Marketing

A screencap from the Confused.com 'From Confusion to Clarity' ad spot showing a car driving into the sunset with the Confused.com logo above.
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How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view

The insurance comparison market is a colourful, competitive place full of larger-than-life marketing characters, from opera-singing men to catchphrase-uttering meerkats, all of them vying for consumer attention and recall. From 2016 to 2017, Confused.com also had its own memorable character in the form of James Corden, who was the face of the brand’s ‘Drivers Win’ […]