If you’ve used Amazon’s Rufus or Walmart’s search bar, you’ll be familiar with new forms of AI-powered site search. As more retailers are adding AI-powered search, we caught up with the co-founder of one such solution to find out how this tech is changing the relationship between shopper and online store, and what it means […]
Marketers have “new superpowers” of content creation and generative AI assistance going into 2025, according to Nicholas Holland, VP Product and GM Marketing Portfolio at HubSpot. However, they are also facing major hurdles in the form of highly convoluted customer journeys, the need to be present across a wealth of channels, and the need to […]
Product owner Lauren Muir describes how the tech has challenged conventional beliefs about fashion merchandising, driving sales by showing shoppers what they want to see.
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes Walmart’s AI gains, shoppable red carpets and the targeting of import loopholes.
A report by data and AI solutions provider SAS has found that a lack of internal expertise poses a barrier to generative AI adoption – with manufacturing and healthcare among the industries reporting the lowest levels of both internal know-how and usage of GenAI.
A July survey of 1,600 global decision-makers found that China is currently leading the pack in adoption of generative AI, with businesses confident in their level of internal skills and tools as well as regulatory compliance.
The latest trends, developments and statistics in social media. Stories this quarter include the release of new research from Walmart into the role of social media, the latest generative AI features from Meta, Snap and TikTok, and the new ad formats currently being tested.
Research from Upwork has indicated that generative AI in the workplace may be hindering, rather than helping, productivity. A new approach to skills could tackle this problem.
In addition to the quality of creative and ability to understand its value, there are other key drivers that can help to influence campaign effectiveness. This chapter evaluates the importance of targeting approaches and how marketers can navigate targeting without having to rely on third-party cookies as access to them continues to decline. Targeting and […]
As part of developing a successful campaign, there some key drivers at the outset which can help to influence effectiveness, from the quality of the creative and understanding what works to targeting the right audience in the right channel. This section will explore the importance of creative effectiveness and the role that it plays in […]
Taking into account the measurement approaches explored in this guide, this chapter sets out how companies can select the right approach for the business, and when it might make sense to adopt a hybrid approach. Choosing an approach There are many approaches available to marketers to consider when choosing a methodology for marketing measurement, from […]
A survey by Dotdigital highlights the potential skills gap developing in the realm of AI marketing tools, as martech companies warn training should be an ongoing concern.