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Could Facebook’s rocky relationship with users be damaging marketing prospects?
Despite all of the headlines and the immense scrutiny Facebook has faced in the wake of the Cambridge Analytica scandal, the social network seems to have escaped its biggest PR challenge to date largely unscathed.
But is that really the case?
The best social stories & campaigns from August 2018
Here are some great social stories from August 2018 – featuring Facebook, Movember, Greenpeace and more.
What Facebook and Instagram’s big API changes could mean for brands
In response to the ongoing scandal over its data collection, usage and sharing policies, Facebook has announced a slew of its changes to the Facebook and Instagram APIs. These APIs, or application programming interfaces, allow third parties to build applications that interact with Facebook and Instagram.
The changes have the potential to affect a number of players that participate in the Facebook and Instagram ecosystems, including brands.
Why Chanel is the most influential luxury brand on social
The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
Perhaps understandably, luxury brands tend to be a little more cautious when it comes to how and what they share on social.
How to succeed with creative vertical video on Instagram
Since the dawn of cinema in 1895, we’ve been watching horizontal screens – at home, at work and in theatres.
But with people holding their phones vertically almost 98% of the time vertical has become the new way to view video. And it’s opening up creative new ways for brands to engage their consumers.
Pharma’s use of social has matured: report
Pharma use of social media is maturing as companies get more savvy about how they use social channels.
For its fourth-annual Social Check-up, Ogilvy Healthworld partnered with social data firm Pulsar and looked at the social activity of 20 leading pharma companies in the 11 months between January and December 2017.
A day in the life of… social media manager at Oasis Fashion
What exactly does a social media manager do?
We caught up with Pippa Bugg, social media manager at Oasis Fashion, to find out just that. Here’s a glimpse into her typical working day.
The best social stories and campaigns from March 2018
I think it’s time to dive back into the ever-changing world of social!
Here’s a look back at the biggest stories and campaigns we saw in March, featuring International Women’s Day, Nike, Trainline, YouTube TV, Zlatan and more.
Celebrity chefs and their Instagram strategies – More than just food porn?
Social media is a treasure trove of inspiration for foodies. From amateur cooks to Michelin-star chefs – visual platforms have also changed the way professionals are able to promote and share their talents with the world.
So, how exactly do the best chefs harness the power of Instagram? Here’s a run-down of some of the most high-profile chef channels and what they achieve.