Instagram

What Facebook and Instagram’s big API changes could mean for brands

In response to the ongoing scandal over its data collection, usage and sharing policies, Facebook has announced a slew of its changes to the Facebook and Instagram APIs. These APIs, or application programming interfaces, allow third parties to build applications that interact with Facebook and Instagram. 

The changes have the potential to affect a number of players that participate in the Facebook and Instagram ecosystems, including brands.

Why Chanel is the most influential luxury brand on social

The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.

Perhaps understandably, luxury brands tend to be a little more cautious when it comes to how and what they share on social. 

Celebrity chefs and their Instagram strategies – More than just food porn?

Social media is a treasure trove of inspiration for foodies. From amateur cooks to Michelin-star chefs – visual platforms have also changed the way professionals are able to promote and share their talents with the world.

So, how exactly do the best chefs harness the power of Instagram? Here’s a run-down of some of the most high-profile chef channels and what they achieve.