Customer Insight

The Consumerization of Healthcare

1. Executive Summary “We don’t sell a product, we sell an experience.” That’s how 62% of marketing executives in the wellness and healthcare category describe their business. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it. Based on […]

question-q-and-a

Five things you can learn about customers just by asking

Over the course of a typical year, I attend a number of retail and digital marketing conferences.

Without fail, everybody attending learns a huge amount. But almost everybody I speak to also comments that in heading back to the office they have a whole load more stuff they need to think about.

The ‘to do’ list keeps growing and growing.

18 useful Google Analytics custom reports, segments and dashboards for SEO

The customisable features in Google Analytics are great for extracting maximum value from your data. 

Here I’ve gathered together a selection of custom reports, dashboards and advanced segments to help you measure SEO efforts more effectively. 

Some you’ll need to create yourself, following the instructions, while the rest you can just click and download and save lots of time and effort. 

Just click the download links when logged into you Google Analytics account to add them to your profile…