Digital Marketing

top 25 blog posts of 2019

The top 25 Econsultancy blog posts of 2019

The year is coming to a close, with continued unease about data collection and targeting, heaps of sentiment we call ‘brand purpose’, confusion about real-time bidding and EU regulation, a feeling in some quarters of ’emperor’s new clothes’ about personalisation and customer experience, and that’s just the good news!

Business people discuss graphs and measurement

A Short Guide to Maximising the ROI of Digital Marketing

1. Introduction The size of investment that brands make in digital marketing programmes mean that it is extremely important to understand the impact that spend is having. Yet there remains little industry consensus on the best way to achieve an accurate, quantified view on the contribution that a marketing strategy has had on revenue and […]

Brand building in digital

When building a brand strategy, digital is often an after thought and seen as a marketing channel rather than a brand opportunity. However, with the growth in usage of digital media and shift towards online shopping, digital brand presence is as important as offline brand building. Learn why and how you need to be effective […]