We caught up with the influencer marketing agency’s global performance director, to discuss the dream of hyper-personalisation and the value of shared meaning.
Arnold Ma is the CEO of Qumin – a digital marketing agency that helps brands connect with Chinese-speaking consumers globally. We caught up with Ma to discuss Western brand strategy in the Chinese market, the future of social commerce, and the power of Douyin. Econsultancy: Tell me about your role… what does a typical day […]
The latest trends, developments and statistics in social media. Stories this quarter include the rise in subscription offerings, feature updates from X, YouTube and Tinder as well as new ad solutions from TikTok and Pinterest.
Brands who want to crack China would do well to crack live commerce, but how to navigate a distinctive retail market? At Ecommerce Expo, Jack Porteous from cross-border ecommerce company Samarkand Global spoke to Jessie Han, China Account Manager at British luxury skincare brand Temple Spa.
As the impact of creators and online communities is seen in big brand campaigns, is influencer marketing set to challenge the idea of demographic and psychographic customer personas? We ask the experts about current trends, from AI to first-party data.
Experts from House of Performance and Oliver Agency tell Econsultancy how the balance shift from personalisation to privacy is impacting paid social and its measurement.
The latest trends, developments and statistics in social media. Stories this quarter include Twitter’s rebrand as ‘X’, new content formats from TikTok, Twitch and WhatsApp, and the latest generative AI developments across the platforms.
Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an increasingly crowded online space. But what is impacting the market now? From the continuation of a volatile digital ad market to new platform […]
This quick guide defines the role of communities in a business context and gives an overview on how to develop a successful community strategy guided by a clear purpose.
Will Threads build on its impressive early download numbers and rival Twitter? We ask some media experts for their views on the medium term and what it means for brands.
From product development to TikTok Shop, we look at effective strategies on the entertainment platform and showcase some brand examples.