Skills and capability


Join Econsultancy’s free ‘Skills of the Modern Marketer’ webinar

Econsultancy will next week publish a new report, titled ‘Skills of the Modern Marketer’ report, which will: identify the key skills required for a successful career in modern marketing earmark some of the key challenges and opportunities in developing those skills provide marketers with guidance on which skills they should develop To celebrate the release […]

Attitudes to predictive marketing changing, but silos & skills still pose challenge

Predictive marketing has grown in maturity over the past couple of years, with many more organisations recognising the benefits of using data to predict how customers might behave in future.

Econsultancy’s ‘Embracing Predictive Marketing’ report, the third in this series, suggests that there has been significant progress made within organisations, largely due to a shift in attitude towards building a data-driven culture.