Organisational structures

Digital Marketing: Organisational Structures and Resourcing Best Practice Guide

Digital Marketing: Organisational Structures and Resourcing Best Practice Guide

1. Executive Summary The key findings from our research are: Increasing sophistication in organisational design. Our established framework and maturity model for how organisations are structuring their digital marketing capability (dispersed, centre of excellence, hub and spoke, multiple hub and spoke) remains valid, but there are some key differences emerging including more sophisticated ways of […]

Digital Job Descriptions Best Practice Guide

Digital Job Descriptions Best Practice Guide

1. Introduction 1.1. About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best practice […]