Marketers on future-proofing their teams: data literacy and mindset underscored
At Econsultancy’s Q3 Briefing, senior marketers from SAP, L’Oreal, Haier Europe and Metro Bank discussed how their teams can best upskill in order to embrace change.
HR and marketing leaders reflect on creating a culture of learning
Talk of a “Great Resignation” has dominated conversations about recruitment, retention, and workplace culture since midway through 2021, as the ongoing Covid-19 pandemic prompts a widespread reassessment of priorities and working conditions. The Marketing Week Career and Salary Survey 2022, which surveyed more than 4,400 UK marketing professionals to form a snapshot of marketers’ experiences, […]
Quick Guide to Effective Leadership in the Digital Age
Leadership is changing in a digital world where rapid change continues to create both challenges and opportunities for businesses and leaders alike. This quick guide contains useful insight and practical models to help leaders understand and navigate this changing environment.
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Stats roundup: the impact of Covid-19 on marketing & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
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How can marketers meet the skill requirements of the post-Covid era? Insights from GSK, Channel 4, UPS and WW
Econsultancy’s Future of Marketing survey, which canvassed close to 1,000 client, vendor and agency-side marketers on their predictions about the future of the industry, revealed that an overwhelming majority of marketers feel optimistic about their future. All told, 82% of marketers say they are optimistic about the future of marketing – a third (33%) are […]
Salesforce and Cytiva weigh in on marketing’s digital skills gap
As the marketing mix becomes ever larger and more technical, there has been a growing demand for a variety of data-driven and digital skills in marketing, many of which can be too technical to fulfill. This has created a digital skills gap within marketing, and as automation and digitisation in the sector grows, there are […]
Quick Guide to Learning from Digital Disruptors
An abridged version of Econsultancy’s Learning from Digital Disruptors Best Practice Guide, looking at how disruptive businesses operate, and the strategies and tactics they adopt for success.
The Modern Marketing Mindset: how to move from ‘good’ to ‘elite’
Econsultancy subscribers can watch our recent quarterly briefing on demand to learn from a panel of expert marketing leaders how mindset can transform your career and your organisation.
64% of marketers have pursued some type of learning during lockdown
The latest phase of Econsultancy and Marketing Week’s ‘Marketing in a Crisis’ research has revealed that Covid-19 has spurred on organisations to prioritise learning resources for remote employees.
Rory O’Connor, Founder and CEO of Scurri, on how retailers are adapting during Covid-19
Rory O’Connor is the founder and CEO of Scurri, a provider of software that connects and optimises the ecommerce ordering, shipping, and delivery process. Econsultancy caught up with him to find out his view on the long-term trends affecting retail, how retailers have been adapting to the pandemic, and what advice he would give to young junior professionals just entering the industry.
The digital skills needed to navigate unpredictable times: Webinar
A webinar discussing some of the questions arising from the disruption of the coronavirus crisis, with ideas for solutions including the challenge and opportunity for learning, the new skills and knowledge that will help guide marketers through these difficult times, and the continued importance of marketing fundamentals.