Digital Marketing

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Brand Purpose Best Practice Guide

1. Introduction The concept of ‘brand purpose’ is not new, but as consumers want more than a transactional relationship with the brands they buy from, it remains high on the agenda for companies. Research continues to show that consumers are assessing what a brand says and does. They see brand purpose as an important factor […]

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The Future of Marketing

1. Introduction 1.1 Foreword A big thank you to everyone who took part in our research! Predicting the future is difficult at the best of times… but at Econsultancy we are always up for a challenge! We launched our new trends report in 2018 to shed some light into the future of marketing. Based on […]