Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail.
Instagram might seem like a challenging environment for pharmaceutical companies but according to Facebook Health’s industry manager, there is ample opportunity for them to connect with patients through the app, which remains incredibly popular with younger consumers who are increasingly deleting the Facebook app.
According to Instagram, there are 25 million business accounts on the platform and 80% of users follow a business on Instagram. Since Instagram hit the 1 billion active monthly users mark back in June that means that there’s as many as 800 million pairs of eyes scrolling through pictures posted by business accounts every month.
Here are your social media campaign highlights from September 2018 – featuring Snapchat, Diesel, Toyota and more.
Webinar Recording Reports Referenced Social Quarterly Social Media Best Practice Guide
Despite all of the headlines and the immense scrutiny Facebook has faced in the wake of the Cambridge Analytica scandal, the social network seems to have escaped its biggest PR challenge to date largely unscathed.
But is that really the case?
Here are some great social stories from August 2018 – featuring Facebook, Movember, Greenpeace and more.
In response to the ongoing scandal over its data collection, usage and sharing policies, Facebook has announced a slew of its changes to the Facebook and Instagram APIs. These APIs, or application programming interfaces, allow third parties to build applications that interact with Facebook and Instagram.
The changes have the potential to affect a number of players that participate in the Facebook and Instagram ecosystems, including brands.
The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
Perhaps understandably, luxury brands tend to be a little more cautious when it comes to how and what they share on social.
Since the dawn of cinema in 1895, we’ve been watching horizontal screens – at home, at work and in theatres.
But with people holding their phones vertically almost 98% of the time vertical has become the new way to view video. And it’s opening up creative new ways for brands to engage their consumers.