Digital priorities

Which three digital-related areas are the top priorities for your organisation in 2017?

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Strategic priorities

Please rank these five areas in order of priority for your organisation in 2017.

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Exciting opportunities

Which one area is the single most exciting opportunity for your organisation in 2017?

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Digital-first

To what extent does digital permeate your own organisation's marketing activities?

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Best Practice

Cover for Effective Leadership in the Digital Age

Effective Leadership in the Digital Age


With the increasing impact of disruptive technologies, rapidly changing competitive environments, and a growing maturity and integration of digital into 'business as usual', organisational leadership itself needs to adapt to a brave new business world. This research set out to answer one key question: what does it mean to be a 'digital leader' in the context of digital transformation?

Cover for Digital Marketing: Organisational Structures and Resourcing Best Practice Guide

Organisational Structures and Resourcing


This best practice guide aims to identify common issues, themes and challenges faced by managers and organisations in structuring their digital marketing capability. The best practice recommendations included in this report are designed to help you respond to these challenges, with a focus on the best strategies, frameworks and opportunities for digital success.

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