Just as the General Data Protection Regulation (GDPR), a highly-anticipated and far-reaching update to European privacy law, came into effect on May 25, 2018, another major change to consumer privacy was being enacted in the United States: the California Consumer Privacy Act (CCPA).
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers.
Before you head off to enjoy the weekend, don’t forget to check out this week’s bumper stats roundup.
GDPR was the pressing concern for marketers in 2018.
This week, we’ve got a stats roundup that includes news about online delivery, dating app usage, consumer mistrust, and lots more to boot.
We’ve got stats about personalisation, third-party retail, data privacy, and lots more in this week’s roundup.
We’re pressing on into March with a stellar roundup of stats.
It’s that time of the week again…
According to a newly-published study published by Pew, nearly three-quarters of Facebook users polled said they didn’t know that Facebook generates and stores data about their interests and traits, and, when they came to learn this, over half indicated that they were uncomfortable with Facebook’s practice.
What have we learned in marketing and media from 2018?
We’re starting the new year as we mean to go on, with a thought-provoking round-up of stats.
Settle in for this week’s stats roundup.
This week we’ve got news about data privacy, event marketing, brand relevance, and ever so much more.