Web Apps

Three effective ways pharma brands have used Facebook for marketing

Facebook is an attractive platform for pharma companies looking to reach consumers directly online, but cutting through the clutter can be difficult, necessitating that pharma marketers employ the right Facebook tools for their campaigns.

Here are three ways pharma firms have used Facebook to good effect.

Five implications of Android Instant Apps for marketers

Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL.

Developers will need to ensure their apps are ‘modularized’ and then will be able to offer this service to users on Jelly Bean OS or later.

Many have hailed this announcement from Google’s recent I/O event as the most exciting. So what are the implications?

Are mobile apps bottom of the marketing funnel?

The mobile web is maturing and a growing number of companies with native apps now have enough user data to start evaluating the long-term ROI.

So it’s no surprise that the mobile web versus native app debate is taking on new dimensions.

How DevOps is changing the business of IT consulting

DevOps is a new trend becoming popular among information technology professionals.

It is a method in software development that emphasizes the need for communication, integration, collaboration, automation, and the measurement of cooperative efforts among software developers and IT professionals.

It is also making waves in the business of IT consulting.

Stats: The growing and enduring appeal of messaging apps

Our recent bumper update to the Internet Statistics Compendium this month has seen an especially diverse array of data and trends concerning the world of mobile apps.

Check out the mobile report for the best in app-related research released over the last few months, whether you want to glance over the biggest app categories in a certain market, or want to dig down further into how companies are incorporating apps into their marketing strategy.

Six ways mobile can ease traveler stress and increase bookings

We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.

But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.

During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.

iPad app review: Manchester City’s digital ambition is clear to see

Manchester City is at the forefront of digital in the footballing world.

We’ve written about MCFC a lot and found there are plenty of clubs that are way behind. That’s understandable, given the gulf in finances between some teams.

What City does very well in this new iPad app is to create an experience that’s about football (duh!) and content and is enjoyable to use. It befits the sport and should please the fan.

Plenty of rival apps don’t allow you to watch highlights (without paying) and don’t put enough effort into editorial, preferring to concentrate on monetisation.

Let’s take a closer look at the City App.

Three mobile marketing trends that didn’t live up to the hype

Mobile marketing trends come and go, just like the changing of the seasons and the tides of the sea.

Some stick around and become established marketing channels in their own right, such as SMS or mobile apps, but all too often new mobile technologies burn brightly for a short period before withering and dying.

With this in mind, I’ve rounded up three mobile marketing trends that have so far failed to live up to the hype. I’m not saying they’re dead yet, but they’re on shaky ground.

For a similar grumblings about mobile trends, read my post looking at 12 usability flaws that are spoiling the mobile web.

Or alternatively, expand your knowledge of this topic by downloading the Econsultancy Mobile Marketing and Commerce Report 2013

WiFi’s role in digital innovation and marketing in 2014

In 2014 WiFi will change dramatically, and much of that evolution will be sparked by Hotspot 2.0, which is already gaining wider adoption. 

Looking at the data, global mobile data traffic grew by 70% in 2012 and the average smartphone usage rose by 81%.

In 2013, mobile data traffic was nearly twelve times the size of the entire global internet in 2000. This will continue to grow in 2014, fostering the development of WiFi in the process. 

Eight great examples of mobile marketing from Southeast Asia

Mobile penetration varies hugely among APAC nations, however in developed countries such as Hong Kong and Singapore more than three-quarters of the population own a smartphone.

In response to this consumer trend APAC marketers have to place greater emphasis on mobile, which has resulted in some extremely creative campaigns.

Having previously investigated stats on m-commerce from the region, here are eight excellent examples of mobile marketing campaigns from APAC.