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This report is aimed at data and web analysts, marketers, executive management and agencies that work with web analytics data and aspire to deliver more business intelligence from their investment.
The report explores the growing need for a fuller view of customer behaviour and customer segmentation and, practically, how to open up a closed web analytics solution to provide a more expansive business intelligence tool.
This guide aims to equip marketers, publishers and agencies with the cutting-edge data techniques for supercharging advertising used by global corporation for marketing. Best Practices in Data Management is also designed for marketers on both the branding and direct response sides of the fence.
This report on marketing unification looks at the path to simplifying the corporate data puzzle by unifying the applications that power modern marketing. It examines the state of the industry, challenges to progress and the factors in successfully pursing a marketing unification strategy.
A 'single customer view' is the nirvana of data-driven marketing and customer engagement. This research investigates the current landscape for businesses seeking to obtain that single customer view, and looks at how brands are approaching the gap between digital and retail, among other challenges.
Two useful templates to help you with your web analytics requirements and vendor selection.
Data & Analytics supplier selection and buyer's guides
With data playing an increasingly vital role in helping organisations boost financial performance and improve the customer experience, it has never been more important for companies to make the right decision when choosing digital analytics technology. This guide looks at market trends within the sector, with profiles of 16 leading vendors as well as advice for buyers looking for a digital analytics provider.
This annual report identifies the largest UK digital agencies, based on their billings.
As well as profiles of each agency, there are separate ranking tables for 'full-service and marketing', 'design and build', 'creative', 'technical' and 'media'. Data is also available in Excel format.
Featured Data & Analytics suppliers View All
Data & Analytics suppliers
Search our supplier directory to build a shortlist of agencies
Your team is not like any other. You're addressing specific challenges and opportunities with a particular skill set. That's where our bespoke, in-company digital training comes in.
Econsultancy's elearning modules offer a comprehensive and convenient introduction to core digital marketing skills when you or your team need to get up to speed quickly.