How KLM uses social media as “R&D lab” for customer-centric innovation
Dutch airline KLM is internationally renowned for its outstanding social media presence, and in particular, its excellent social customer care.
From AR to bendy screens: What’s next for mobile advertising?
In 2018, the global mobile internet population stands at some 3.7 billion unique users, and users spend a reported 69% of their media time on mobile devices.
Where are the key transformative tech trends of 2018?
It’s the beginning of September (and no, I don’t know how that happened either), and as the summer lull winds to a close and we prepare for a renewed frenzy of activity, it’s a good moment to take stock of the year so far.
The week in martech: Oracle’s tech stack, image tracking & overhyped blockchain
Welcome to The Week in Martech, a new column in which we round up some of the most interesting developments from the world of marketing technology over the past week.
This week, cloud-based software platform Oracle wants its clients to know that its tech stack is not a 7-Eleven (but it’s happy to help them make a chocolate cake), and the blockchain hype in advertising is starting to lose momentum.
Five brands infusing AR with experiential marketing
The aim of experiential marketing is to create fun and memorable experiences, and forge a closer bond between brands and consumers.
We’ve previously seen a plethora of brands achieve this through immersive pop-ups, live events, and marketing activations.
Creative and design leaders are more worried than excited about emerging tech in 2018 [stats]
Creativity is all about new ideas, thinking outside the box, making intuitive leaps and approaching problems in innovative ways.
Because of this, you might assume that the creative and design industries would be at the front of the queue to embrace emerging technology and start incorporating it into their day-to-day work.
The best digital marketing stats we’ve seen this week
Welcome to your weekly stats roundup.
This time round we’ve got news about ad spend, augmented reality (AR), email marketing, and lots more.
How Shazam is using augmented reality to help brands come to life
It’s hard to believe that the music discovery app Shazam has been around for 10 years.
Since it first appeared, it has taken prime real estate on users’ phones alongside the likes of Google Maps and WhatsApp.
How Zara is using in-store tech to improve its frustrating shopper experience
Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it comes to their in-store customer experience.
Since that time, it appears Zara has undergone quite a few changes, largely through an increased investment and focus on technology.
The best digital marketing stats we’ve seen this week
There’s a lot to sink your teeth into in this week’s stats roundup.
It includes news about social ads, retail returns, brand CSR, and lots more – plus further info to be found in the Internet Statistics Compendium.
What’s next for WeChat in 2018?
WeChat is commonly referred to as China’s ‘app for everything’.
Combining instant messaging, social networking, online shopping, mobile payments and more – there’s a reason why 902m people are logged in on a daily basis.
How publishers are using augmented reality to bring stories to life
Print sales might be on the rise, but that does not mean publishers are turning their backs on digital content altogether.
While pop-up books used to be the only way to make reading an interactive experience, the rise of augmented reality means that publishers are now able to bring stories to life in a whole new way.