The best digital marketing stats we’ve seen this week
Settle in for this week’s stats roundup.
This week we’ve got news about data privacy, event marketing, brand relevance, and ever so much more.
A day in the life of… a Chief Privacy Officer (post the GDPR deadline)
Fatima Khan is Chief Privacy Officer at Demandbase.
About three months into the enforcement of GDPR, the life of a privacy officer is an exciting and busy one. Here’s what Fatima Khan gets up to…
The best digital marketing stats we’ve seen this week
We’ve got a cracking round-up for you this week.
It includes news about basket abandonment, brand safety, online sales, and much more. Check out the Internet Statistics Compendium for further reading too.
Is the car the next big marketing frontier?
It has been said that data is the lifeblood of digital advertising and if that’s true, there could soon be a lot of life in the market for marketing to consumers through their vehicles.
As the Wall Street Journal explained, “With millions of cars rolling off dealer lots with built-in connectivity, auto companies are gaining access to unprecedented amounts of real-time data that allow them to track everything from where a car is located to how hard it is braking and whether or not the windshield wipers are on.”
AXA PPP’s Head of Digital on the challenge of creating a trusted health tech brand
From fitness trackers that monitor our heart rate and physical activity, to smartphone apps that assess our quality of sleep or help us keep tabs on our mental health, more and more of us are using technology to store and track health data.
The existence of this type of technology is an important step towards giving consumers more control over their own health and wellbeing, and in many cases dramatically improving their quality of life.
The best Asia-Pacific digital marketing stats from July 2018
This month’s roundup include consumer attitudes to data privacy, figures that show how often Australian marketers must get sign off from their CEO, and mindblowing numbers from Pinduoduo and WeChat.
Here’s the best Asia-Pacific digital marketing stats from July 2018 (see the Internet Statistics Compendium for more)…
How marketers are navigating GDPR compliance creatively
With GDPR finally enforced, marketers are now legally bound to handle, process and store personal data much more securely and transparently.
The regulations are putting consumers back in the driving seat by giving them control over their data, and the marketing communications they receive as a result of sharing that data.
GDPR has brought us Heath Robinson websites and Kafkaesque UX
Assess the following sentence for signs of rationality:
“Your browser is currently blocking 3rd party cookies. Many companies use 3rd party cookies to remember that you have opted out, so you will need to enable them if you want all of the opt outs on this page to work.”
Me neither.
Join our free webinar on GDPR for American marketers
The GDPR is here, and for many American marketers and legal professionals, it can seem like a revolution in data-handling rules. However, savvy Brits and Europeans may experience it as a mere extension of long-standing guidelines for the treatment of private data.
To familiarize American marketers and lawyers with the new rules, Econsultancy’s very own VP of Research for the Americas, Stefan Tornquist, will be holding a webinar with expert guest Alan Chapell, Lead Attorney and President at Chapell Associates. On July 24th, join Stefan and Alan for an engaging talk, followed by a Q&A session. Register here.
Harnessing martech: Opportunities, trends, and challenges in 2018
Love it or loathe it, technology is becoming increasingly important to marketers.
Econsultancy has journaled the adoption of marketing technology by brands for many years and our recent Digital Intelligence Briefing survey found that companies with an integrated technology stack are 50% more likely to be ‘top-performing’ than those with a fragmented approach.
The best digital marketing stats we’ve seen this week
Ladies and gents, welcome to your weekly stats roundup.
This one includes news about social media platforms, voice assistants, email strategies, and more. There’s lots to enjoy in the Internet Statistics Compendium, too, as always.
What is a consent management platform, and are they needed?
In the lead-up to the implementation of the GDPR on 25th May 2018, you might have noticed a new piece of technology cropping up in the adtech ecosystem: the consent management platform (CMP).
Under the much more stringent requirements of the GDPR, companies are proactively obtaining consent from EU-based users to have their data processed by advertisers and marketers if they are to be, for example, shown targeted advertising on a website.