The new multichannel: Post-lockdown trends in marketing and ecommerce
May 18th, 2021 | 3:00pm BST | 10:00am EDT
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How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view
The insurance comparison market is a colourful, competitive place full of larger-than-life marketing characters, from opera-singing men to catchphrase-uttering meerkats, all of them vying for consumer attention and recall. From 2016 to 2017, Confused.com also had its own memorable character in the form of James Corden, who was the face of the brand’s ‘Drivers Win’ […]
The Festival of Marketing returns in March with effectiveness event
The Festival of Marketing returns in March with a new digital event designed to help marketers boost the effectiveness of their investments.