Product Management

How top-performing digital companies use “product thinking” to succeed [Stats]

In order for companies to succeed in the age of digital transformation, it is not only critical to be able to design, build and maintain digital tools and platforms, but also to support those tools with the right way of thinking.

Some businesses are achieving this by combining product development techniques from the world of software development with a start-up mindset, an approach known as “product thinking”.

What marketers can learn from the resurgence of vinyl

The best brand marketers now instinctively adapt their products and campaigns to handle mobile-first millennials –  it’s the new normal, and therefore true brand innovation needs to come elsewhere.

While everyone has been focusing overwhelmingly on digital engagement, some leading brands have noted the resurgence in physical formats such as vinyl. Let’s explore this subtle but potentially incredibly important shift in consumer attitudes, look at who is jumping on the vinyl trend, and what you can learn about brand positioning and new product development.

Four ways Tiger is transforming the in-store retail experience

If you’re ever in need of batteries, bunting or a bumper-pack of highlighters, Tiger is the place to go. Sort of like a ‘posh Poundland’ – you’ve probably noticed its brightly coloured presence on a high street near you.

So, just how has Tiger become so successful? Here’s a bit of insight into what it’s been doing right. 

Why hackathons are valuable for marketers as well as techies

Hackathons aren’t a new concept, far from it. But I recently attended one that was aimed at marketers rather than coders, which to me was a new experience.

Traditionally hackathons are an event where people (usually techies) dedicate a day to building something. It might be an entirely new product, a solution to an existing customer problem, or just a new idea for using some software or an API.

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What can marketers learn from SaaS (software-as-a-service) businesses?

You may have noticed the rise in subscription services and business models – the likes of Spotify in music, Netflix in video and, of course, Dollar Shave Club in FMCG, which was recently bought by Unilever for $1bn.

On US-based My Subscription Addiction, a portal detailing available subscription services, there were 2,000 in operation as of March this year. And visits to subscription ecommerce sites have gone up 3,000% in the past three years. The average subscriber receives seven subscription packages and has at least 12 on their wish list.