AI/Machine learning

graphic showing trends for 2024

Econsultancy’s digital and marketing trends for 2024

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of our annual predictions since 2010, three types of trend stand out: Trends that feel nostalgic, ideas that quickly became amusing […]

Applying AI, Machine Learning and Predictive Analytics

Understanding how to apply AI, machine learning (ML) and predictive analytics in data-driven marketing is a key skill for all marketers to have. This chapter explores the wide range of potential applications of increasingly sophisticated tools and how marketers can use them to glean insights from data more effectively. Analytics maturity Econsultancy’s AI, ML and […]

13 minute read