Messaging

The potential of AI therapy bots in mental health care

Artificial intelligence is having a marked impact on the pharma and healthcare industries. From streamlining paperwork to scanning X-Rays – it is slowly transforming the way people are diagnosed and treated.

One area within the industry that has potential to be disrupted by AI is mental health care, specifically with the use of chatbots for therapy and general wellbeing.

Eight things your chatbot should never do

Chatbots have been massively hyped up over the past couple of years. Some people have suggested the technology will eradicate the use of apps, while others have claimed they will entirely eliminate customer service jobs.

But what does the average user really think of brand bots? 

Only 4% of marketers are taking dark social seriously

Remember the days when you used to have conversations on your friends’ Facebook walls? That was back when writing on someone’s ‘wall’ (for anything other than their birthday) was even a thing.

Now, most conversations take place within the walls of dark social. 

Why fashion and beauty brands are still betting on chatbots

Chatbots have gone in and out of favour during the past couple of years. First touted as the ‘next big thing’ for marketing, many brand examples have since died a death due to the tech lacking sophistication or failing to provide any real relevance for consumers.

That being said, the fashion and beauty industries still appear attached to the concept, with many more brands launching AI-powered chatbots in the past year or so.

Battle of the Christmas chatbots: Why M&S beats Lego & ASOS

Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.

This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding chatbots.

Messaging platforms could even boost NPS – businesses should get on-board now

In 2015 Mark Zuckerberg moved the Facebook Messenger app out of the original Facebook app, taking the bet that billions would use Messenger for much more than just chatting with friends and sharing GIFs.

He believed that they would come to use the app as a means of interacting with businesses to raise questions about products they’d purchased or intended to purchase, for instance.

Why Adidas is moving into utility marketing with All Day fitness app

Whether you’re into yoga or weight training – there’s bound to be an app suited to your athletic pursuit of choice. The market has been flooded over the past few years, with more than half of all smartphone users reported to have downloaded a fitness app of some kind. 

Like most sports brands, Adidas has been present in the app market for a while, capitalising on the opportunity to target consumers and build brand loyalty.