Marketing

coronavirus travel industry covid19 covid-19 flights air holidays
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How travel marketers are engaging consumers as the industry reboots

International travel might be permitted again, but big challenges still remain for the travel and tourism industry. With safety rules (and the ever-changing traffic light system) still in place, levels of consumer doubt and confusion remain high, while staffing issues plague companies. So, how are travel and tourism brands using marketing to get back on […]

A screencap from the Confused.com 'From Confusion to Clarity' ad spot showing a car driving into the sunset with the Confused.com logo above.
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How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view

The insurance comparison market is a colourful, competitive place full of larger-than-life marketing characters, from opera-singing men to catchphrase-uttering meerkats, all of them vying for consumer attention and recall. From 2016 to 2017, Confused.com also had its own memorable character in the form of James Corden, who was the face of the brand’s ‘Drivers Win’ […]