Course Details

Date
September 13 2018 (9:30am – 4:30pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Trainer
Tim Fidgeon
Duration
1 day
Places
5 places left
Cost
$825.00 per attendee

Book now

Overview

Great content sells! It will help build your brand and boost your business.  

Our 1-day training course on Content Strategy & Editorial Planning will support you in producing content that attracts, engages and converts your audience.

Program

• Building a business case

The relationship between Content Marketing, Content Strategy, Editorial Planning and Content Calendars (and how to sell these ideas to your stakeholders).

• Developing your Content Strategy & Editorial Plan

Exclusive tools to help you to identify and prioritise audiences, goals and the types of content that will serve them.

• Auditing your content

Exclusive templates to support you in auditing your content against best practice and your Content Strategy.

• Governance

How to design and communicate processes to support your content production (including managing domain experts, group feedback and achieving timely sign-off).

• Next steps…

An exclusive 7-step model to support you in introducing these ideas to your organisation.

Who should attend?

This course is ideal for anyone involved in the planning, production and creation of digital content. 

Laptop/Tablet is recommended – please bring a laptop/tablet for some of the hands-on exercises.

How will I benefit?

Upon completion of this course, you will have an increased ability and confidence to:

• Build the business case for Content Strategy, Editorial Planning & Content Calendars

• Create a Content Strategy that ties directly into your Editorial Planning and Content Calendars

• Audit & evaluate your current content 

• Create processes to support the cost-effective creation of great content

• Plan the 'next steps' for your organisation

You’ll also get access to our exclusive templates for: Content Audits, Requests, Briefs and Calendars.

 

CPD Accreditation - As we’re a registered provider with the CPD Standards Office you’ll get an official CPD Certificate of attendance upon completion of the course. This can be used within your formal CPD record for a professional body, institute, or employer.

CPD

In-company training

This course can also be delivered exclusively for your team. We can work with you to customise the course and make sure that it addresses your specific issues. For more information, please get in touch with the team at:

training@econsultancy.com

+44 (0)207 970 4167 (UK & Europe)

212-971-0630 (US & America)

Trainer


Tim_F.jpg

Tim Fidgeon

Author, Trainer and Independent Consultant

Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

His articles on digital marketing and user experience have been published by: .net magazine, New Media Knowledge, Usability News & Web Standards Group

Tutor for: Content Strategy & Editorial Planning, Creative Thinking for Digital Marketers, Lean UX and Agile Design, Masterclass: Customer Experience (CX) (3-days), Online Copywriting, Online Copywriting - Advanced, Psychology for Digital Marketing

Venue


Etc Venues - Liverpool Street

Telephone: 020 7763 6805

Bishopsgate Court
4-12 Norton Folgate
London
E1 6DQ
United Kingdom

Google Maps

By Underground - Liverpool Street Station (Central, Circle, Hammersmith & City, Metropolitan lines).

For exits from all underground lines, follow signs for Liverpool Street mainline station. Once on the main concourse of the mainline station, head for Way Out 1 (Bishopsgate West), located next to Platform 14. Take the escalator or stairs up to street level and as you leave the station, turn left onto Bishopsgate and cross the road. After 500 yards as the road becomes “Norton Folgate”, you will cross a small road called Spital Square. Bishopsgate Court is the 2nd building on your right (the red brick building opposite the tall glass building). etc.venues Liverpool Street is on the 3rd floor. 

Course Details

Date
September 13 2018 (9:30am – 4:30pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Trainer
Tim Fidgeon
Duration
1 day
Places
5 places left
Cost
$825.00 per attendee

Book now