Product pages and merchandising

Amazon is courting advertisers with video ads, external links

After years of speculation and predictions about Amazon’s ability to become a digital advertising powerhouse, it’s happening.

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to grow.

10 brands with hilariously funny product page copy

Quality product descriptions can make a huge difference to the ecommerce user experience. 

Not only can good copy nudge consumers and increase conversion rates, but it can also help to differentiate a brand. Humour is one effective way that brands can make product descriptions stand out, with an increasing number choosing to be quirky and fun rather than just informative.

Four examples of persuasive packaging copy

We often talk about online copywriting here on the blog. From product descriptions to SEO-friendly headlines – it’s easy to focus on how brands use words to draw in digital shoppers.

But what about copy in a real-life context? 

How 10 online retailers promote free and fast shipping

Delivery is one of the most important parts of the ecommerce experience, with cost and convenience impacting whether or not customers shop in-store or online.

However, a recent report by Temando suggests that online retailers could be failing to properly promote shipping capabilities and placing greater value on the wrong kind of delivery.

Who should own customer reviews in your organisation?

Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host of other companies (on and offline).

That’s why you may need a role or a team responsible for managing reviews, ratings, questions and other consumer-generated content (CGC).

Storytelling might boost your product page conversion rates: stats

Storytelling is a popular marketing buzzword, and there are numerous examples demonstrating how brands that engage in storytelling derive value from the exercise.

Much of the discussion around the topic focuses on how brands tell stories at a strategic level, but according to a study conducted by Hill Holiday research division Origin, companies can profit from applying storytelling at a much more practical level too.