Online PR

Social Media & Online PR Business Case

Need to convince your boss that social media is right for your company? Do you need to make an investment in Online PR but want to make sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.

Digital PR: A guide to choosing & reporting on KPIs

Outreach. Link building. Media relations. Promotions. Digital PR. Whatever you want to call it (let’s go with Digital PR), you need it.

SEO alone can’t build your brand and PR alone can’t make your website rank. When you blend the two together, you get better, more measurable PR.

Overcoming bias in the SEO & PR industries

I am a PR SEO specialist. In other words, I have one foot in SEO and the other in PR, and this has allowed me to see where the two disciplines intersect—and where they clash.

SEO was/is a male dominated sector; 70% of employees are men. PR, however, is about 70% female. From a gender perspective this has given me the opportunity to be both the minority and the majority simultaneously.

How to choose a B2B PR agency

There are more PRs in the UK than bricklayers, or bar managers. The global communications industry continues to grow and B2B marketers have to be sure-footed when commissioning an agency.

So how do you pick a PR?