Strategies for generating and fulfilling demand in ecommerce should focus on customer understanding and ways to maximise brand experience, sales and conversion. A key part of this is understanding the best routes to market and different channels. This chapter looks at the various options available to brands, the opportunities and challenges presented by each, as […]
This quick guide looks at the evolution of the direct-to-consumer (DTC) model and the opportunities for both startup and legacy brands. It provides frameworks, strategic considerations and guidance for traditional brands seeking new routes to market.
A guide to the latest trends, developments and statistics in ecommerce, including new retail media partnerships, q-commerce consolidations and India’s ecommerce initiatives, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
Investment in q-commerce companies soared during the pandemic with consumers increasingly turning to rapid grocery services as an alternative to in-store shopping and with supermarket delivery slots often hard to come by. Companies including Jiffy, Gorillas, Getir, and Weezy emerged as competitors in the q-commerce space, each promising super-fast delivery and an app with a […]
This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.