CRM and loyalty programs

Customer Lifetime Value Report - Econsultancy

Understanding Customer Lifetime Value

1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]

Three trends shaping the future of customer engagement in marketing

What is the future of customer engagement?

A few decades ago, the most effort that the average brand made to “engage” with its customers would be broadcasting a message at them via a billboard, magazine, or television ad.

The best way to persuade customers to buy products was thought to be by proclaiming their greatness, usually in a catchy or memorable way, to as wide an audience as possible.

How B2B organisations can create first-party buyer intent data

As the recent World Cup penalty shootouts showed, the most successful goalkeepers don’t aim for where the ball is, they jump for where it is going.

It’s no surprise, then, that Forrester research finds 80% of B2B CMOs are now investing in buyer intent data to place their marketing and sales teams in the path of where future customers are going.