Web Apps

The Digital Outlook: What’s hot for marketers in 2019?

Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]

Five implications of Android Instant Apps for marketers

Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL.

Developers will need to ensure their apps are ‘modularized’ and then will be able to offer this service to users on Jelly Bean OS or later.

Many have hailed this announcement from Google’s recent I/O event as the most exciting. So what are the implications?

How DevOps is changing the business of IT consulting

DevOps is a new trend becoming popular among information technology professionals.

It is a method in software development that emphasizes the need for communication, integration, collaboration, automation, and the measurement of cooperative efforts among software developers and IT professionals.

It is also making waves in the business of IT consulting.

Stats: The growing and enduring appeal of messaging apps

Our recent bumper update to the Internet Statistics Compendium this month has seen an especially diverse array of data and trends concerning the world of mobile apps.

Check out the mobile report for the best in app-related research released over the last few months, whether you want to glance over the biggest app categories in a certain market, or want to dig down further into how companies are incorporating apps into their marketing strategy.

Six ways mobile can ease traveler stress and increase bookings

We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.

But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.

During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.