Ledger, executive product manager (sign-in, registration, verification and platforms), shares her approach to the discipline, including experiments with iPlayer, the value of a product roadmap, and the foundations of accessibility.
Fundamentally, good UX is concerned with creating a better experience for users. Before discussing the key principles of UX, it is important to understand the broader components that make an experience great, rather than just okay or bad. Components of user experience These components can be organised into a pyramid, with the most basic and […]
To measure UX effectively, developers need to have the right data sources, as well as the right goals and measurement frameworks to monitor and report on what really matters. A/B testing A/B testing (or ‘multivariate testing’) is one of the simplest methods for testing different user interfaces. By showing them to different sets of users […]
Wireframes and prototypes are valuable tools in the design and development process, demonstrating the overall structure and functionality of a digital product. Being able to use them effectively, therefore, is an essential skill to have. Wireframes Wireframes are simple designs that present the framework of a software product. They are used to communicate the core […]
Great UX outcomes are the result of a detailed process and attention to detail, rather than the merits of one tool or approach over another. However, an understanding of tools and solutions can help define the right tool for the job – even if that tool turns out to be something as simple as Microsoft […]
Marketers that understand the core principles of user-centred design (UCD) will be better-placed to understand UX. But there are a number of key factors to bear in mind before putting it into practice. What is user-centred design? User-centred design (UCD) is based on the same ‘customer-first’ principles as design thinking, but rather than focusing on […]
This chapter explores the design toolkit needed to achieve best practice in visual design, interaction design and patterns design to improve the user experience of the product. The advice in this chapter is by no means dogma, instead it should be considered a set of general rules that are based on the principles detailed up […]
There are myriad company-wide benefits of good UX, from increasing engagement, sales and ROI, to boosting customer acquisition, retention and loyalty. Making the case for investment is a challenge marketers face across the board, but the business case for UX is strong, as explored in this chapter. Protecting the business against new entrants The principles […]
Good UX has long moved beyond being a nice-to-have to an imperative for any business operating online. It is no longer a discipline exclusively for designers and developers either, and is something that should be understood and embraced by the whole organisation. What does user experience (UX) mean? Jakob Nielsen, a UX consultant who The […]
Improving the experience of users is more important than it has ever been. With businesses facing increased competition and rapidly developing technology paving the way for new entrants, a focus on the needs of the user is seen as crucial to maintaining a competitive edge. Econsultancy’s research into UX and interaction design best practice looks […]
The NHS official app has been widely downloaded by patients, but a new digital transformation report from the Health and Social Care Committee asserts that more needs to be done to convince users of its value.
The agency MD talks digital projects, legacy tech and web performance, saying that getting the engineering right helps meet objectives across UX, SEO and conversion.