Artificial intelligence is having a marked impact on the pharma and healthcare industries. From streamlining paperwork to scanning X-Rays – it is slowly transforming the way people are diagnosed and treated.
One area within the industry that has potential to be disrupted by AI is mental health care, specifically with the use of chatbots for therapy and general wellbeing.
It’s high time we dig into some stats. This week’s roundup includes news about search, social media, celebrity campaigns, and everyone’s favourite (or not) topic: Facebook.
Be sure to check out the Internet Statistics Compendium too, it’s packed full of more info.
Chatbots have been massively hyped up over the past couple of years. Some people have suggested the technology will eradicate the use of apps, while others have claimed they will entirely eliminate customer service jobs.
But what does the average user really think of brand bots?
Remember the days when you used to have conversations on your friends’ Facebook walls? That was back when writing on someone’s ‘wall’ (for anything other than their birthday) was even a thing.
Now, most conversations take place within the walls of dark social.
We’ve got some really fascinating stats for you this month, from gender differences in Chinese ecommerce spend to overwork amongst marketers across the APAC region.
Get stuck in… (and remember to check out the Internet Statistics Compendium for more).
When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit.
And for good reason: at the time of the acquisition, WhatsApp had a meager $10m in revenue.
Chatbots have gone in and out of favour during the past couple of years. First touted as the ‘next big thing’ for marketing, many brand examples have since died a death due to the tech lacking sophistication or failing to provide any real relevance for consumers.
That being said, the fashion and beauty industries still appear attached to the concept, with many more brands launching AI-powered chatbots in the past year or so.
Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.
This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding chatbots.
It’s been a whirlwind week as always.
Let’s journey back and look at some of the digital marketing stats you might have missed.
In 2015 Mark Zuckerberg moved the Facebook Messenger app out of the original Facebook app, taking the bet that billions would use Messenger for much more than just chatting with friends and sharing GIFs.
He believed that they would come to use the app as a means of interacting with businesses to raise questions about products they’d purchased or intended to purchase, for instance.
Whether you’re into yoga or weight training – there’s bound to be an app suited to your athletic pursuit of choice. The market has been flooded over the past few years, with more than half of all smartphone users reported to have downloaded a fitness app of some kind.
Like most sports brands, Adidas has been present in the app market for a while, capitalising on the opportunity to target consumers and build brand loyalty.