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This guide will help beginners and experts alike to understand, implement and execute email strategies to maximise ROI from this complex channel.
It will provide you with all the information you need to know about successfully setting up, running and reporting email campaigns. It is split into two distinct sections, Effectiveness and Efficiency which contain the following chapters
A comprehensive guide to understanding marketing automation - the process of using technology to manage, scale, and measure marketing campaigns.
We talked to the individuals involved with hands-on implementation, to get their unvarnished opinions on what specific tactics and strategies have been most successful.
With ten years' worth of data to assess, this provides an unparalleled opportunity to measure the state of the industry and find out how those at the coalface of email marketing are operating. This report looks in detail at the approaches taken and the resources given to email marketing, as well as issues regarding effectiveness, personalisation, marketing automation, mobile and the future of email.
The report explores the challenges and opportunities for marketers who are committed to taking their use of email to the next level, outlining what needs to be done to bridge the gap between poor or ordinary email marketing and best-in-class email marketing.
A range of email marketing-related template files to help you implement and execute your campaigns more effectively.
Email & eCRM supplier selection and buyer's guides
The guide, which has a global focus, looks at market trends within the section, with profiles of 24 leading vendors, as well as advice for buyers looking for an email service provider.
The Marketing Automation Buyer's Guide is an invaluable resource for those investigating the marketing automation sector, with profiles of 22 leading vendors, the latest market trends and tips and pitfalls for buyers.
Featured Email & eCRM suppliers View All
Email & eCRM suppliers
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Your team is not like any other. You're addressing specific challenges and opportunities with a particular skill set. That's where our bespoke, in-company digital training comes in.
Econsultancy's elearning modules offer a comprehensive and convenient introduction to core digital marketing skills when you or your team need to get up to speed quickly.