Content Strategy & Editorial Planning Training


Great content sells – it will build your brand and boost your business.  Our 1-day Content Strategy & Editorial Planning training course will help you to define and produce the content that will help your organisation succeed!

On the day, you’ll learn about our unique 7-step process and  get our exclusive templates for: Strategy Statements, Content Audits, Content Requests, Content Briefs and Content Calendars!


Our hands-on training will show you how to:

  • Create a Content Strategy based on audience insight
  • Evaluate your current content against strategy statements
  • Identify what new content is required to fulfil your Strategy Statement
  • Create processes that will help you to support the creation of great content
  • Generate content ideas to fulfil your strategy
  • Plan your content efforts with a Content Calendar 

Course Requirements: Use of a laptop or tablet is recommended.

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

This course is ideal for anyone involved in the planning, production and creation of digital content. 

How will I benefit?

Upon completion of this course, you will be able to:

  • Explain the business case for Content Strategy, Editorial Planning & Content Calendars
  • Develop a Strategy Statement
  • Audit & analyse your content
  • Identify the content that you need to create
  • Develop governance policies to support your content creation
  • Create & populate a Content Calendar for your organisation
  • Identify repeatable formats & themes for content
  • Plan the 'next steps' for your organisation
  • Exclusive templates for: Strategy Statements, Content Audits, Content Requests, Content Briefs and Content Calendars!

What will I learn?

At the end of the day, you’ll have already started developing your own Content Strategy and Content Calendar.  Plus, you’ll be confident enough in your skills and knowledge to continue this work after the session. 

Issues covered in the course include:

  • How Content Strategy fits with Editorial Planning and Content Calendars
  • 7-steps to a great Content Strategy
  • Create a Strategy Statement for your own organisation 
  • Tools to research what sort of content your audience is likely to find engaging (including online exercises)
  • Audit & evaluate your content (including inventory, best practices & strategy audits)
  • Governance (including tone of voice, sign-off process & work-flows)
  • Create a Content Calendar and begin to identify ideas for future content
  • Ideas for repeatable themes and formats that will make creating content much easier
  • Guidance & discussion on how to convince experts to help you create content
  • Managing international projects
  • Develop your immediate 'action plan'

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

For more information, please get in touch with the team at or call us on (UK & Europe): +44 (0)207 970 4167 or US: 212-971-0630

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.




Tim Fidgeon

Author, Trainer and Independent Consultant

Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

His articles on digital marketing and user experience have been published by:

.net magazine

New Media Knowledge

Usability News

Web Standards Group

Tutor for: Content Strategy & Editorial Planning, Creative Thinking for Digital Marketers, Lean UX and Agile Design, Masterclass: Customer Experience (CX) (3-days), Mini Masters in Digital Marketing Online, Online Copywriting, Online Copywriting - Advanced, Psychology for Digital Marketing