Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
This report is aimed at data and web analysts, marketers, executive management and agencies that work with web analytics data and aspire to deliver more business intelligence from their investment. The report explores the growing need for a fuller view of customer behaviour and customer segmentation and, practically, how to open up a closed web analytics solution to provide a more expansive business intelligence tool.
This guide aims to equip marketers, publishers and agencies with the cutting-edge data techniques for supercharging advertising used by global corporation for marketing. Best Practices in Data Management is also designed for marketers on both the branding and direct response sides of the fence.
Today the industry is grappling with the fundamental questions of how to recognize individuals across devices and understand the complicated set of encounters that make up the customer experience. This report explores where marketing is today in its pursuit of personalized promotion and finds a stark gap between perception and reality.
This research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.
Two useful templates to help you with your web analytics requirements and vendor selection.
Data & Analytics supplier selection
Featured Data & Analytics suppliers View All
Data & Analytics suppliers
Search our supplier directory to build a shortlist of agencies
Your team is not like any other. You're addressing specific challenges and opportunities with a particular skill set. That's where our bespoke, in-company digital training comes in.
Econsultancy's elearning modules offer a comprehensive and convenient introduction to core digital marketing skills when you or your team need to get up to speed quickly.