The marketing industry continues to be in a state of flux, and it is clear that the future of measurement and targeting will be one with less access to third-party cookies. Technical and regulatory requirements will continue to evolve to ensure the continued privacy of consumers is protected. What this means for marketers is an […]
Marketers that understand the key drivers of digital marketing effectiveness are already one step ahead. From culture and resources to investing in data and skills, this chapter explores how to create environments that are conducive to effectiveness, and how this supports measurement. Developing an Effectiveness Framework Selecting the right measurement approach will come down to […]
This article is adapted from a section of Econsultancy’s Innovation Best Practice Guide, written by Steffan Aquarone. The guide presents a set of simple, practical ideas, and Aquarone takes the word ‘innovation’ itself to mean ‘finding ways of doing things differently’. Flawed assumptions to avoid when innovating – the premise of this article is pretty self-explanatory, […]
Former CEO Dr. Nick Beighton – an ecommerce veteran who previously headed up ASOS – reflected on the luxury brand’s struggles in a keynote at the Retail Technology Show in Olympia London.
The ability to be agile requires organisations to make strategic, operational and cultural changes. This chapter provides a guide to overcoming some of the most common barriers to agility, and how to make space for innovation within an organisation. Understanding barriers to agility The introduction and scaling of agile ways of working is its own […]
This scorecard is designed to help score your organisation and teams against the criteria that are most important to digital culture.
Ledger, executive product manager (sign-in, registration, verification and platforms), shares her approach to the discipline, including experiments with iPlayer, the value of a product roadmap, and the foundations of accessibility.
Amidst rapid change in marketing and ecommerce, this checklist of recommendations offers a practical approach to digital skills development.
When discussing workplace learning and development (L&D), the conversation generally focuses on upskilling individuals and teams. But what about an entire organisation?
This quick guide looks at how businesses can build a digital culture to promote innovation and resilience. It also provides reflection questions for leaders to use in nurturing a digital culture within their teams.
At Retail Week Live, Greggs’ IT and Digital Director Tony Taylor explored the highs and lows of the company’s digital transformation.
Cyber-Duck’s Diversity and Accessibility Lead talks to us about the state of accessibility, common misconceptions, its place in the org and in digital transformation, and emerging tech such as the metaverse.