Fast Track Coding for Marketers Training


This is a one-day, hands-on training session on how web technology works for non-technical business professionals who manage web sites or web teams. At its heart will be coding sessions in which you will learn how HTML, CSS & Javascript work and how they work together. Using these coding sessions as our foundation, we will also be exploring the working principles behind tagging and tracking (and how it is used for analytics), dynamic content (how content from databases or from APIs is embedded into a web page) and responsive design for mobile.  We will also review the power of coding to transform the way organisations work.


Course Requirements: A wi-fi enabled laptop with google chrome is required for this course. If you cannot bring your own please contact us to reserve a rental laptop at a cost of £50 + VAT.


Who should attend?

This course is for anyone in a digital role within an organisation or with responsibility for an aspect of digital performance and who feel they need a firmer grounding in how web sites actually work.  It requires no previous knowledge or experience of programming or IT - if you can use a browser, you will be able to do the course.

How will I benefit?

  • Accelerated learning - a simple but fully working web site in a day
  • Discover the power of prototyping and how it can facilitate rapid business change
  • De-mystifies the technicalities and jargon of web coding
  • Enables more informed conversations with developers
  • Improves overall web project management skills
  • Stepping-stone to a deeper understanding of web technology

What will I learn?

Upon completion of this course, you will:

  • Be able to read, understand and use the more common HTML tags
  • Be able to read, understand and use the more common selectors, properties and values in CSS
  • Be able to read and understand simple Javascript functions
  • Have built simple web pages, styled them using CSS and added interactive behaviours using javascript
  • Analyse, edit and add-to more complex web pages
  • Understand key differences between good and bad practice in the construction of web sites

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

For more information, please get in touch with the team at or call us on (UK & Europe): +44 (0)207 970 4167 or US: 212-971-0630

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.



Mike Baxter

Mike Baxter originally trained as a psychologist (BSc and PhD), but has been a consultant since 2001, specialising in a wide range of digital technology issues from search marketing to the selection of new technology platforms.

Mike’s client list includes Argos, Avis, Dell, Direct Line Group, Google, Orange, Paddy Power, Reed Business Information, Rocco Forte Hotels, Samsung, Santander, Sky, Skype, Sony and Shop Direct Group.  He has also been an advisor to technology start-ups, including Moneyspyder, Peerius and Ometria.

Mike's consultancy work requires a broad understanding of web technology (e.g. software architecture, digital asset management, content delivery networks and coding languages / frameworks such as php, .NET and Ruby on Rails) as well as more in-depth knowledge of specific technologies (e.g. HTML, CSS, Javascript, content management systems and web analytics). He also has in-depth experience of working with technology teams to specify and manage the delivery of marketing and business objectives. 

Tutor for: Fast Track Coding for Marketers