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This report is aimed at data and web analysts, marketers, executive management and agencies that work with web analytics data and aspire to deliver more business intelligence from their investment.
The report explores the growing need for a fuller view of customer behaviour and customer segmentation and, practically, how to open up a closed web analytics solution to provide a more expansive business intelligence tool.
This guide aims to equip marketers, publishers and agencies with the cutting-edge data techniques for supercharging advertising used by global corporation for marketing. Best Practices in Data Management is also designed for marketers on both the branding and direct response sides of the fence.
This report looks at adoption levels of predictive analytics and the types of strategies and tactics organisations are using. In addition,it evaluates the tools and processes employed for improving the level of actionable insights that predictive analytics can provide, and barriers to effective use of the capability.
This report, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the ninth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance.
Based on a survey of almost 1,000 digital professionals, the report also focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric.
Two useful templates to help you with your web analytics requirements and vendor selection.
Data & Analytics supplier selection and buyer's guides
With data playing an increasingly vital role in helping organisations boost financial performance and improve the customer experience, it has never been more important for companies to make the right decision when choosing digital analytics technology. This guide looks at market trends within the sector, with profiles of 16 leading vendors as well as advice for buyers looking for a digital analytics provider.
This annual report identifies the largest UK digital agencies, based on their billings.
As well as profiles of each agency, there are separate ranking tables for 'full-service and marketing', 'design and build', 'creative', 'technical' and 'media'. Data is also available in Excel format.
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Data & Analytics suppliers
Search our supplier directory to build a shortlist of agencies
Your team is not like any other. You're addressing specific challenges and opportunities with a particular skill set. That's where our bespoke, in-company digital training comes in.
Econsultancy's elearning modules offer a comprehensive and convenient introduction to core digital marketing skills when you or your team need to get up to speed quickly.