How will UK retailers approach Black Friday 2019?
UK online shoppers spent £1.49bn on Black Friday in 2018; an increase on the £1.39bn spent online the previous year.
A day in the life of… Latane Conant, CMO of ABM orchestration platform 6sense
Latane Conant is CMO of ABM platform 6sense. We caught up with her to find out more about the way she works, and how 6sense is working to change B2B marketing. Read on for Latane’s thoughts on skills, tools and metrics, as well as advice for anyone running a marketing team. Please describe your job: […]
Ecommerce Webinar Resources 2019
Webinar Recording
Social Media webinar resources 2019
Webinar Recording
Maturity Benchmarking Webinar
Webinar recording
Where email testing goes wrong, and how to switch to objective-led testing for long-term gain
Testing is an essential aspect of email marketing because it can deliver meaningful results you can use to operate a more effective email programme.
A day in the life of… CCO of a travel tech startup
Jacqueline Ulrich is the newly-appointed CCO of travel tech startup Smartvel, which uses AI to provide real-time destination content for travellers.