Econ

10 examples of effective Ecommerce product pages

Product pages remain one of the most important parts of any ecommerce website. It’s usually on the product page that the customer makes the decision to buy something (or not), so it is vital that the page conveys as much information as possible, in a way that is clear, easy to understand, and visually pleasing.  […]

How ecommerce brands are incorporating live streaming into digital strategy

The China Internet Report predicts China’s livestreaming market will reach 613 million users in 2020. That makes live commerce big business in China, with more than 900 live-streaming sites now allowing consumers to interact and buy from brands in real-time – a market that, according to forecasts by iiMedia, will reach RMB 916bn by the end of 2020. Touted […]

What big brands can learn from a DTC scaleup (and vice versa)

Eve Sleep’s CEO on what big brands can learn from a DTC scaleup (and vice versa) At Econsultancy Live, Eve Sleep CEO Cheryl Calverley spoke to Econsultancy founder Ashley Friedlein about what retailers and big corporations can learn from the D2C model. Calverley broke down the lure of joining a DTC, the challenges of the model, […]

Turning physical locations into dark stores

Whole Foods, Kroger, Amazon and others convert physical locations into ‘dark stores’ to fill online demand The sharp increase in demand for online grocery orders is forcing many grocery retailers to rethink how they use and prioritise their physical space. Amazon-owned health foods retailer Whole Foods recently took the decision to shut down its Bryant […]

Ecommerce trends in 2021

December 2020 It’s been a major year for ecommerce, as consumers shifted their spend online due to retail closures. But what will happen on the back of huge acceleration in the industry? We spoke to the experts to find out what they think is in store for ecommerce in 2021. Giants to grow while mid-market […]

Writing engaging Email

Email copywriting One of the challenges of email is the short time it will hold the subscriber’s attention for. The majority of subscribers will take any action, such as click through to an offer on the first viewing of an email, if they act at all. Only a very small proportion of visitors will return […]