This quick guide looks at the increased role of product strategy and marketing caused by growth in direct-to-consumer propositions and products-as-a-service. It provides marketers with a practical guide to the essential principles, processes and practices surrounding these increasingly critical areas.
ITV’s Head of Product Stuart Jones talks to digital strategy consultancy Good Growth about product management and testing at ITV Hub.
As digital enables more business models to pivot to direct-to-consumer propositions, and products on offer increasingly resemble services, marketers must have a firm grip on the interplay between marketing strategy and product strategy.
Guy Books is VP Product at ad security and verification company GeoEdge.
The fast fashion industry is big business – and it’s only getting bigger.
In order for companies to succeed in the age of digital transformation, it is not only critical to be able to design, build and maintain digital tools and platforms, but also to support those tools with the right way of thinking.
Some businesses are achieving this by combining product development techniques from the world of software development with a start-up mindset, an approach known as “product thinking”.
The best brand marketers now instinctively adapt their products and campaigns to handle mobile-first millennials – it’s the new normal, and therefore true brand innovation needs to come elsewhere.
While everyone has been focusing overwhelmingly on digital engagement, some leading brands have noted the resurgence in physical formats such as vinyl. Let’s explore this subtle but potentially incredibly important shift in consumer attitudes, look at who is jumping on the vinyl trend, and what you can learn about brand positioning and new product development.
Prototyping has become an indispensable tool for those designing digital services, but it has broader business benefits too.
Mention the term prototyping, and most people think of engineers or designers. Rarely do they see prototyping as a business tool.
At Admiral we recently built and launched a new car finance product in fewer than four months.
It’s also a market-first: the only fully online direct-to-consumer car finance website and the only place consumers can see car finance PCP and HP deals side-by-side with personal loans.
Aviad Pinkovezky is the Head of Product at Hippo Insurance, a smart homeowners insurtech company.
So what does he do with his day? Let’s find out..
Muriel Alvarez is Director of Product Management at Work & Co, an agency responsible for work such as Virgin America’s fantastic 2014 website redesign and 2016 app.
In this week’s Day in The Life, Muriel explains what character and skills her role demands.
Changing ecommerce agencies is a big job, even if you’re sticking with the same platform and looking for a different agency to maintain and optimise your existing site.
Migration can be a cheaper alternative to a complete re-build, providing you choose the right agency by asking timely questions.