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Developing Future Strategy: Long-Term Thinking for Marketers
1. Introduction We live in times of ‘agile’, ‘fail fast’, ‘beta testing’ and ‘lean startups’. The doubling of computer processing power every two years, as predicted by Moore’s law, has delivered exponentially increasing computational abilities. Vast data sets are now available to marketers, enabling them to respond to customer demands in real time or even […]
What agencies should know about clients (but probably don’t)
I’ve laughed at this cartoon for years. It was originally created by Gary Larson of The Far Side and captioned “The four personality types” – the job titles were added later. But they so beautifully demonstrate the perceptions that we have about each other, clients included.
Short Guide to Trust, Transparency and Brand Safety
Introduction In recent years, trust among the general population has taken a hit. The rise of fake news, along with high-profile data breaches and some inappropriately placed programmatic ads have eroded the trust that people and organisations have in the businesses they work with. In 2017, marketing consultancy firm Edelman confirmed this sentiment, declaring in […]
A day in the life of… Lisa-Marie Ashbury, Digital Delivery Manager at home security firm ADT
Lisa-Marie Ashbury is the Digital Delivery Manager at security firm, ADT. We caught up with Lisa-Marie to find out what life is like working in her role. Hi Lisa-Marie. Please describe your job: What do you do? As a Digital Delivery Manager, my job is an all-encompassing digital role across ADT Fire & Security. Predominantly, […]
Four learning & development trends in the digital age
A culture of learning and development (L&D) is crucial for companies that want to compete in industries facing disruption.
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What are “change agents” and why are they the future of organisational culture?
Organisations are currently undergoing a fundamental shift, away from how they were traditionally structured towards a structure that embraces digital transformation.
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Four benefits of considering neurodiversity in marketing and design
An estimated 10% of the population are born with some kind of cognitive difference (in how they understand language, communication, numeracy etc.) that can result in an exclusion from the digital environment.
A rough guide to creating a data-led culture
There are two sides to creating a data-led culture.
A day in the life of… head of HR at digital agency Threepipe
What is it like to be the head of HR at a digital agency?
Read on to hear Loveday Langton explain more about her new role at Threepipe.
How top-performing digital companies use “product thinking” to succeed [Stats]
In order for companies to succeed in the age of digital transformation, it is not only critical to be able to design, build and maintain digital tools and platforms, but also to support those tools with the right way of thinking.
Some businesses are achieving this by combining product development techniques from the world of software development with a start-up mindset, an approach known as “product thinking”.
Attitudes to predictive marketing changing, but silos & skills still pose challenge
Predictive marketing has grown in maturity over the past couple of years, with many more organisations recognising the benefits of using data to predict how customers might behave in future.
Econsultancy’s ‘Embracing Predictive Marketing’ report, the third in this series, suggests that there has been significant progress made within organisations, largely due to a shift in attitude towards building a data-driven culture.