Geo-targeting

How retailers are using geofencing to improve in-store CX

Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger a response if a consumer goes in or out of it.

More recently, with the battle between online and offline shopping intensifying – and bricks-and-mortar stores looking for ways to trump ecommerce alternatives – it’s also being used in attempt to improve the in-store customer experience. 

Five compelling reasons to offer free Wi-Fi in-store

I recently discovered Anthropologie has Wi-Fi in its London Regent Street store.

While this might seem like an insignificant detail, it meant I spent a lot longer in there than I planned, which then resulted in me spending far more money than I should have.

A day in the life of… a location intelligence expert

This week our Day in the Life feature focuses on Ken Parnham, who is the General Manager at location intelligence platform, Near.

Let’s find out what his role entails, as well as what it is like to work in such a nascent part of the industry.