The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Every December, we look at our Google Analytics dashboard and share the top 25 posts (by simple page views) over the course of the previous year.
1. Introduction The concept of ‘brand purpose’ is not new, but as consumers want more than a transactional relationship with the brands they buy from, it remains high on the agenda for companies. Research continues to show that consumers are assessing what a brand says and does. They see brand purpose as an important factor […]
The food and drink industry is going virtual, with online-only ‘cloud kitchens’ opening up to serve the booming takeaway market. But in such a competitive space, how can brands benefit from the advantages of being digital-only while also delivering a stand-out customer experience?
We’re rapidly approaching the 2020 winter holidays, and everything is still as uncertain as it ever was – particularly in retail. While there is always a certain amount of guesswork involved for retailers approaching the bumper holiday season, this year it has been amplified tenfold.
The theme for Day Two of the Festival of Marketing 2020 is ‘Delivering for Customers’. In the third session of the morning, Nina Bibby, Chief Marketing Officer at O2 delivered an insightful talk about how O2 navigated the coronavirus lockdown while putting the customer and their experience first.
Many widely-accepted truths in marketing have a less-than-solid grounding in fact or reality, often due to the way they are repeated uncritically and simplified in quotations, presentations or slide decks. Nils Andersson Wimby talks about one famous example, the Pareto principle or the 80/20 rule, and why it isn’t as faultless as it’s presented.
1. Introduction 1.1 Foreword A big thank you to everyone who took part in our research! Predicting the future is difficult at the best of times… but at Econsultancy we are always up for a challenge! We launched our new trends report in 2018 to shed some light into the future of marketing. Based on […]
The China Internet Report is an annual piece of research published by the South China Morning Post which looks at the key digital and technology trends in China. Here are the stats marketers need to know about from the latest report.