When building a brand strategy, digital is often an after thought and seen as a marketing channel rather than a brand opportunity. However, with the growth in usage of digital media and shift towards online shopping, digital brand presence is as important as offline brand building. Learn why and how you need to be effective […]
Tom Young is the Digital Propositions Manager at Just Group, a UK financial services group specialising in retirement products and services.
Direct mail is back in style.
Introduction Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey, “Turning your company into a top quartile B2B digital player can increase revenue by 3.5%.” Econsultancy’s Digital Outlook report for 2019 explains that the next five years will be challenging for B2B marketers. […]
We’ve got news about sustainability, digital ad spend, social media usage, and lots more in this week’s roundup.
Marketers are wrestling control from their agencies more than ever before, as in-housing skills and technology becomes an established process within the sector. 78% of Association of National Advertisers (ANA) member marketers launched agency offerings in-house in 2018, compared to a reported 58% in 2013. Unilever, Procter & Gamble, Uber, Barclaycard and Lego are just some of […]