A survey by Dotdigital highlights the potential skills gap developing in the realm of AI marketing tools, as martech companies warn training should be an ongoing concern.
While the platformisation of ChatGPT seems like big news, how appealing are Plugins and GPTs to marketers and brands, given the relatively modest number of ChatGPT Plus subscribers?
AI ‘copilots’ have boomed in martech and beyond over the last year, with some predicting that they are the future of software. But does everything need to have a conversational interface?
The Digital Trends Report from Adobe and Econsultancy, now in its 12th year, is based on a global survey of 10,000 marketers, consultants, and practitioners.
A foundational change in digital marketing will happen in early 2023 when Google eliminates the use of third party cookies and the conventional way of sending and tracking consumer messaging. Consumer Products companies have long relied on agency and media partners, without owning consumer data themselves. They must take swift and decisive action to build […]
What does ‘commerce everywhere’ means for the relationship between commerce and marketing? How can reviewing commerce platforms along with martech reduce time-to-value? And how can brands knit together backend and frontend to drive lifetime value? To find out more, watch this session from the SAP Together Works Summit, part of Econsultancy Live, featuring SAP’s Payal […]
This report explores how successful manufacturers are digitally transforming to keep up with customers’ evolving behaviours and expectations.