Webinar: Future of Marketing
September 21st, 2023 | 2:00pm BST | 9:00am EDT
RainFocus CEO JR Sherman on the biggest shift in experiential marketing since ‘the late nineties’
RainFocus is a ‘unified events and marketing’ platform that enables companies to integrate ‘events’ into their martech stack and their customers’ journeys. I recently spoke with the company’s CEO, JR Sherman, to discuss his industry, the impact of the pandemic and “navigating the most significant advancement in experiential marketing since the internet was embraced in […]
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How travel marketers are engaging consumers as the industry reboots
International travel might be permitted again, but big challenges still remain for the travel and tourism industry. With safety rules (and the ever-changing traffic light system) still in place, levels of consumer doubt and confusion remain high, while staffing issues plague companies. So, how are travel and tourism brands using marketing to get back on […]
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How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view
The insurance comparison market is a colourful, competitive place full of larger-than-life marketing characters, from opera-singing men to catchphrase-uttering meerkats, all of them vying for consumer attention and recall. From 2016 to 2017, Confused.com also had its own memorable character in the form of James Corden, who was the face of the brand’s ‘Drivers Win’ […]
The Festival of Marketing returns in March with effectiveness event
The Festival of Marketing returns in March with a new digital event designed to help marketers boost the effectiveness of their investments.