According to a new report by Criteo, one third of all online retail transactions in 2016 involved two or more devices.
Not only does this prove that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it.
The latest update to our Internet Statistics Compendium saw some pretty fascinating mobile trends hit its pages this past month.
The mobile section of the report covers a wealth of data relating to our beloved handheld devices and how we are using them – from texting in the UK, to mobile internet use in Colombia.
But this time round, I wanted to highlight some interesting consumer stats for two of the world’s biggest mobile brands: Samsung and Apple.
Our Internet Statistics Compendium saw a wealth of fresh data hit its pages this month as we continue to keep abreast of the most significant digital trends.
With the best of our own in-house research and a range of stats from freely available third-party sources, our ISC covers everything from demographics of global internet users to ecommerce, social media, search and digital marketing strategies – and a whole lot more.
Today’s post, however, looks to the mobile arm of the compendium and specifically tablets.
You will have noticed a steady stream of 2014 roundup posts on the blog recently and it’s now time for another.
This time I’ve asked several mobile experts for their opinions on what have been the most impressive campaigns in the past 12 months.
It follows on from a similar post looking at the biggest mobile trends from 2014.
This month, the Demographics and Technology Adoption part of our Internet Statistics Compendium saw some interesting additions in regards to who around the globe can access online services easily and who are faced with the most barriers.
For me the most intriguing figures came from McKinsey’s recent report Offline and falling behind: Barriers to Internet adoption and Ofcom’s latest research Children and Parents: Media Use and Attitudes Report 2014.
Both had some insight into how young people are getting online (or not), and they are especially fascinating to take a look at side by side.
How do we consume media in 2014? And what media? And on which devices?
Ofcom released The Communications Market Report in August 2014 and it’s chock full of interesting data and charts on the UK market.
I’ve previously looked at mobile and tablet usage. Now I’m turning by attention to the broader topic of media uptake, in its various forms.
For more statistical goodness, download our Internet Statistics Compendium…
Ofcom today published The Communications Market Report 2014 in the UK.
There are lots of interesting stats within, across telecoms, audio-visual industries, post and of course the internet.
No doubt we’ll be covering the report fairly heavily, but I thought I’d start by rounding up the bits that caught my eye.
How is device use changing? How are people accessing media? How much are advertisers spending and on what?
The number of people aged 65 and over accessing the internet has risen by more than a quarter in the past year.
One major reason for this is an increase in the use of tablet computers by older people aged 65-74. In just one year, the number of older people using tablets has increased from 5% in 2012 to 17% in 2013.
These findings come from the latest Ofcom Adults’ Media Use and Attitudes Report 2014 in which 2,674 adults aged 16 and above were surveyed.
As the internet becomes a more accessible place thanks to easier to use and faster connecting devices coupled with an increased awareness and education, the online population of people over the age of 65 has increased.
The proportion of people aged over 65 that are accessing the internet reached 42% in 2013, a 9% rise from 33% in 2012. This has helped to drive overall internet use up from 79% of all adults in 2012 to 83% in 2013.
The majority of services that people from every age group need to use are now as easy to access online as they were offline. The convenience of efficient and easily accessible online services is hugely valuable in improving the quality of life for those that may struggle to access them on the high street.
Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile.
Today’s consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet.
With 43% of tablet users spending more time on tablet than on desktop, companies are increasingly optimizing tablet browsing and shopping to make it easier for consumers who want a seamless experience across all channels.
Responsive design posts are always popular on the Econsultancy blog. That’s because people enjoy looking at beautiful things.
We’ve previously rounded up some of the best sites of 2013. We’ve also looked at the ins and outs of RWD and at some examples of responsive email.
I thought I’d add to our roundups and look at a brief selection of agencies with responsive sites.
Do have a play around with them by resizing your browser or accessing on mobile. There’s a few screenshots for each and you can click through from the desktop images.
Tablets, what are they good for? Primarily shopping and entertainment, according to a new study into how consumers use their devices.
It found that two-thirds of US and UK tablet owners use their tablet for researching product information before buying online (66%), making it the most popular consumer activity.
This was closely followed by watching videos/browsing photos and checking prices or store information (both 63%).
The research by Usablenet confirms much of what we already know about tablets in that the devices are mainly used during ‘lean back’ leisure time in the home.
iWonder is the evocative name for the BBC’s new interactive guides. The name conjures childlike enquiry (I wonder!), ‘90s crisps (Golden Wonder) and fits nicely with the Beeb’s and Apple’s use of the stunted ‘iProductname’ format.
The guides are the BBC’s new content format, described as ‘sit forward’, allowing the user to learn by doing.
They organise video and audio, infographics, text and activities into stories.
I’ve been having a play with the guides and given some brief thoughts below. Do go and check them out, they’re a powerful tool for schoolchildren or older autodidacts.