Digital Strategy

Digital Shift Q4 2018

1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog posts, product announcements […]

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What are anti-personas and how are they used?

Customer personas can help marketers identify their target audience, as well as the type of content or kind of service that will be of value to them.

But what about the customers you really do not want to target? These people are also known as anti-personas, or negative personas if you prefer.