Benjamin Lang is Head of Partnerships for Northern Europe at Shopify, having joined the business in 2022 from his previous role at payment service provider Mollie. Alongside his career, he spent 13 years as an elite rower, representing France at the Rio Olympic Games in 2016 and attending the Beijing Olympic Games 2008 as part […]
The Director of Digital Marketing & Media talks growing retail sales at the consumer healthcare company by learning from D2C brands, avoiding paid search competition and extolling the virtues of simple language.
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes Amazon’s record-setting Q1 results, a raft of online summer sales and the latest sustainability measures coming into force.
EVP Chief Digital Officer Arianne Parisi discusses the retailer’s partnership with search solution Algolia and its ongoing “customer-centric transformation” through composable commerce.
Non-endemic retail media will be one way in which the channel continues to grow. But can it undermine the shopper experience?
Julia Paulsen, Director of Ecommerce Nordics at Elkjøp, discusses testing and optimisation, including encouraging shoppers to log in, getting cross-sell right, and iterating search, ‘merch’ and personalisation.
To make the most of retail media, brands are restructuring teams, changing their planning cycles, updating their approach to measurement, and reassessing how they target shoppers.
Pets at Home now fulfils 40% of ecommerce orders through click and collect (and 24% via the one-hour option). Joe Whitaker, Head of Digital Operations, discusses the brand’s omnichannel transformation in the Covid-19 pandemic, including change management and “winning the hearts and minds” of store staff.
Advertisers are on a quest for incrementality in retail media. David Pollet, CEO at Incremental, talks to Econsultancy about measuring the return on this fast-growing form of ad targeting, including the limitations of legacy approaches and complexity at big brands.
Former CEO Dr. Nick Beighton – an ecommerce veteran who previously headed up ASOS – reflected on the luxury brand’s struggles in a keynote at the Retail Technology Show in Olympia London.
Katrina Smart is Commerce Media Director, Europe, at The Mars Agency, and has a decade of experience in retail strategy and media planning. We caught up with Smart to get an insider’s view on just how much commerce media has changed in the last two years. Smart also gives us the lowdown on what advertisers […]
In March, the China Internet Network Information Centre (or CNNIC) released the 53rd Statistical Report on China’s Internet Development Status: a comprehensive twice-yearly snapshot of digital life in China. Covering everything from device usage to China’s rural internet population, livestreaming growth to online ride-hailing, the report delves into the major trends shaping China’s internet landscape […]