EVP Chief Digital Officer Arianne Parisi discusses the retailer’s partnership with search solution Algolia and its ongoing “customer-centric transformation” through composable commerce.
The UK is facing a “major digital skills gap” with the advent of generative AI, according to Paul O’Sullivan, UK & Ireland Chief Technology Officer at Salesforce and Head of the Salesforce UK AI Centre.
We asked some SEO and performance experts what marketers should do, if anything, to adapt to AI overviews across organic and paid search.
AI may offer the prospect of less grunt work, but it will require new capabilities, including knowledge of IP law, data literacy and the resilience to navigate change, say leading marketers from Brown-Forman, Lego and Nomad Foods.
AI has the potential to take an organisation from the “middle of the pack to best in class”, but marketers need “real discipline” when deciding how to use it, according to leaders from Brown-Forman, Lego and Nomad Foods.
The latest trends, developments and statistics in social media. Stories this quarter include TikTok’s potential US ban, new AI assistant features from Meta and Snap, and the ways in which the platforms are supporting their influential users, in what has been termed ‘the creator era’.
Twenty five percent of senior client-side execs say AI skill-building programmes have already been conducted. However, advanced AI skills for key team members and an org-wide basic understanding of AI remain as top priorities for generative AI progress in 2024, according to a report from Adobe.
We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]