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Budgets vs. sales

Average proportion of total marketing budgets email accounts for vs. average proportion of sales attributed to the email marketing channel

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Mobile optimisation

How would you describe the extent to which your company has a strategy for optimising email marketing for mobile devices?

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Barriers

What is the main barrier to success when it comes to effectively optimising your email campaigns for mobile?

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Areas of improvement

What would you like to do with your email marketing that you currently cannot do to your satisfaction?

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Best Practice

Cover for Email Marketing Best Practice Guide

Email Marketing Best Practice Guide


This guide will help beginners and experts alike to understand, implement and execute email strategies to maximise ROI from this complex channel.

It will provide you with all the information you need to know about successfully setting up, running and reporting email campaigns. It is split into two distinct sections, Effectiveness and Efficiency which contain the following chapters

Cover for Marketing Automation Best Practices

Marketing Automation Best Practices


A comprehensive guide to understanding marketing automation - the process of using technology to manage, scale, and measure marketing campaigns.

We talked to the individuals involved with hands-on implementation, to get their unvarnished opinions on what specific tactics and strategies have been most successful.

Email & eCRM supplier selection


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