tag:econsultancy.com,2008:/topics/ecommerce Latest Ecommerce content from Econsultancy 2016-07-22T12:00:15+01:00 tag:econsultancy.com,2008:BlogPost/68106 2016-07-22T12:00:15+01:00 2016-07-22T12:00:15+01:00 10 sizzling digital marketing stats of the week Nikki Gilliland <h3>Travel industry experiences highest cart abandonment rates</h3> <p>According to the latest report by SaleCycle, the travel industry is experiencing the highest rates of online abandonment, with time sensitive flight and hotel bookings being the most commonly discarded.</p> <p>The retail industry is the second biggest industry affected, suffering from abandonment rates of 74.6%.</p> <p>Insight shows that SMS retargeting could be the most beneficial solution as consumers generally read messages within 3 minutes of receiving them.</p> <p><img src="https://assets.econsultancy.com/images/0007/7329/abandonment_rates.PNG" alt="" width="700" height="317"></p> <h3>Sweden biggest users of Snapchat and Instagram in Europe</h3> <p>The latest stage of the Adobe Best of the Best 2015 report has revealed that Swedes are the most social-media savvy of all European countries.</p> <p>33% of people in Sweden use <a href="https://econsultancy.com/blog/67257-15-reasons-your-brand-should-be-on-snapchat/">Snapchat to engage with brands</a>, compared with 22% in France and 20% in the UK.</p> <p>51% of people surveyed in Sweden said that they also use Instagram for the same reason. This is in contrast to the UK where Twitter is the leading platform for brand engagement. </p> <h3>Political searches soar since Brexit</h3> <p>Hitwise, a division of Connexity, has revealed how online behaviour is reflecting the growing concern over the current UK political situation.</p> <p>Since <a href="https://econsultancy.com/blog/68003-ecommerce-in-the-uk-post-brexit-positives-negatives-opportunities">Brexit</a>, there has been a 300% increase in searches about moving to other EU countries.</p> <p>Likewise, there has been an increase in searches for mortgages, interest rates and gold.</p> <p>Despite the weaker pound, searches for holidays and flights have not been impacted.</p> <p><img src="https://assets.econsultancy.com/images/0007/7334/image001.png" alt="" width="750" height="359"></p> <h3>Shoppers less tolerant of queuing due to technology </h3> <p>A new report from Worldpay has highlighted how Brits are becoming less patient when it comes to queuing in-store.</p> <p>Out of a nationwide survey of over 2,500 consumers, London was found to be the least patient, with 18% prepared to queue for more than five minutes. In contrast, northerners are the most patient, with 28% of shoppers saying they’d be willing to queue for longer.</p> <p>The rise of online shopping is said to be the reason behind this growing trend. </p> <p>One-click ordering and next-day delivery means that consumers are becoming more demanding as a result.</p> <h3>‘Invisible socks’ the most searched-for menswear item in the UK</h3> <p>With temperatures soaring to 33 degrees this week, Lyst has been looking to see if the heat has been affecting our spending habits.</p> <p>According to data, sales of ‘invisible socks’ (i.e ankle or trainer socks) are up 218% week on week, making it the most-searched for item right now.</p> <p>It seems women are feeling summery too, with Monday seeing us purchase more white dresses than black for the first time this year.</p> <p><img src="https://assets.econsultancy.com/images/0007/7338/iStock_82510309_SMALL.jpg" alt="" width="600" height="399"></p> <h3>Retail apps overtake mobile web for loyalty and engagement</h3> <p>App commerce company Poq has discovered that more shoppers are moving to mobile apps to buy.</p> <p>According to research, the average online shopper spends 6% more money on apps and 5% less money on the mobile web.</p> <p>What’s more, apps are also said to increase customer retention and improve long-term loyalty. Long-term retention rates are over twice as high when a shopper makes at least one purchase in an app.</p> <p><img src="https://assets.econsultancy.com/images/0007/7335/mobile.PNG" alt="" width="300" height="424"></p> <h3>7.5m people in the UK left behind by digital revolution</h3> <p>Analysis by Experian has discovered that, when it comes to digital behaviour, Britain is a nation divided into three distinct camps.</p> <p>A third of people in the UK are digital devotees, with the most devices and the most amount of time spent online.</p> <p>Half of the population are day-to-day doers, using the internet for practical reasons like paying bills.</p> <p>Lastly, 7.5m people are said to be digital dawdlers, with a limited knowledge and lack of interest.</p> <p>Insight suggest that businesses must take this into account when communicating with audiences.</p> <h3>Sports fans flock to YouTube ahead of Rio Olympics</h3> <p>In anticipation of the Olympics this summer, research from Ipsos Mori and Flamingo has revealed how online video platforms will benefit from the event.</p> <p>A survey found that 75% of Brits will look for related <a href="https://econsultancy.com/blog/67932-the-future-of-video-is-vertical-texted-emotional/">video content</a> during the Olympics. Similarly, 44% will watch sports or fitness videos online while simultaneously watching live sports on TV. </p> <p>Unsurprisingly, YouTube is the most popular platform, with 78% of people saying that it is home to content that they can’t find elsewhere.</p> <p><img src="https://assets.econsultancy.com/images/0007/7336/youtube.PNG" alt="" width="630" height="362"></p> <h3>Binge-viewing is on the rise</h3> <p>Research suggests that binge-viewing (i.e. watching multiple episodes of a TV show in one sitting) has never been more prevalent. </p> <p>According to data from GfK MRI, 6 in 10 television viewers say they regularly watch three or more episodes in one go.</p> <p>Millennials are the most prolific binge-watchers, with 16% of this demographic saying that watching live television is a special event.</p> <p>As a result, the challenge for brands is finding how to advertise to them.</p> <h3>Luxury brands set to get the biggest boost from this year's Black Friday?</h3> <p>According to research by Qubit, brands in the luxury retail category saw the highest boost in conversion rate on last year's Black Friday.</p> <p>Conversely, electronics and home and garden retailers had the lowest increase, with the latter seeing a 27% uplift in conversions compared to the rest of year average.</p> <p>With some fashion retailers seeing a spike in conversions despite not even participating, it appears the day inspires more shopping behaviour all round.</p> tag:econsultancy.com,2008:BlogPost/68087 2016-07-21T14:42:17+01:00 2016-07-21T14:42:17+01:00 Six brilliant blogs from the beauty industry Nikki Gilliland <p>Whether you're into beauty or not, the following examples are well worth a look.</p> <h3>L’Oreal</h3> <p>With its unique domain name, L’Oréal’s <a href="http://www.makeup.com/" target="_blank">makeup.com</a> is designed to feel like an independent publication rather than a brand blog.</p> <p><img src="https://assets.econsultancy.com/images/0007/7167/l_oreal.PNG" alt="" width="780" height="634"><img src="https://assets.econsultancy.com/images/0007/7166/makeup.com_quote.PNG" alt="" width="780" height="145"></p> <p>Its authenticity isn’t fake either.</p> <p>Often publishing product-focused features like “The Best Drugstore Highlighters”, it includes a wide variety of brands (not just promoting its own) to provide readers with a balanced and surprisingly unbiased frame of reference.</p> <p><img src="https://assets.econsultancy.com/images/0007/7168/makeup.com_2.PNG" alt="" width="780" height="685"></p> <h3>Birchbox</h3> <p>A beauty subscription service, Birchbox gives consumers the opportunity to discover new products each month.</p> <p><a href="http://blog.birchbox.co.uk/%20" target="_blank">Its blog</a> cleverly provides context for these products, using informative articles to inspire, educate and ultimately give consumers a reason to continue their subscription.</p> <p><img src="https://assets.econsultancy.com/images/0007/7169/birchbox.PNG" alt="" width="780" height="675"></p> <p>With its unboxing videos and ‘Birchbox reactions’ articles, a lot of the content is self-promotional (something that could potentially put non-subscribers off).</p> <p>However, for loyal consumers, this aspect undoubtedly provides extra value.</p> <p><iframe src="https://www.youtube.com/embed/CbB-hGTye58?wmode=transparent" width="700" height="394"></iframe></p> <h3>Mankind</h3> <p>It might be one of the relatively few <a href="http://www.mankind.co.uk/blog/" target="_blank">male grooming blogs</a> out there, but there's more reason to visit Mankind than that.</p> <p><img src="https://assets.econsultancy.com/images/0007/7170/mankind.PNG" alt="" width="780" height="607"></p> <p>With five Editors each with their own area of expertise, it has a nice mix of lifestyle content, using distinct verticals like ‘International’ and ‘Luxury’. </p> <p><img src="https://assets.econsultancy.com/images/0007/7171/mankind_editors.PNG" alt="" width="780" height="751"></p> <p>One of the reasons I like it is that, alongside general articles, it’s not afraid to experiment with a more in-depth approach.</p> <p>It’s ‘ingredient focus’ series is particularly interesting, and something that many of the fluffier, female-driven blogs could learn from.</p> <p><img src="https://assets.econsultancy.com/images/0007/7172/mankind_mandelic_acid.PNG" alt="" width="780" height="640"></p> <h3>Sephora</h3> <p>Who needs models when beauty products can look so attractive?</p> <p>With its stunning product-focused photography, <a href="http://theglossy.sephora.com/">Sephora Glossy</a> showcases the very best of its main shop.</p> <p><img src="https://assets.econsultancy.com/images/0007/7173/Sephora_Glossy.PNG" alt="" width="780" height="543"></p> <p>Instead of long-form content, it publishes short how-to’s and product curations, making it feel more like an extension of Pinterest or Tumblr than an in-depth publication.</p> <p><img src="https://assets.econsultancy.com/images/0007/7174/sephora.PNG" alt="" width="600" height="723"></p> <p>With its user-friendly design, it’s one of those sites that you could find yourself scrolling through for ages.</p> <p><img src="https://assets.econsultancy.com/images/0007/7175/Sephora_how_to.PNG" alt="" width="600" height="850"></p> <h3>Clinique</h3> <p>Marketing itself as a philosophy rather than a cosmetics line, Clinique’s blog focuses on the two verticals of beauty and lifestyle.</p> <p><img src="https://assets.econsultancy.com/images/0007/7177/clinique_blog.PNG" alt="" width="780" height="644"></p> <p>Cleverly using skincare as a spin-off to other verticals, it also covers topics like food and fitness, implementing video to further engage visitors.</p> <p><iframe src="https://www.youtube.com/embed/Nw0GvcdKnHY?wmode=transparent" width="730" height="411"></iframe></p> <p>In comparison to other blogs, it is also pleasingly minimal, proving that a less-is-more approach can work. </p> <p><img src="https://assets.econsultancy.com/images/0007/7182/clinique_minimal.PNG" alt="" width="780" height="368"></p> <h3>Urban Decay</h3> <p>In comparison to Clinique, Urban Decay’s blog is loud, proud and <a href="http://www.urbandecay.com/the-violet-underground">unashamedly purple</a>.</p> <p><img src="https://assets.econsultancy.com/images/0007/7178/urban_decay_violet.PNG" alt="" width="780" height="335"></p> <p>Recognising the digital mind-set of its core demographic, it is heavily geared around the online beauty community where bloggers and YouTubers have huge influence.</p> <p><img src="https://assets.econsultancy.com/images/0007/7179/urban_decay.PNG" alt="" width="700" height="825"></p> <p>The blog has an original feel to it, with the standard ‘How-To’s sitting alongside unique ‘Women Who Rock Our World’ and ‘XO, WZ’ – the latter being an insider look at co-founder Wende Zomnir’s world.</p> <p><iframe src="https://www.youtube.com/embed/ATaqtu7URYI?wmode=transparent" width="800" height="475"></iframe></p> <p><em>More on the beauty industry:</em></p> <ul> <li><a href="https://econsultancy.com/blog/67884-seven-ways-social-media-is-shaping-the-beauty-industry/">Seven ways social media is shaping the beauty industry </a></li> <li> <a href="https://econsultancy.com/reports/the-rise-of-influencers/">The Rise of the Influencers </a>(subscriber only)</li> <li><a href="https://econsultancy.com/blog/67630-forget-ao-com-does-benefit-cosmetics-offer-the-best-ecommerce-experience/">Forget AO.com, does Benefit Cosmetics off the best ecommerce experience? </a></li> </ul> tag:econsultancy.com,2008:Report/3008 2016-07-21T11:30:00+01:00 2016-07-21T11:30:00+01:00 Internet Statistics Compendium Econsultancy <p>Econsultancy’s <strong>Internet Statistics Compendium</strong> is a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. </p> <p><strong>The compendium is available as 11 main reports (in addition to a B2B report) across the following topics:</strong></p> <ul> <li><strong><a href="http://econsultancy.com/reports/advertising-media-statistics">Advertising</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/content-statistics">Content</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/customer-experience-statistics">Customer Experience</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/web-analytics-statistics">Data and Analytics</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/demographics-technology-adoption">Demographics and Technology Adoption</a></strong></li> <li><strong><a href="http://econsultancy.com/uk/reports/ecommerce-statistics">Ecommerce</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/email-ecrm-statistics">Email and eCRM</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/search-marketing-statistics">Search</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/social-media-statistics">Social</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/strategy-and-operations-statistics">Strategy and Operations</a></strong></li> <li><strong><a title="B2B Internet Statistics Compendium" href="http://econsultancy.com/reports/b2b-internet-statistics-compendium">B2B</a></strong></li> </ul> <p>Updated monthly, each document is a comprehensive compilation of internet, statistics and online market research with data, facts, charts and figures.The reports have been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.</p> <p>There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.</p> <p><strong>Those looking for B2B-specific data should consult our <a title="B2B Internet Statistics Compendium" href="http://econsultancy.com/reports/b2b-internet-statistics-compendium">B2B Internet Statistics Compendium</a>.</strong></p> <p> <strong>Regions covered in each document (where available) are:</strong></p> <ul> <li><strong>Global</strong></li> <li><strong>UK</strong></li> <li><strong>North America</strong></li> <li><strong>Asia</strong></li> <li><strong>Australia and New Zealand</strong></li> <li><strong>Europe</strong></li> <li><strong>Latin America</strong></li> <li><strong>MENA</strong></li> </ul> <p>A sample of the Internet Statistics Compendium is available for free, with various statistics included and a full table of contents, to show you what you're missing.</p> tag:econsultancy.com,2008:BlogPost/68079 2016-07-15T13:15:43+01:00 2016-07-15T13:15:43+01:00 10 notable digital marketing stats of the week Nikki Gilliland <p>Now, let's crack on.</p> <h3>Amazon receives 81.6m visitors on Amazon Prime Day</h3> <p>It’s been criticised for its lacklustre algorithm, but in terms of traffic, Amazon Prime Day has been confirmed as a success for the retailer.</p> <p>Despite visits from mobile and desktop falling 6% from last year, Amazon.com still received 81.6m visits on <a href="https://econsultancy.com/blog/68058-has-amazon-prime-day-2016-made-up-for-2015-s-primedayfail/">Prime Day 2016</a>.</p> <p>According to data from Hitwise, a division of connexity, this means it has been the most successful online shopping event since Cyber Monday, Black Friday and Amazon Prime Day of 2015.</p> <p><img src="https://assets.econsultancy.com/images/0007/7120/amazon_prime.PNG" alt="" width="599" height="287"></p> <h3>Pokemon Go surpasses Candy Crush with highest number of US daily users</h3> <p>With 15m downloads, and currently just under 21m daily active users, <a href="https://econsultancy.com/blog/68060-what-brands-can-learn-from-nintendo-s-digital-transformation-and-pokemon-go/">Pokemon Go</a> is now the biggest mobile game in US history.</p> <p>It’s only just out in the UK, however data from BoomApp has revealed that over 3% of UK android users had already downloaded the game ahead of its release.</p> <p>Which means, you can probably expect more Pokemon related stats next week…</p> <p><img src="https://assets.econsultancy.com/images/0007/7122/pokemon_go.PNG" alt="" width="400" height="335"></p> <h3>Millennials are a key demographic for energy providers </h3> <p>According to research by Accenture, millennials will drive much of the future value for energy providers, with 24% being classed as early adopters.</p> <p>However, despite this, the demographic is also the most demanding.</p> <p>81% of millennials say they would be discouraged from signing up to additional products or services if the company did not offer a seamless digital experience.</p> <h3>APAC overtakes US as world’s biggest digital ad market</h3> <p>Research from Strategy Analytics has found that Asia-Pacific is set to overtake North America for digital ad spend in 2016.</p> <p>While the latter will rise 9.6% to $59.5bn, APAC is predicted to rise 18.2% to $59.7bn.</p> <p>What’s more, APAC’s spend per person is relatively low in comparison to the saturated markets in the west, meaning there is huge potential for growth.</p> <p><img src="https://assets.econsultancy.com/images/0007/7123/Trend_in_Digital_Ad_Spend_by_Region_540.PNG" alt="" width="540" height="316"></p> <h3>UK population saving 51.4m hours per month thanks to disruptive apps </h3> <p>Opinium has discovered that apps and online tools are saving consumers a collective 51.5m hours over the course of each month.</p> <p>With convenience and time saving being cited as the most important advantage of an app (even over saving money), customer loyalty is up for grabs.</p> <p>68% of survey respondents said that would have no qualms about switching from traditional brands when given the option.</p> <h3><strong>Consumer goods firms unprepared for new data regulation</strong></h3> <p>Capgemini Consulting has revealed that companies risk facing fines of up to $151 billion, by failing to comply with the new General Data Protection Regulation.</p> <p>While the legislation has been created by the European Union, anyone that holds data within Europe or offers services to EU citizens will be affected.</p> <p>With 90% of consumer-facing companies experiencing customer data breaches, many are failing to put safeguards in place.</p> <h3>One in four name Amazon their favourite brand</h3> <p>In a survey of 1,000 consumers, the DMA found that one in four people named Amazon as their favourite brand.</p> <p>High street favourites John Lewis and <a href="https://econsultancy.com/blog/67883-marks-spencer-what-does-putting-the-customer-at-the-heart-of-everything-mean/">Marks &amp; Spencer</a> were next in line.</p> <p>With just three out of the top twenty being online brands (ASOS, eBay and Amazon), the physical shopping experience is clearly still in favour.</p> <h3>Live TV viewing drops 6% in two years</h3> <p><a href="http://stakeholders.ofcom.org.uk/binaries/broadcast/reviews-investigations/psb-review/psb2016/PSB-Annual-Report-2016.pdf" target="_blank">Ofcom's Annual Research Report</a> has revealed that fewer young people are watching live television than ever before.</p> <p>From 2014 to 2016, the total viewing time of live TV among young adults dropped from 69% to 63%</p> <p>With one-third of all viewing among 16 to 24 year olds occuring via on-demand services, platforms like Amazon and Netflix have seen a surge.</p> <p><img src="https://assets.econsultancy.com/images/0007/7139/ofcom_report.PNG" alt="" width="633" height="373"></p> <h3>YouTube pays $2bn to content owners</h3> <p>A statement from Google has revealed that YouTube has generated over $2bn for content owners from its Content ID management system.</p> <p>Over 90% of Content ID claims result in monetisation, and the music industry in particular chooses to monetise 95% of claims.</p> <p>With even <a href="https://publicpolicy.googleblog.com/2016/07/continuing-to-create-value-while.html" target="_blank">more efforts to combat copyright infringment</a>, Google has in turn created a whole new revenue stream for companies.</p> <h3>Apple overtaken by local brands in China</h3> <p>Apple's iPhone is no longer one of the top smartphones in China, having been overtaken by local brands like Huawei, Vivo, Oppo and Xiaomi.</p> <p>The iPhone has dropped to the fifth most popular, although it remains the biggest non-Chinese brand.</p> <p>Huawei, a brand with a lower price point, has seen its market share rise to 17%, while Apple's has dropped to 10.8%.</p> tag:econsultancy.com,2008:BlogPost/68084 2016-07-15T12:01:00+01:00 2016-07-15T12:01:00+01:00 The week's news in digital (in five minutes) Ben Davis <h3>Amazon testing programmatic creative with video ads</h3> <p>Amazon has been testing personalised video ads, created automatically using graphics templates to combine imagery and text.</p> <p>Graeme Smith, MD of Amazon's software development centre in Edinburgh<a href="http://www.bbc.co.uk/news/technology-36773409"> told the BBC</a> "...potentially anywhere you can see a video is potentially somewhere you could consider running personalised video ads, right across the internet."</p> <p>Retargeting by retailers often involves <a href="https://econsultancy.com/blog/67516-four-video-campaigns-that-used-dynamic-creative/">slideshow style dynamic content</a> - it will be interesting to see how sophisticated these Amazon video ads are in comparison.</p> <h3>Amazon Prime Day was big</h3> <p>Prime Day on 12th July, Amazon's second annual sales event designed as summer's answer to Black Friday, was the retailer's "biggest day ever", <a href="http://www.ft.com/cms/s/0/20fb0de0-4906-11e6-8d68-72e9211e86ab.html#axzz4ESpNIBCk">reports the FT</a>.</p> <p>Global orders were up 60% on last year's Prime Day. No figures were given by Amazon, though Prime Day was declared its busiest day of the year.</p> <p>Sales included 90,000 TVs and more than 215,000 rice cookers. 2015's inaugural Prime Day, you might remember, was <a href="https://econsultancy.com/blog/68058-has-amazon-prime-day-2016-made-up-for-2015-s-primedayfail/">a bit more of a mixed bag</a>.</p> <p><img src="https://assets.econsultancy.com/images/0007/6939/prime_day_deals_tech.PNG" alt="prime day" width="615"></p> <h3>ASOS introduces one-hour delivery slot</h3> <p>DPD has helped ASOS offer a one-hour delivery slot. Nifty.</p> <p>With so many ecommerce businesses looking at same day delivery in the wake of Prime, this increased flexibility on a named day is another way to nail convenience.</p> <p><img src="https://assets.econsultancy.com/images/0007/7145/DPD-Precise-Hour-Select.png" alt="one hour slot" width="200"> </p> <h3>Pokémon GO - where do we start?</h3> <p>This week has seen the augmented reality game take the press by storm.</p> <p>Daily checks are needed to understand number of downloads (7.5m in the US as of early this week) and the impact on Nintendo stock.</p> <p>On Thursday, the app was released in the UK (users no longer have to engineer a US workaround).</p> <p>Interesting developments include proposed advertising within the game, with brands able to sponsor PokeStops.</p> <p>There has been some criticism of the game, including the 'appearance' of Pokémon in inappropriate locations (e.g. Auschwitz), as well as its request to access all of a user's Google account data (since fixed).</p> <p><em>You might like:</em></p> <ul> <li><a href="https://econsultancy.com/blog/68059-should-pokemon-go-give-marketers-hope-for-augmented-reality/">Should Pokemon GO give marketers hope for augmented reality?</a></li> <li><a href="https://econsultancy.com/blog/68060-what-brands-can-learn-from-nintendo-s-digital-transformation-and-pokemon-go/">What brands can learn from Nintendo's digital transformation and Pokemon GO</a></li> </ul> <p><img src="https://assets.econsultancy.com/images/resized/0007/6955/pokemon_go-blog-flyer.jpg" alt="pokemon go" width="470" height="264"></p> <h3>Chatbots fail 'new Turing test'</h3> <p>The Winograd Schema Challenge is a new and tougher Turing test, which chatbots must ace to show they are capable of common sense understanding.</p> <p>Here's an example question from the test:</p> <p><strong>The trophy would not fit in the brown suitcase because it was too big (small). What was too big (small)?</strong></p> <ul> <li><strong>Answer 0: the trophy</strong></li> <li><strong>Answer 1: the suitcase</strong></li> </ul> <p><a href="https://www.technologyreview.com/s/601897/tougher-turing-test-exposes-chatbots-stupidity/?set=601902&amp;utm_source=MIT+TR+Newsletters&amp;utm_campaign=d3b0ca882f-The_Download_July_14_2016&amp;utm_medium=email&amp;utm_term=0_997ed6f472-d3b0ca882f-153860737&amp;goal=0_997ed6f472-d3b0ca882f-153860737&amp;mc_cid=d3b0ca882f&amp;mc_eid=fea291110e">MIT Tech Review reports</a> that the programs entered into the challenge were only a little better than random at choosing the correct meaning of sentences.</p> <p>The best of the bunch scored 48%, with 45% possible at random. 90% accuracy is required to take home the $25k prize.</p> <p>It was notable that Google and Facebook didn't enter - perhaps there is still a little way to go?</p> <h3>Nissan launches semi-autonomous driving</h3> <p>Two weeks after a driver died in a crash <a href="https://econsultancy.com/blog/68019-all-the-week-s-digital-news-in-five-minutes/">whilst his Tesla car was on autopilot</a>, Nissan has launched ProPILOT, a similar semi-autonomous function.</p> <p>Pushing a button on the steering wheel will keep a vehicle a fixed distance from the car in front, without any input from the driver.</p> <p>The driver is still required to have their hands on the wheel, and Nissan EVP Hideyuki Sakamoto <a href="http://www.reuters.com/article/us-nissan-selfdriving-idUSKCN0ZT0NC">told Reuters</a> "These functions are meant to support drivers, and are not meant as self-driving capabilities".</p> <p>ProPILOThits the market next month in the Nissan Serena minivan.</p> <p><img src="https://assets.econsultancy.com/images/0007/7142/148020_1_5.jpg" alt="PROPILOT" width="615"></p> <h3>Marie Claire to retail on the high street and online</h3> <p style="font-weight: normal;"><a href="https://www.derwentlondon.com/news/article/tottenham-court-walks-flagship-store-for-new-beauty-and-wellness-brand">Marie Claire will open a beauty store</a> in London at Tottenham Court Walk.</p> <p style="font-weight: normal;">The magazine has created a new brand, 'Fabled by Marie Claire', which will also sell online and deliver through Ocado.</p> <h3>Woz to headline Festival of Marketing</h3> <p style="font-weight: normal;">Apple co-founder and inventor of the PC <a href="https://econsultancy.com/blog/68057-steve-wozniak-co-founder-of-apple-to-headline-festival-of-marketing-2016/">Steve Wozniak will headline day one</a> of the Festival of Marketing in October in London. <a href="http://www.festivalofmarketing.com/buy-a-ticket?_ga=1.123039373.762110302.1450191097">See the site for tickets</a>.</p> <p style="font-weight: normal;"><img src="https://assets.econsultancy.com/images/0007/6957/Woz-Head-Shot-3.jpg" alt="woz" width="400"></p> <h3>EU continues to pursue Google over competition law</h3> <p>The EU Commission has launched a third anti-trust proceeding against Google.</p> <p>Critique of Google Shopping and Android is now followed by criticism of Google's third party site search product (Adsense for search), which doesn't allow ads from Google competitors. </p> <h3>Phrasee one of the first to receive VC funding post-Brexit</h3> <p>Finally, a bit of a shout out to Econsultancy blog favourite Parry Malm (see his <a href="https://econsultancy.com/blog/authors/parry-malm/">virally good articles about email here</a>).</p> <p><a href="https://phrasee.co/">Phrasee</a>, Parry's startup <a href="https://phrasee.co/why-we-took-on-1m-in-phrasee-funding/">closed a £1m funding</a> round this week, one of the first to do so post-Brexit vote.</p> <p>As we wait to see the impact on Britain's tech and startup scene, this is some cause for optimism at least.</p> tag:econsultancy.com,2008:BlogPost/68055 2016-07-12T11:14:47+01:00 2016-07-12T11:14:47+01:00 How Dyson is bringing technology to life in its new London flagship store Nikki Gilliland <p>The brand's very first brick-and-mortar store to open in the UK, it is a conceptual space designed to offer consumers a ‘hands on’ shopping experience.</p> <p>Similarly, it’s yet another example of retail stores bridging the gap between the digital and physical experience. (Note I did not say ‘<a href="https://econsultancy.com/blog/68023-think-retail-how-brands-are-targeting-the-phygital-generation/">phygital’… that ever-so-divisive word</a>).</p> <p>But is it a gimmick, or is it really a rather lovely way to purchase a vacuum cleaner? </p> <p>Here’s a run-down of what the store has got to offer.</p> <h3>Customer-centric experience</h3> <p>As well as some fancy technology, the first thing that strikes you when walking into the Dyson store is a number of rather important-looking people standing around.</p> <p>These are Dyson ‘experts’ – people that are not just employed to sell you a product, but to offer demonstrations and speak in-depth about the science behind them. </p> <p>For the average shopper, i.e. the kind of person who might pop in to have a browse out of curiosity or mild interest, this presence could prove slightly off-putting. After all, there’s nothing worse than feeling out-of-place in a shop. </p> <p>But on the other hand, for anyone actually interested in purchasing a Dyson product, it certainly signals a focus on meeting the customer’s needs.</p> <p>With instant and one-to-one interaction, it brings to mind the sort of service (and attention) that you get in a car showroom – something that’s obviously lacking in the world of ecommerce.</p> <p><img src="https://assets.econsultancy.com/images/0007/6926/dyson_store_demo.jpg" alt="" width="600" height="639"></p> <h3>Integrating digital</h3> <p>Whether or not you’re determined to buy a Dyson product, the demonstration aspect of the store is hard to resist. </p> <p>Whether it’s an air-purifier or a cordless-vacuum, staff are ready and waiting to give demonstrations – even allowing you to choose between the type of dust or dirt you’d like to hoover up. </p> <p>When it comes to giving the customer a comprehensive overview of a product, it certainly beats any 360-degree video you might come across online.</p> <p>But if you like that sort of thing, you won’t be disappointed with a lack of digital integration - the store is covered in screens, further emphasising its high-tech nature.</p> <p><img src="https://assets.econsultancy.com/images/0007/6925/IMG_2102.jpg" alt="" width="600" height="822"></p> <h3>Try before you buy</h3> <p>While the ground floor is exciting, I was most impressed by the Supersonic salon – a mock-up hair salon on the first floor that offers visitors the chance to test-drive the brand new Dyson hairdryer.</p> <p>With an <a href="https://www.eventbrite.co.uk/e/dyson-demo-oxford-street-supersonic-styling-13-19-july-2016-tickets-26481353441">appointment booking system on Eventbrite</a>, it is the gimmickiest part of the store. And yet, it’s undeniably smart. </p> <p><img src="https://assets.econsultancy.com/images/0007/6923/supersonic_salon.JPG" alt="" width="780" height="585"></p> <p>If you’re serious about spending almost £300 on a hairdryer, why on earth wouldn’t you want to take the time to test it out? </p> <p>What’s more, you’re probably rather curious to learn why it costs so much – which means hearing about the complex engineering behind each product will be music to your ears. </p> <p><img src="https://assets.econsultancy.com/images/0007/6924/dyson_tech.jpg" alt="" width="780" height="608"></p> <h3>In conclusion</h3> <p>With its slick design and hand-on approach, the new Dyson flagship sort of feels like the Apple store, but a bit fancier and more educational.</p> <p><img src="https://assets.econsultancy.com/images/0007/6922/dyson_store_walls.JPG" alt="" width="600" height="800"></p> <p>Located just across the road from Selfridges (where another <a href="https://econsultancy.com/blog/68034-how-selfridges-s-body-studio-blurs-the-lines-between-digital-in-store/">creative shopping space has also just launched</a>), it’s certainly worth a visit if you're on the look-out for a new Dyson.</p> <p>But even if you’re not, it might be worth popping in for a nosey anyway...</p> <p>By focusing on how products work as well as what they do, it provides a far more interesting experience than the majority of its neighbouring stores.</p> <p>And just finally, it's worth noting that Dyson hasn't installed any self-serve kiosks or touchscreens, which had threatened to be one of the big retail trends of recent years.</p> <p>Maybe retailers have realised that most people don't want to go in-store to browse products on an iPad?</p> <p><em>For more on this topic, see:</em></p> <ul> <li><a href="https://econsultancy.com/blog/67705-what-s-now-next-for-digital-technology-in-retail-stores/"><em>What's now &amp; next for digital technology in retail stores?</em></a></li> <li><a href="https://econsultancy.com/blog/67096-in-store-tech-the-screen-in-the-corner-that-nobody-wants-to-use/"><em>In-store tech: the screen in the corner that nobody wants to use</em></a></li> <li><a href="https://econsultancy.com/blog/67085-starbucks-new-london-digital-concept-store-puts-focus-on-customer-experience/"><em>Starbucks' new London digital concept store puts focus on customer experience</em></a></li> </ul> tag:econsultancy.com,2008:BlogPost/68043 2016-07-11T14:24:49+01:00 2016-07-11T14:24:49+01:00 Will click & collect be killed off by same-day delivery? Patricio Robles <p>According to a new study based on survey data of nearly 12,000 online buyers in the US and Canada conducted by Bizrate Insights, which is owned by Connexity, nearly a third (31%) of online shoppers have taken advantage of click and collect in the past year.</p> <p>But just 13% indicated that they'd have abandoned a purchase because an item wasn't available to retrieve in-store.</p> <p>Furthermore, the most common motivations for using click and collect suggest that the value proposition could become less and less compelling in the near future.</p> <p>According to Bizrate Insights' data, over half (55%) of shoppers who use click and collect do so to avoid shipping charges.</p> <p>Another 43% and 36% used it for convenience and because they needed the items quickly, respectively.</p> <p><img src="https://assets.econsultancy.com/images/resized/0007/6819/bizratesclickandcollect-blog-flyer.png" alt="" width="470" height="380"></p> <p>Let's address each of these...</p> <p><strong>1. Free shipping.</strong> </p> <p>Free shipping isn't ubiquitous but it is quite common and, thanks to Amazon Prime and Walmart's new ShippingPass service, millions of consumers have access to free two-day shipping through retailers that offer hundreds of millions of products for sale and are usually price competitive.</p> <p><strong>2. Convenience.</strong></p> <p>Is traveling to a store to collect an order convenient? Some consumers probably believe so.</p> <p>But thanks again to Amazon Prime, <a href="http://fortune.com/2016/06/29/walmart-amazon-prime/">Walmart ShippingPass</a>, ShopRunner and the like, it's arguably getting harder and harder for click and collect to claim a significant convenience advantage.</p> <p>This is especially true in cases where retailers have poor or inconsistent click and collect experiences.</p> <p><strong>3. Speed.</strong> </p> <p>Click and collect is still attractive for scenarios in which a customer needs a product <em>now</em>, but even here, online retailers are closing the gap.</p> <p>For example, Amazon Prime offers free same-day shipping on more than 1m products in 27 metro areas and, through Prime Now, free two-hour shipping on more than 10,000 products in two dozen markets.</p> <p>As Amazon and others build infastructure to faciliate super-speedy fulfillment, click and collect's speed advantage could be eliminated completely in some cases.</p> <h3>So...</h3> <p>Bizrate Insights did find that 29% of click and collect purchasers used click and collect to ensure that items they wanted were available in-store when they arrived.</p> <p>But there's an argument that this segment really represents customers who planned to make a purchase at a brick and mortar location and used the web to reserve inventory. </p> <p>While that might support the omni-channel vision, as more and more retail transactions move online, this segment of click and collect buyers could very well shrink.</p> <p>Ultimately, physical stores will only be viable so long as they're profitable, and the data seems to suggest that retailers operating them shouldn't count on click and collect to drive those profits over the long term.</p> tag:econsultancy.com,2008:BlogPost/68049 2016-07-08T16:41:02+01:00 2016-07-08T16:41:02+01:00 All the week's digital news (in five minutes) Ben Davis <h3>Snapchat gets sentimental</h3> <p style="font-weight: normal;">Snapchat has launched <a href="http://snapchat-blog.com/post/146998839575/introducing-memories">Memories</a>, allowing users to save Snaps and Stories, and share their phone with gay abandon.</p> <p style="font-weight: normal;">Beware, the launch video below features a grown adult referring to her parents as 'cute'.</p> <p style="font-weight: normal;"><iframe src="https://www.youtube.com/embed/nm1RfWn0tQ8?wmode=transparent" width="560" height="315"></iframe></p> <h3>iOS 10 is now in beta</h3> <p>There's a good <a href="https://techcrunch.com/2016/07/07/ios-10-preview/">review on Techcrunch</a> which details how Apple is opening up the walled garden, allowing developer access to features such as Siri.</p> <p>Perhaps the most notable change is to iMessage, which now includes many new features such as link previews and third-party extensions.</p> <p>It looks very much like Apple is about to catch up on the messenger front. iOS 10 will be released proper in Autumn/Fall.</p> <p><em>Image via Techcrunch</em></p> <p><img src="https://assets.econsultancy.com/images/0007/6880/Screen_Shot_2016-07-08_at_11.04.18.png" alt="apple ios 10" width="615" height="361"></p> <h3>Twitter's first livestream, at Wimbledon</h3> <p>Ahead of Twitter's much publicised airing of <a href="https://econsultancy.com/blog/67710-twitter-s-nfl-deal-five-questions-we-re-asking">NFL Thursdays</a>, the social network has had its first foray into sports livestreaming.</p> <p>Day 10 of Wimbeldon was shown (clickthrough below) alongside relevant tweets and a link to ESPN coverage. Nothing groundbreaking in the UX, it seems.</p> <p><a href="https://twitter.com/i/live/750261221098594304"><img src="https://assets.econsultancy.com/images/0007/6877/Screen_Shot_2016-07-08_at_10.00.24.png" alt="twitter livestream" width="615" height="297"></a></p> <h3>DeepMind debuts in medical research</h3> <p>DeepMind, Google's machine learning capability, will be used to study data from Moorfields Eye Hospital in London.</p> <p>The study will look at 3D retinal scans to try to find patterns in early disease development (such as in diabetes or macula degeneration).</p> <p><img src="https://assets.econsultancy.com/images/0007/6881/Screen_Shot_2016-07-08_at_11.07.09.png" alt="deepmind" width="572" height="168"></p> <h3>Minnesota shooting raises disclaimer issues for Facebook content</h3> <p>The aftermath of Philando Castile's shooting by a police officer in Minnesota was widely viewed on Facebook, prompting Mark Zuckerberg to comment on the tragedy and many to raise the issue of users' inability to flag graphic content when they post it.</p> <p>Currently, other users can flag posts, but the content creator cannot.</p> <h3>M&amp;S clothing sales fall</h3> <p>Clothing sales fell 8.9% fall during Q1. Marks &amp; Spencer has been trying to revitalise clothing sales for a while, with its 'Mrs M&amp;S' strategy the latest effort.</p> <p>Though <a href="https://econsultancy.com/blog/67883-marks-spencer-what-does-putting-the-customer-at-the-heart-of-everything-mean/">I reported on the new strategy</a> favourably in May this year, a turnaround is not yet evident. M&amp;S blames early sales from other retailers.</p> <h3>Google buys its own Magic Pony</h3> <p>Hot on the heels of Twitter's purchase of Magic Pony (machine learning for visual processing), Google has bought a similar company, Moodstocks.</p> <p>Here's a video of it in action.</p> <p><iframe src="https://www.youtube.com/embed/E4CqsYEKyBs?wmode=transparent" width="560" height="315"></iframe></p> <h3>Coca-Cola partners with YouTubers for CokeTV</h3> <p>'Instead of glossy ad campaigns and global celebrities', <a href="https://econsultancy.com/blog/68038-coca-cola-uk-launches-youtube-channel-to-connect-with-young-adults/">Nikki Gilliland writes</a>, '[Coke] is aiming to target a younger generation via their favourite social media platform: YouTube.'</p> <p>'Fronted by two up-and-coming YouTubers, Dodie and Manny, each episode will be based around the themes of gaming, sport and music.'</p> <p><iframe src="https://www.youtube.com/embed/qIyU2aRdTQU?wmode=transparent" width="560" height="315"></iframe></p> <h3>New report: The Convergence of Marketing and Sales</h3> <p>I don't usually trumpet Econsultancy content in the digital news roundup, but our recent Digital Transformation Best Practice Guide - <a href="https://econsultancy.com/reports/the-convergence-of-marketing-and-sales/">The Convergence of Marketing and Sales</a> - is a great, practical read, setting out the models and strategies that will help businesses integrate these two departments.</p> <p>Available to subscribers now.</p> <h3>Sports Direct's annus horribilis</h3> <p>Sports Direct has posted its annual results, with some seeing its poor performance as an indicator of the need for retailers to focus on customer experience over a race to the bottom.</p> <p>Sports retail revenue increased by 0.6%, but pre-tax profit decreased by 8.4% during a year which has included notable scandals such as a <a href="https://econsultancy.com/blog/67320-a-message-to-sports-direct-employees-must-come-before-shareholders/">failure to pay the minimum wage</a>.</p> tag:econsultancy.com,2008:BlogPost/68050 2016-07-08T14:11:49+01:00 2016-07-08T14:11:49+01:00 Ten intriguing digital marketing stats from this week Nikki Gilliland <p>Don’t forget to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a> for further insight and analysis.</p> <h3>73% of retailers plan to increase digital investment in next two years</h3> <p>New research by RetailMeNot has found that retailers are ramping up tech investment to improve <a href="https://econsultancy.com/training/courses/creating-superior-customer-experiences/">the customer experience</a> and drive sales in-stores.</p> <p>With three-fifths of retailers admitting that they are still challenged by the misalignment of physical and digital shopping experiences, many hope to prioritise this in the next 24 months.</p> <p>Introducing mobile payments and real-time app offers are said to be top of the to-do list.</p> <h3>Businesses need to adapt to multi-channel demands of younger generation</h3> <p>It appears young people aren’t as talkative as they once were, with just 7% of 16-24 year-olds willing to contact a company via the telephone.</p> <p>According to Magnetic North, one in five young consumers prefer to buy from a business that offers multiple channels of communication. As a result, companies will need to rethink the old rules or risk losing customers in future. </p> <p>However, it’s not just young people who are shunning traditional methods - only 12% of 16-55 year-olds prefer to call a business.</p> <p><img src="https://assets.econsultancy.com/images/0007/6882/iStock_84047479_SMALL.jpg" alt="" width="780" height="519"></p> <h3>Adobe finds that consumers are using new technology to disconnect from reality</h3> <p>According to the Future of Experience report by Adobe, over half of consumers believe that good technology gives them the power to switch off from the world as well as stay connected.</p> <p>With 52% agreeing that wearables and VR empower them to create their own private worlds, many consumers will choose a brand based on the experience it offers.</p> <p>Similarly, 32% of adults agree that empathy is the top attribute for delivering a great digital experience.</p> <h3>Top travel sites lack inclusivity for disabled users</h3> <p>New research by Sigma has revealed that the top ten travel websites in the UK are failing to consider users with sight and hearing loss.</p> <p>Out of a possible 35 points, the average score for usability across sites including Virgin Airways, Airbnb, British Airways and Expedia was just 23. </p> <p>Out of all the sites, Co-Operative Travel was the worst ranking with just 17 points on usability.  </p> <p><iframe src="https://www.youtube.com/embed/RqbvfWxbB3s?wmode=transparent" width="912" height="641"></iframe></p> <h3>Euro 2016 was the most mobile-centric yet</h3> <p>This summer saw many football fans turn to mobile to keep up with the latest news and analysis, as sports app usage increased by 65% in the UK, Germany and France.</p> <p>According to analysis from Flurry, UK users spent 44% more time on sports apps during the month of June when compared with the same time last year.</p> <p>Similarly, sports gaming has also enjoyed a boost, with the number of sessions increasing by more than a third.</p> <h3>Consumers think facial-recognition technology is a step too far</h3> <p>In the second instalment of its ‘Creepy or Cool’ series, RichRelevance surveyed 2,000 consumers to find out what in-store technology was the most (and least) well-received.</p> <p>Coming out on top was fingerprint technology, with 47.5% of respondents thinking that paying for goods and getting automatic home delivery via the tech was ‘cool’.</p> <p>In contrast, 75% of shoppers thought that facial-recognition and personal greetings would be entering into ‘creepy’ territory.</p> <h3>6% increase in charity fundraising complaints</h3> <p>According to FRSB’s Annual Complaints Report, consumers are becoming increasingly frustrated with charity fundraising.</p> <p>With mail and telephone communication generating the majority of complaints last year, a third of them were specifically about the manner in which charities approached them.</p> <p>Similarly, with the frequency of approaches another big cause for concern, more needs to be done to build transparency and trust within the third sector.</p> <p><img src="https://assets.econsultancy.com/images/0007/6883/Charity_complaints.PNG" alt="" width="448" height="551"></p> <h3>Online shoppers still spending post-Brexit</h3> <p>In contrast to the news that Britain’s high streets have seen a dip, new digital data shows that online shoppers are actually spending more since Brexit.</p> <p>From the period of 25th June to the 3rd July, online traffic was up 29% and revenue was up 22%.</p> <p>With apparel jumping 24% year-on-year and outdoor goods rising 22%, it appears the nation is working through its worries with help from a little fresh air.</p> <h3>Jobs in the creative industries increasing three times faster than UK average </h3> <p>New figures released by the government show that the UK’s creative industries are continuing to dominate other employment sectors.</p> <p>In the past five years, the number of creative jobs has increased by 20%, with the creative industry now accounting for 1.9m jobs in total.</p> <p>With programmers and software developer jobs up by 30%, the demand for new digital skills is certainly a contributing factor.</p> <h3>Desktop is preferred method of online shopping</h3> <p>According to a new survey by Signal, the assumption that mobile has overtaken desktop for online shopping is not entirely true.</p> <p>In a survey of 2,000 UK consumers, 61% said that a desktop was their most preferred method of browsing for gifts, and 54% said most gift purchases were completed on a desktop computer.</p> <p>With just 6% of shoppers saying that mobile is their favourite method of browsing, insight suggests that retailers need to focus on making the mobile experience more simple and secure in future.</p> <p><img src="https://assets.econsultancy.com/images/0007/6884/iStock_73208737_SMALL.jpg" alt="" width="780" height="521"></p> tag:econsultancy.com,2008:BlogPost/68037 2016-07-07T14:48:39+01:00 2016-07-07T14:48:39+01:00 Amazon might be ditching the discount, sort of Patricio Robles <p>As <a href="http://www.nytimes.com/2016/07/04/business/amazon-is-quietly-eliminating-list-prices.html?_r=0">detailed by</a> The New York Time's David Streitfeld, list prices, which Amazon has traditionally used to highlight product discounts, are increasingly disappearing.</p> <p>For example, according to Boomerang Commerce, a year ago only half of the 100 pet food products it identified as being sold at a discount to their list price still had the list price displayed.</p> <p>The Times observed a similar trend across other product categories it has been monitoring.</p> <p>So what gives? Why is Amazon apparently doing away with list prices at a growing clip?</p> <p>Legal issues could be a motivator. Numerous online retailers have come under fire for displaying discount information based on list prices that are inaccurate.</p> <p>More than two dozen lawsuits alleging violations of a California law that forbids deceptive advertising have been filed this year alone against retailers including Macy’s, Ann Taylor and Ralph Lauren.</p> <p>Other large retailers have settled similar suits.</p> <h3>Amazon has changed the game</h3> <p>But legal considerations probably aren't the only motivator for Amazon's changes.</p> <p>As Clarkson University professor of consumer studies Larry Compeau told the Times, "They are trying to figure out what product categories have customers who are so tied into the Amazon ecosystem that list prices are no longer necessary."</p> <p>In other words, Amazon increasingly doesn't need to compete on price; it has built a base of such loyal customers that many will likely purchase from Amazon even when they can get a slightly better deal elsewhere.</p> <p>The reason? Amazon is frequently seen as having a superior <a href="https://econsultancy.com/reports/customer-experience-statistics/">customer experience</a>.</p> <p>By <a href="https://export-x.com/2015/12/11/how-many-products-does-amazon-sell-2015/">one estimate</a>, Amazon now offers nearly half a billion products for sale, and thanks to Amazon Prime, tens of millions of customers can trust Amazon to deliver their orders within two days for free.</p> <p>Amazon has also found ways to make itself a bigger and bigger part of many of its customers' lives.</p> <p>For example, Prime offers access to streaming movie, television and music content, as well as ebooks through a number of Kindle programs.</p> <p>And new technologies like <a href="https://econsultancy.com/blog/66285-will-amazon-dash-be-an-ecommerce-breakthrough-for-cpg-brands">Dash buttons</a> could very represent the next step in <a href="https://econsultancy.com/blog/68016-is-the-subscription-commerce-boom-over/">the evolution of subscription commerce</a>.</p> <p>While none of this means that Amazon doesn't need to be price competitive at all, it seems entirely possible that Amazon is now at the point where it doesn't need to play by the rules most retailers have to play by.</p> <p>And that could pave the way for it to put <a href="https://econsultancy.com/blog/67330-four-top-pricing-hacks-for-online-retailers">pricing hacks</a> like <a href="https://econsultancy.com/blog/65327-why-dynamic-pricing-is-a-must-for-ecommerce-retailers/">dynamic pricing</a> to use in ways other retailers can't.</p>