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This best practice guide examines the current mobile environment and provides an overview of the various channels available to mobile marketers. It outlines the strategic approaches, use cases, considerations and useful guidelines to be considered when devising a mobile strategy and offers best practice recommendations on creating better mobile experiences.
The report, which includes an introduction to Enhanced Campaigns, looks at growth and trends in mobile usage and why mobile is important for paid search.
Based on a global survey of more than 4,000 marketers and digital professionals, this research provides data and insights for those wishing to benchmark their own activities around mobile, and to elevate the importance of related business initiatives within their organisations.
This report is based on a survey of more than 800 companies and agencies based in Asia Pacific and looks at the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities in this area.
A bundle of digital marketing templates focused on usability and user experience.
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Your team is not like any other. You're addressing specific challenges and opportunities with a particular skill set. That's where our bespoke, in-company digital training comes in.
Econsultancy's elearning modules offer a comprehensive and convenient introduction to core digital marketing skills when you or your team need to get up to speed quickly.