Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.
We’ve got stats about personalisation, third-party retail, data privacy, and lots more in this week’s roundup.
Instagram and Facebook stories are increasingly on the radar for many brands, and understandably so. According to Instagram, 200 million+ accounts look at a business profile each day, two out of three business profile visits are from non-followers and a third of the most viewed Stories on Instagram come from businesses.
1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]
Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram.
Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social?
As the saying goes, all good things come to those who wait, so let’s get into the (later-than-usual) best social media stories and campaigns from November – including Spotify, GambleAware, #Dynasties, Vine 2.0 and more.
People mostly tune into to ITV’s I’m a Celebrity… Get Me Out of Here! to see so-called ‘celebs’ eating kangaroo testicles. This year, however, many are tuning in to find out what presenter (and burgeoning fashion icon) Holly Willoughby is wearing.
Over the past few years, Instagram has made it more straightforward for brands to embed links to external landing pages, and therefore easier for customers to make quick, impulsive purchases.
Fake followers and engagement represents one of the biggest problems in social media, and a huge threat to the booming market for influencer marketing.
Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail.
Instagram might seem like a challenging environment for pharmaceutical companies but according to Facebook Health’s industry manager, there is ample opportunity for them to connect with patients through the app, which remains incredibly popular with younger consumers who are increasingly deleting the Facebook app.