Product pages and merchandising

ludo graham presenting the 'mastering product content' course intro video

Econsultancy expands its ecommerce Multi-Touch Learning with new ‘Mastering Product Content’ course

Econsultancy has today launched a new elearning course, Mastering Product Content for the Digital Store, to help ecommerce marketers with the fundamentals of this evolving area of ecommerce. This course adds to Econsultancy’s market-leading Multi-Touch Learning offering for ecommerce. The course is the first part of a new learning plan in our ecommerce channel centred […]

customer review

Asos has finally added product reviews, but how should brands handle online reviews?

Asos customers have been sharing their delight at noticing product reviews creeping into the site since early November (Asos’ 2020 annual report stated that the roll out in October would “support in customer engagement and also unlocks greater potential for strategic growth in Face + Body”). So, customers can now gain a better understanding of the quality, size, and fit of clothes.

belroy video

10 examples of effective ecommerce product pages

Product pages remain one of the most important parts of any ecommerce website. It’s usually on the product page that the customer makes the decision to buy something (or not), so it is vital that the page conveys as much information as possible, in a way that is clear, easy to understand, and visually pleasing.  […]

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Ratings and Reviews Best Practice Guide

This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.