AR technology proved its utility during the Covid-19 pandemic, entertaining and engaging customers and enriching digital experiences. This quick guide provides an entry point for marketers looking to use the technology in their own campaigns, covering potential applications, business considerations and steps to implementation.
Many companies are eager to explore investments in the metaverse, but what is the best way to go about this? We conclude our three-part series, ‘A metaverse reality check’, by looking closely at the practical considerations behind metaverse investment, and consider what some major brands have been doing in this space.
Businesses are rushing to get in on the ground floor of the metaverse – but what is it really? What do we mean when we talk about ‘the metaverse’?
John Lewis Customer Director Claire Pointon discusses experiential retail at Christmas and customers’ expectations of a ‘connected’ brand.
With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?
Today’s ‘Day in the Life’ features Michael Scantlebury, the Creative Director and Founder of creative agency, Impero. I chat with Michael about advertising for alcohol brands – (a particular area of expertise for Impero) – as well as the value of augmented reality, and why understanding cultural trends is the key to brand longevity. Talk […]
Exploring how holograms, advertising and premium content are used in VR experiences, this chapter also looks at the integration of AR into social media and the intersection of wearables and AR.
New technology is opening up further opportunities within ecommerce, as AR and 3D sizing solutions help online retailers to solve challenges around size and fit. Consumers are already shopping online more than ever before, of course, but these solutions could further accelerate the shift to ecommerce – particularly within fashion. The EY Consumer Index recently […]
The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028. The Covid-19 pandemic has undoubtedly accelerated investment of late, driven by the greater need for companies to deepen customer relationships via digital platforms. Within the context of marketing, augmented reality allows brands to offer unique and […]
A look at how new functionality is enhancing real-world experiences, with Google Maps introducing more than 100 AI-driven improvements, and Disney trialling facial recognition technology at its Magic Kingdom.
Agility, scalability and innovation were identified at a recent Econsultancy webinar as vital for online retailers seeking to take advantage of a huge surge in digital shopping.