1. Introduction This report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. It is written for senior and mid-level marketers who want to understand how to navigate change within their own teams or the most […]
Introduction In recent years, trust among the general population has taken a hit. The rise of fake news, along with high-profile data breaches and some inappropriately placed programmatic ads have eroded the trust that people and organisations have in the businesses they work with. In 2017, marketing consultancy firm Edelman confirmed this sentiment, declaring in […]
Lisa-Marie Ashbury is the Digital Delivery Manager at security firm, ADT. We caught up with Lisa-Marie to find out what life is like working in her role. Hi Lisa-Marie. Please describe your job: What do you do? As a Digital Delivery Manager, my job is an all-encompassing digital role across ADT Fire & Security. Predominantly, […]
A culture of learning and development (L&D) is crucial for companies that want to compete in industries facing disruption.
Organisations are currently undergoing a fundamental shift, away from how they were traditionally structured towards a structure that embraces digital transformation.
An estimated 10% of the population are born with some kind of cognitive difference (in how they understand language, communication, numeracy etc.) that can result in an exclusion from the digital environment.
There are two sides to creating a data-led culture.
What is it like to be the head of HR at a digital agency?
Read on to hear Loveday Langton explain more about her new role at Threepipe.
In order for companies to succeed in the age of digital transformation, it is not only critical to be able to design, build and maintain digital tools and platforms, but also to support those tools with the right way of thinking.
Some businesses are achieving this by combining product development techniques from the world of software development with a start-up mindset, an approach known as “product thinking”.
Predictive marketing has grown in maturity over the past couple of years, with many more organisations recognising the benefits of using data to predict how customers might behave in future.
Econsultancy’s ‘Embracing Predictive Marketing’ report, the third in this series, suggests that there has been significant progress made within organisations, largely due to a shift in attitude towards building a data-driven culture.
When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers.
However, this means many could be overlooking a far more valuable internal asset – their own employees.
1. Introduction 1.1. Executive summary Trust is seen as a crucial element of brand success. With increasing disruption and competition across all sectors, trust becomes even more important for brands to focus their efforts on. Last year, fake news was a highly contentious issue and it raised concerns about where a brand’s content was appearing. […]