The M&S revival, as it moves to ‘reshape’ its brand and broaden its appeal, hasn’t gone unnoticed by Gen Z. The retailer’s success on social media has bolstered its fortunes in Clothing and Home and it wants to go further.
The latest trends, developments and statistics in social media. Stories this quarter include the release of new research from Walmart into the role of social media, the latest generative AI features from Meta, Snap and TikTok, and the new ad formats currently being tested.
Chinese video-editing app CapCut has been making waves amongst creators and influencers as an accessible yet powerful piece of software. Rivals are now scrambling to compete with its prosumer pull for amateur editors and small businesses alike.
Fake outdoor advertising can bring outrageous concepts to life with a bit of clever video or photo editing – but does the lack of realism undermine the point of an ‘out of home’ ad? Or does it open up new possibilities for marketing?
According to data from Ogilvy Research & Intelligence, a whopping 93% of people who engage with health-related social media accounts report taking some action as a result, such as scheduling an appointment (54%). Healthcare professionals (HCPs) are influenced by social media, too, with eMarketer finding that 57% of physicians have altered their perception of a […]
FMCG goods like cereal, nappies, chocolate, tea, and even water are staples of our everyday shopping – but they might not seem like the most eye-catching products to promote on social media. Amid users’ bustling feeds, and with only seconds’ worth of video or a few lines of text to play with, how can FMCG […]
In its first earnings call as a publicly-traded company, Reddit detailed its growth from organic search traffic. But can Reddit manage to have its cake – trade on its reputation for unvarnished authenticity – and eat it – license its content to train the very AI models it wants to stand apart from?
The latest trends, developments and statistics in social media. Stories this quarter include TikTok’s potential US ban, new AI assistant features from Meta and Snap, and the ways in which the platforms are supporting their influential users, in what has been termed ‘the creator era’.
The social media landscape is ever evolving, presenting new challenges and opportunities for brands using social media as a key marketing and communications channel. This chapter considers the different ways in which businesses can use social media to connect with audiences for a range of purposes, along with the business benefits and the key questions […]
The purpose of this guide is to ensure that organisations fully understand the scope, opportunities, risks and the required investment of time, effort and budget to create a sustainable and effective social media strategy. This chapter outlines the key steps for marketers looking to create and launch a social media strategy that is right for […]