Ecommerce Best Practice: Converting Demand
This report looks at the strategies businesses can employ to convert demand, maximise value and optimise their ecommerce propositions.
UX features that discount retailers are using to drive ecommerce conversions
An increasing number of discount stores have invested in ecommerce in the last few years, often providing home delivery only for higher-priced items, or for minimum order values. At a time of inflationary pressures and increased cost of living, customers may be seeking out these options more readily online. So how do these retailers encourage […]
Optimising ecommerce revenue starts with a deeper understanding of buyer behaviour
Every session on your ecommerce site or app is combustible. Friction from any number of factors – from webpage performance to poor navigation, bugs, and irrelevant offers – can derail a transaction and erode brand loyalty. Standard conversion and abandonment metrics are all useful for establishing a baseline, but they only tell you what your […]
The role of discovery in product management: Why understanding failure is key in 2022
ITV’s Head of Product Stuart Jones talks to digital strategy consultancy Good Growth about product management and testing at ITV Hub.
Quick Guide to Improving Performance through Conversion Optimisation
This quick guide sets out practical advice on how to optimise conversions throughout the customer journey by taking a user-centric approach.
A day in the life of… Sarah Curran Usher, Managing Director EMEA of True Fit
This week’s ‘Day in the Life’ features Sarah Curran Usher, Managing Director EMEA of True Fit.
Apple blocks open rate tracking: what will it mean for marketers? We asked the experts
Apple’s annual Worldwide Developers Conference, or WWDC, took place last week with all of the expected excitement and speculation about announcements, new releases, and product developments. But one development from the first day of the conference has alarmed many email marketers and newsletter publishers: Mail Privacy Protection, which Apple has billed as one of the […]
The link between digital experience and commercial performance grows stronger
A new report from Econsultancy and Decibel shows increasing numbers of businesses have recognized the close correlation between the quality of their customers’ digital experience and business outcomes. They are consequently investing in new optimization-related tools and techniques that have led to the development of more sophisticated metrics, and the evolution of digital experience ‘ownership’ within their organizations.
Customer journey optimisation and smart martech: Where to start?
Optimising customer journeys involves an increasing amount of interconnected martech and data, particularly where machine learning is involved. On a recent Econsultancy webinar, editor Ben Davis discussed the topic of customer journey optimisation with Iain Noakes, former VP Effectiveness Marketing & Optimisation at The Economist, and Ben Wild, Business Lead at Coveo. They also discussed […]
How to not lose half your audience before you’ve even started
In 2020 we saw years of digital growth in just a few months; this rate of change, however, has left many CX funnels leakier than a colander. Luckily, Contentsquare recorded billions of web sessions to identify the trends that matter. Here are the three key issues we found, and how to solve them.
Getting started with experimentation and CRO: three key challenges
Edwyn Raine, Head of Digital at Jaywing Australia, offers some advice for getting started with conversion rate optimisation, including what research and resources to draw on, and how to start a testing culture.
The test-and-learn approach in data & analytics: a beginner’s guide
The ability of an organisation to leverage data – either for singular marketing campaigns or wider business strategy – points to a degree of data maturity. It indicates that the process of becoming ‘data driven’ or undergoing ‘data transformation’ as part of a wider digital transformation programme – is underway. Engaging in testing and optimisation […]