In order for companies to succeed in the age of digital transformation, it is not only critical to be able to design, build and maintain digital tools and platforms, but also to support those tools with the right way of thinking.
Some businesses are achieving this by combining product development techniques from the world of software development with a start-up mindset, an approach known as “product thinking”.
The best brand marketers now instinctively adapt their products and campaigns to handle mobile-first millennials – it’s the new normal, and therefore true brand innovation needs to come elsewhere.
While everyone has been focusing overwhelmingly on digital engagement, some leading brands have noted the resurgence in physical formats such as vinyl. Let’s explore this subtle but potentially incredibly important shift in consumer attitudes, look at who is jumping on the vinyl trend, and what you can learn about brand positioning and new product development.
Prototyping has become an indispensable tool for those designing digital services, but it has broader business benefits too.
Mention the term prototyping, and most people think of engineers or designers. Rarely do they see prototyping as a business tool.
At Admiral we recently built and launched a new car finance product in fewer than four months.
It’s also a market-first: the only fully online direct-to-consumer car finance website and the only place consumers can see car finance PCP and HP deals side-by-side with personal loans.
Aviad Pinkovezky is the Head of Product at Hippo Insurance, a smart homeowners insurtech company.
So what does he do with his day? Let’s find out..
The fast fashion industry is big business – and it’s only getting bigger.
According to new research, the industry has grown 21% over the past three years. When compared to the luxury market, which saw mediocre growth in 2016, it’s clear that fast fashion retailers are growing in favour.
Muriel Alvarez is Director of Product Management at Work & Co, an agency responsible for work such as Virgin America’s fantastic 2014 website redesign and 2016 app.
In this week’s Day in The Life, Muriel explains what character and skills her role demands.
Changing ecommerce agencies is a big job, even if you’re sticking with the same platform and looking for a different agency to maintain and optimise your existing site.
Migration can be a cheaper alternative to a complete re-build, providing you choose the right agency by asking timely questions.
If you’re ever in need of batteries, bunting or a bumper-pack of highlighters, Tiger is the place to go. Sort of like a ‘posh Poundland’ – you’ve probably noticed its brightly coloured presence on a high street near you.
So, just how has Tiger become so successful? Here’s a bit of insight into what it’s been doing right.
Hackathons aren’t a new concept, far from it. But I recently attended one that was aimed at marketers rather than coders, which to me was a new experience.
Traditionally hackathons are an event where people (usually techies) dedicate a day to building something. It might be an entirely new product, a solution to an existing customer problem, or just a new idea for using some software or an API.
You may have noticed the rise in subscription services and business models – the likes of Spotify in music, Netflix in video and, of course, Dollar Shave Club in FMCG, which was recently bought by Unilever for $1bn.
On US-based My Subscription Addiction, a portal detailing available subscription services, there were 2,000 in operation as of March this year. And visits to subscription ecommerce sites have gone up 3,000% in the past three years. The average subscriber receives seven subscription packages and has at least 12 on their wish list.
Digital is transforming the way consumers want to interact with banks and financial services companies.
Consumer demand for mobile and digital channels is forcing large antiquated institutions to rethink the way they do business.