Econ

  Marketing automation is data driven and done at scale. To ensure this activity is effective there needs to be good governance around the quality, storage and processing of data. Get good practice insights on data governance by watching this short lesson.  

In this lesson you will explore the world of SEO: from how search engines work, to the differences between on-page and off-page SEO. This video looks in-depth at the key aspects of organic search, including keyword research and application.