Voice

Digital Shift Q3 2020 Chapter 4: Voice interfaces

Digital Shift Q3 2020 Chapter 4 – Voice Interfaces

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Five simple steps to unlocking effective conversational UI

Conversational user interfaces (CUI) give us the potential to communicate with machines simply and naturally, says Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck. These new kinds of interfaces should be easy for humans to adopt – and because of their ease, can make digital experiences more open, inclusive and accessible than ever before. There […]

woman in camo jacket looking at smartphone exterior

Quick Guide to Mobile Marketing Best Practice

A quick guide highlighting three key themes – personalising the customer experience, mapping the customer journey and planning for the age of assistance – to help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity.