Data / Find more in our Data and Analytics Statistics
Online Measurement and Strategy Report
A comprehensive analysis of issues affecting the web analytics industry and valuable insights into the use of analytics and business intelligence tools.
Making Sense of Marketing Attribution
The briefing looks in detail at how organisations can overcome obstacles to marketing attribution success, and how they can work towards best practice.
How Data Holds the Key to Customer-Centric Marketing
This briefing explores the extent to which the use of data drives customer centricity and the key steps organisations need to take to instil a customer data culture.
Latest Data & Analytics articles / 241 articles
The UK and US digital markets: consumer culture, differences and commonality
How are automotive brands using social for sales?
'Intent plus audience' is a powerful new combination for search marketers
Why it's always good to share in our Big Data society
Creating a single view of customers: five top tips
Five ways to encourage your visitors to view high performing content
Recent Data & Analytics research / 25 reports
Business Intelligence Meets Web Analytics
This report is aimed at data and web analysts, marketers, executive management and agencies that work with web analytics data and aspire to deliver more business intelligence from their investment.
The report explores the growing need for a fuller view of customer behaviour and customer segmentation and, practically, how to open up a closed web analytics solution to provide a more expansive business intelligence tool.
CRM in the Social Age
This best practice guide aims to help CMOs develop a future-proofed eCRM strategy, combining the best of traditional eCRM practices, tools and techniques with the rapidly emerging capabilities of social CRM.
A consolidated eCRM / social CRM planning model is defined to help senior marketers identify and manage these two complementary areas of activity and then realise these in a phased, low-risk and cost-effective manner.
Market DataOnline Measurement and Strategy Report
This report is based on a survey of almost 900 client-side and supply-side respondents, and follows similar studies carried out annually since 2008.
TrendsData Driven Culture Survey Report
The Data Driven Culture report is based on a survey of more than 360 business professionals globally. It is designed to offer insights on how startups are dealing with an ever growing influx of data, and identifies the key challenges faced when building organisations that embrace data.
Template FilesWeb Analytics Template Files
Two useful templates to help you with your web analytics requirements and vendor selection.
Data & Analytics supplier selection and buyer's guides
Web Analytics Buyer's Guide
This buyer's guide is aimed at those who are investigating the market for web analytics, with profiles of leading vendors. The guide provides details on the issues and trends affecting this sector, as well as information about best practice and tips for choosing a suitable vendor.
The report starts with a market valuation and a look at trends in the marketplace, as well as an assessment of this sector's strengths, weaknesses, opportunities and threats.
Top 100 Digital Agencies Report
This annual report identifies the largest UK digital agencies, based on their billings.
As well as profiles of each agency, there are separate ranking tables for 'full-service and marketing', 'design and build', 'creative', 'technical' and 'media'. Data is also available in Excel format.
Data & Analytics suppliers
Search our supplier directory to build a shortlist of agencies:
Featured Data & Analytics suppliers / View All
Training and E-learning / 9 Data & Analytics courses
Google Analytics Advanced - Optimising your Site
Over 70% of companies now use Google Analytics to report online performance. Our one day workshop will help you get the most out of tool with practical recommendations for improvements relating to your own site which will help drive business results.
3rd April 2014
You're addressing specific challenges and opportunities with a particular skill set. That's where our bespoke, in-company digital training comes in.
Econsultancy's elearning modules offer a comprehensive and convenient introduction to core digital marketing skills.
Not sure which course to choose? Try our Training Navigator
Econsultancy accelerates your company's journey to digital marketing excellence.
Our research, training, skills development programs and events help you seize the opportunities created by digital transformation.
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