Privacy and data protection

Is the car the next big marketing frontier?

It has been said that data is the lifeblood of digital advertising and if that’s true, there could soon be a lot of life in the market for marketing to consumers through their vehicles.

As the Wall Street Journal explained, “With millions of cars rolling off dealer lots with built-in connectivity, auto companies are gaining access to unprecedented amounts of real-time data that allow them to track everything from where a car is located to how hard it is braking and whether or not the windshield wipers are on.”

AXA PPP’s Head of Digital on the challenge of creating a trusted health tech brand

From fitness trackers that monitor our heart rate and physical activity, to smartphone apps that assess our quality of sleep or help us keep tabs on our mental health, more and more of us are using technology to store and track health data.

The existence of this type of technology is an important step towards giving consumers more control over their own health and wellbeing, and in many cases dramatically improving their quality of life.

gdpr

How marketers are navigating GDPR compliance creatively

With GDPR finally enforced, marketers are now legally bound to handle, process and store personal data much more securely and transparently.

The regulations are putting consumers back in the driving seat by giving them control over their data, and the marketing communications they receive as a result of sharing that data. 

Join our free webinar on GDPR for American marketers

The GDPR is here, and for many American marketers and legal professionals, it can seem like a revolution in data-handling rules. However, savvy Brits and Europeans may experience it as a mere extension of long-standing guidelines for the treatment of private data.

To familiarize American marketers and lawyers with the new rules, Econsultancy’s very own VP of Research for the Americas, Stefan Tornquist, will be holding a webinar with expert guest Alan Chapell, Lead Attorney and President at Chapell Associates. On July 24th, join Stefan and Alan for an engaging talk, followed by a Q&A session. Register here.

What is a consent management platform, and are they needed?

In the lead-up to the implementation of the GDPR on 25th May 2018, you might have noticed a new piece of technology cropping up in the adtech ecosystem: the consent management platform (CMP).

Under the much more stringent requirements of the GDPR, companies are proactively obtaining consent from EU-based users to have their data processed by advertisers and marketers if they are to be, for example, shown targeted advertising on a website.