Webinar: Neurodiversity and Digital Inclusion
This webinar looks at the strategic and commercial benefits of neurodiversity and offers guidance on creating inclusive experiences for customers and empoyees.
A checklist for creating more inclusive customer experiences
Eight key steps to creating inclusive experiences, taken from Econsultancy’s Neurodiversity and Digital Inclusion Best Practice Guide.
Email Design Testing and Optimisation
Any strategy for an email programme should include the regular testing of master templates and individual design components to ensure that they render successfully across a variety of email clients and devices. This chapter discusses the benefits of pre-deployment testing and looks at how AMP for Email could impact email design. Design render and pre-deployment […]
Layout Elements for Email Design
Good email design should provide the reader with options and encourage them to act. Large, clickable headlines make it easy for customers to select items of interest, while subscription options allow them to tailor communications to their preferences, enabling emails to be more personalised and relevant. The following table lists key layout elements marketers can […]
Considerations for Email Design
When designing an email, it is vital to consider who will be reading the email. Email marketers should ensure they think about the different reading requirements and cultural differences of audience segments. Designing for accessibility Accessibility has become a pressing issue as awareness of the difficulties many email subscribers have in reading and interacting with […]
Best Practice for Email Design
The design of an email needs to take both technical and creative considerations into account, from the placement of elements to the use of code to ensure emails render correctly. This chapter looks at best practice for email design. ‘Above the fold’ and ‘below the fold’ These terms come from newspaper design and refer to […]
Master Templates for Email Design
Marketers do not have to reinvent the wheel every time they want to send a new message. Every successful email marketing programme makes use of well-designed templates. These will have been tested for functionality across multiple email platforms and devices, and they can be modified in terms of content and messaging. This chapter discusses the […]
Layout and Creative in Email Marketing: A Summary
The goal of good email design is to design for conversions, not merely aesthetics. The combination of these two principles has elevated email design to both an art and a science. The science guides the construction of an email message, from the coding to the layout and the rendering. The art is in bringing all […]
What does user experience (UX) mean?
This article is reproduced from Econsultancy’s report, User Experience and Interaction Design, authored by Steffan Aquarone and Will Grant, and also available as a quick guide. Jakob Nielsen, a UX consultant who The New York Times has called “the guru of web page usability”, wrote: “User experience encompasses all aspects of the end user’s interaction with […]
Neurodiversity and Digital Inclusion Best Practice Guide
Neurodiversity benefits society as a whole, as well as the workplace. This report demonstrates how organisations can unlock both strategic and commercial advantages by creating more inclusive experiences for both customers and employees, with guidance on turning theory into practice.
What do LLMs mean for UX? A look at some ecommerce examples
A look at some ecommerce use cases for LLMs, such as AI-powered search and chatbots, and what constitutes best practice for UX.
‘Your brand is your product and your product is your brand’: Kallan & Co’s Luca Picardi on digital design
Luca Picardi is Head of Brand Strategy at Kallan & Co., a design studio with a virtual working model (and offices in Helsinki, Melbourne and Christchurch). He has been working across brands and digital products for the last decade. Given Picardi’s schooling at Central Saint Martins and current teaching work at BAU school of design […]