Commerce

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Are people buying on social media?

Retailers are continuing the quest to engage with consumers on social channels. With the average person reportedly spending around one and a half hours a day on social – it’s undoubtedly a big opportunity.

The best digital marketing stats we’ve seen this week

A change is as good as the rest, and so we’re trying something slightly different this week. 

We’ve cherry-picked some of the best stats around, and paired them with some extra analysis and reading recommendations.  Optional, of course – we’re not going all Miss Trunchbull on you.

Three ways the iPhone X will change CX in travel & tourism

Apple has officially unveiled the iPhone X.

CEO Tim Cook stated the device is “the future of the smartphone,” and it’s clear the iPhone X (pronounced “ten”) offers the most significant update to the iPhone family in years, with edge-to-edge OLED display, facial recognition capabilities and an aptitude for augmented reality. 

How shopping malls are enticing consumers offline

I recently listened in on a meeting of Econsultancy’s Digital Advisory Board – attended by an invite-only group of C-Suite marketers.

As you might expect from the group (which included people from a number of different industries) – the subject matter was varied. However, one thing that particularly stood out to me was the topic of consumer loyalty. 

Why brands can’t resist partnering with Buzzfeed Tasty on Facebook

Proper Tasty is the UK arm of Buzzfeed’s wildly popular food brand. 

Since launching 18 months ago, it has become one of the top five fastest-growing Facebook pages, drawing in 26,000 new users every day. Even more impressive – 65% of UK audiences reportedly watch a Buzzfeed Proper Tasty video each month.