Course Details

Date
October 16 2014 (9:30am – 4:30pm)
Venue
Etc Venues, Tenter House, London, United Kingdom
Trainers
Duration
1 day
Cost
$905.00 per attendee

Sorry, this training course is now sold out.

Overview

Great content sells! It will help build your brand and boost your business.  

Our 1-day training course on Content Strategy & Editorial Planning will support you in producing content that attracts, engages and converts your audience.

Program

• Building a business case

The relationship between Content Marketing, Content Strategy, Editorial Planning and Content Calendars (and how to sell these ideas to your stakeholders).

• Developing your Content Strategy & Editorial Plan

Exclusive tools to help you to identify and prioritise audiences, goals and the types of content that will serve them.

• Auditing your content

Exclusive templates to support you in auditing your content against best practice and your Content Strategy.

• Governance

How to design and communicate processes to support your content production (including managing domain experts, group feedback and achieving timely sign-off).

• Next steps…

An exclusive 7-step model to support you in introducing these ideas to your organisation.

Who should attend?

This course is ideal for anyone involved in the planning, production and creation of digital content. 

Laptop/Tablet is recommended – please bring a laptop/tablet for some of the hands-on exercises.

How will I benefit?

Upon completion of this course, you will have an increased ability and confidence to:

• Build the business case for Content Strategy, Editorial Planning & Content Calendars

• Create a Content Strategy that ties directly into your Editorial Planning and Content Calendars

• Audit & evaluate your current content 

• Create processes to support the cost-effective creation of great content

• Plan the 'next steps' for your organisation

You’ll also get access to our exclusive templates for: Content Audits, Requests, Briefs and Calendars.

Free Econsultancy report (worth £600) - After the session, you’ll also be able to download a free copy of one of our industry leading reports on a wide range of topics covering: in-depth best practice advice, market data and the latest digital trends.

CPD Accreditation - As we’re a registered provider with the CPD Standards Office you’ll get an official CPD Certificate of attendance upon completion of the course. This can be used within your formal CPD record for a professional body, institute, or employer.

CPD

In-company training

This course can also be delivered exclusively for your team. We can work with you to customise the course and make sure that it addresses your specific issues. For more information, please get in touch with the team at:

training@econsultancy.com

+44 (0)207 970 4167 (UK & Europe)

212-971-0630 (US & America)

Venue


Etc Venues, Tenter House

Telephone: 020 3735 9905

8th Floor Tenter House
45 Moorfields
London
EC2Y 9AE
United Kingdom

Google Maps

By Underground - Moorgate Station (Northern, Metropolitan, Circle, Hammersmith and City Lines).

Moorgate has 4 exits and you need to head towards the 2 exits either side of Moorfields Road (these exits are towards the Metropolitan line gates). As you come out onto Moorfields Road you will see a Holland and Barrett store adjacent to the tube station – Tenter House is the next building a few yards further up on the same side of the road, just before the Red Cross building.

Course Details

Date
October 16 2014 (9:30am – 4:30pm)
Venue
Etc Venues, Tenter House, London, United Kingdom
Trainers
Duration
1 day
Cost
$905.00 per attendee

Sorry, this training course is now sold out.