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Based on the experience and recommendations of seasoned ecommerce professionals, this report focuses on the challenges facing ecommerce managers as the digital channel grows and diversifies. It is aimed at client-side ecommerce practitioners who have a hands-on role in managing and growing the ecommerce channel.
Containing more than 60 recommendations for retailers who want to succeed in a digital age, this report includes insights from experts and examples of companies which have embraced digital and reaped the rewards. The topics covered in the report include in-store wi-fi, 'reserve and collect', in-store kiosks and 'pop-up shops'.
In its seventh year, the report looks at the types of conversion strategies and tactics organisations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.
This is an industry audit of the fashion ecommerce vertical, specifically of the way fashion ecommerce websites have invested in online content. It examines how true the mantra of 'brands as publishers' is in the sector through comparisons between publishing methods, and builds on the 'Where Content and Commerce Collide' report.
We've created generic templates that get straight to the heart of the considerations needed to successfully run ecommerce projects.
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Your team is not like any other. You're addressing specific challenges and opportunities with a particular skill set. That's where our bespoke, in-company digital training comes in.
Econsultancy's elearning modules offer a comprehensive and convenient introduction to core digital marketing skills when you or your team need to get up to speed quickly.