Commerce

The rise of Pinduoduo: How a group buying app grew to rival Alibaba

Even if you haven’t heard of Pinduoduo, a budget online marketplace that currently ranks among China’s top ecommerce platforms, you’ve probably heard of its overseas equivalent, Temu. Since its launch in the United States in September 2022, Temu has expanded aggressively into dozens of other markets, and made waves with its omnipresent marketing and advertising, […]

Instagram removes Shop tab from its homepage: What will the impact be?

Instagram is to remove the Shop tab from its homepage navigation bar this February, in what may form part of a wider shake-up that will see the social media platform re-focus on driving ad revenue. Parent company Meta announced the change earlier this week, informing users that the Reels tab will replace Shop, while the content […]

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Three fundamentals of an effective social commerce strategy

With social media platforms including TikTok, Instagram, and Pinterest adding new commerce features – from shoppable Reels to product tagging in live-streams – brands are investing, and consumers are buying in. Consequently, social commerce is expected to be worth $1.2 trillion by 2025. So, how can marketers create an effective social commerce strategy? Where should […]

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Seven examples of brands engaging in social commerce

Social commerce is maturing. As Accenture states in its ‘Future of Shopping‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” Consequently, social commerce is expected to grow three […]