Instagram

Instagram story
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Five content tips for great Instagram and Facebook stories

Instagram and Facebook stories are increasingly on the radar for many brands, and understandably so. According to Instagram, 200 million+ accounts look at a business profile each day, two out of three business profile visits are from non-followers and a third of the most viewed Stories on Instagram come from businesses.

B2B Social Media Best Practice Guide

1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]

Stock image of colourful pills on a clipboard.
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Facebook says there’s a place on Instagram for pharma companies

Instagram might seem like a challenging environment for pharmaceutical companies but according to Facebook Health’s industry manager, there is ample opportunity for them to connect with patients through the app, which remains incredibly popular with younger consumers who are increasingly deleting the Facebook app.