About the course
The talent and knowledge within your organisation (or your clients' organisations) can be a great asset if only it can be unleashed creatively and collaboratively. Liberate staff from their own assumptions and pet solutions and get people working together to share, co-create and ultimately co-own resulting solutions.
This course takes you through a whole workshop process to do exactly this. You will participate in a full end to end program of activities learning by trying out a number of representative techniques for real.
You'll learn to unlock the creativity from subject matter experts who don't usually get involved with design, and get those that do to approach solution forming from a wider or completely different perspective all together.
The course will cover
- The principles of idea generation – the idea lifecycle
- Generating a shared brief
- Exploding ideas (numerous techniques and theories)
- Evaluating and communicating ideas
- Developing ideas
- Introduction to testing in the wild for validation
Who should attend?
How will I benefit?
- Understand the full cycle of how briefs are turning into concepts through idea generation, evaluation, development and concretisation
- Understand the theories behind idea collaboration
- Learn key techniques for idea collaboration
- Consolidate understanding through practice with key techniques
- Gain confidence in how to find and adapt techniques to meet your specific needs
Dr Jon Dodd
CEO and co-founder, Bunnyfoot
Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. As an academic he researched (amongst other things) how you and your brain judge attractiveness, discern the shapes of shampoo bottles, and make decisions when shown visual illusions (he can also tell you a thing or two about how faces indicate age, gender and trustworthiness and why caricatures work so well).
In 1999 he escaped the cosy confines of academia and co-founded Bunnyfoot. The premise was (and still is) to help people create great experiences by applying the brainy bits from science and psychology, along with best practice and techniques from disciplines such as usability, HCI, ergonomics and user centred design.
Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in-chief of the Usability Professionals Association online newsletter. He likes to keep hands on client projects where possible (recent clients include Boden, Microsoft, Cotswold Outdoors, M&S) but is also in demand for national and international conferences and training.
Jon is currently writing a book on 'the psychological and visual basis of customer decision making' and needless to say is searching for a more punchy title – suggestions? He is a diving instructor, serious poker player, and is soon to be racing across the Atlantic on a 70ft yacht (until late 2012 he'd never sailed before)
0207 269 1470, email@example.com