simply and naturally, says Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck. These new kinds of interfaces should be easy for humans to adopt – and because of their ease, can make digital experiences more open, inclusive and accessible than ever before. There […]
A staggering 98% of homepages from one million popular websites failed to meet legal accessibility standards, research by WebAIM concluded in February this year.
The virtues of accessibility are well-established but many companies still fail to make accessibility a priority when developing websites and mobile apps.