SEO

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Are Google ranking factors studies just plain dumb?

Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time.  How true is that?  And why might they be losing their relevance?

Three tools to help automate your SEO workflow

As digital marketers, we find ourselves limited on the most valuable resource: time.

I speak with a number of digital teams everyday, who wish they had one “magic” tool that would instantly help them improve their position on Google – and unfortunately that doesn’t exist.

Econsultancy Visual Search report

Visual Search: A Guide for Marketers

1. Executive Summary This report will look at the history of visual search, how different companies are using it, and explain how marketers can take advantage of visual search and other tools that make use of machine vision. It will also cover the following: The benefits of visual search in ecommerce In a commercial context, […]

What is the future of link building?

Link building is without doubt the most often misunderstood part of the digital marketing mix. 

Frequently you’ll hear advice that link development is dead, that you no longer need links to rank, that having great content builds links organically, Google no longer uses links, or often any combination of the above.

The future of voice search: 2020 and beyond

What does the future hold for voice search? If you search the web for these words – or a version of them – you’ll encounter no shortage of grand predictions.

“By 2020, 30% of web browsing sessions will be done without a screen.” Or, “By 2020, 50% of all searches will be conducted via voice.” (I’ll come back to that one in a second). Or, “2017 will be the year of voice search.” Oops, looks like we might have missed the boat on that last one.