Skills and capability

Agility in Marketing, Ecommerce and Innovation

In the context of rapidly changing environments, many marketing teams are seeking to augment existing capability with much greater levels of adaptability, responsiveness and customer centricity. The chapter outlines where the opportunities to apply agile methods are, plus key considerations for structuring and resourcing teams. What is agile marketing? Building on an original definition of […]

12 minute read

Talent and Learning

As the marketing landscape evolves, it is essential to ensure digital skills and knowledge evolve with it. Marketers must keep an eye on skills gaps in teams and look for opportunities to upskill or bring new talent in. The talent challenge Recruitment, and areas of growth in resourcing The area of resourcing that the survey […]

13 minute read

Insourcing/Outsourcing and Expertise

The dynamic around what marketers choose to do in-house and what they insource is another area of evolution. Marketers need to use their expert judgement when considering the best approach and skills needed for the task. Insourcing/outsourcing trends When survey respondents were asked about the balance for particular disciplines in this area, the most popular […]

8 minute read
graphic showing trends for 2024

Econsultancy’s digital and marketing trends for 2024

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of our annual predictions since 2010, three types of trend stand out: Trends that feel nostalgic, ideas that quickly became amusing […]