Econ - Econsultancy

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Person scanning clothing label at checkout

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Blog Coupons, vouchers and discounts

To drive sales, retailers are changing their brick-and-mortar strategies

In an effort to drive sales this holiday shopping season, major retailers with brick-and-mortar footprints are increasingly altering their offline strategies.

Blog Customer Experience

Google’s new “Hardware” store is forging bonds with shoppers

This year, for the third year in a row, Google has opened up physical pop-up stores in a bid to encourage consumers to connect with its products in new ways.

Named “Google Hardware”, the two pop-ups opened up in New York and Chicago on October 18, and will be around until December 31.

Webinar

The Power of Personalisation: Simple Steps to Provide a Unique Customer Experience webinar

25th October 2018 | 2pm BST

Blog

The best digital marketing stats we’ve seen this week

Howdy everyone. It’s time for some more weekly digital marketing stats, this week featuring answers to the questions “Who owns the customer?”, “Which electrical retailers are winning in search?” and most importantly, “How many marketers are fed up with walled gardens?”

Blog

The 12 most surprising quotes from the Festival of Marketing 2018

It’s over a week since the Festival of Marketing 2018, but I always like to round up some quotes for posterity.

Blog

A day in the life of… director of professional services at Cognifide

Inecke Snyder-Lourens works as director of professional services at Cognifide, the WPP digital technology consultancy, leading a team of 39(!), the biggest specialist team of its kind in London.

Blog

A day in the life of… CEO at Greenlight digital agency

This week we have another agency head profiled as part of our ‘Day in the life’ feature.

Blog

What marketers should consider when using customer lifetime value (CLV)

“The purpose of a business is to create and keep a customer” – Peter Drucker, Management Consultant.

Blog

The best Asia Pacific digital marketing stats from September 2018

From attitudes to AI and bot-led customer service, to the top brands in China, we’ve got some great stats to look at from the last month in Asia Pacific.

Webinar Data and Analytics

Retailers Beware! All The Ways Your Analytics Are Costing You Money

Wed Oct 3rd, 12pm EST | 9am PST | 5pm GMT+1

Template Files

Product or System Description – Web Project Template Files

Download this template Product or System description for use in your own web projects. The Product or System description is drafted at the beginning of a project to outline its purpose and objectives. The purpose of this document is to initiate further exploration and to provide a constant point of reference to why the project was initiated in the first place.