Course Details

Date
October 6 2017 (9:30am – 4:30pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Trainer
Matt Lacey
Duration
1 day
Cost
$790.00 per attendee

Sorry, bookings for this training course are now closed.

Overview

Conversion Optimisation has become a crucial element to any digital marketing strategy.  But too often programmes are implemented poorly resulting in disappointing returns.  

This one day course will take you through the fundamentals of implementing and running a successful conversion optimisation programme.

Program

• Introduction to conversion optimisation

We will start the day by making sure that we have a solid understanding of the foundations of conversion optimisation, what it is, where it fits in to our current workflows and what type of impact it can deliver.

• Building great products

Discover how to identify business objectives, customer desires and use conversion optimisation to build transformational products. We will cover an introduction to important related fields including product thinking, lean principles, design thinking, agile delivery and modern engineering.

• Customer insight

We will explore a range of tools to collect and analyse user insights and ensure that they are used to build hypotheses and test variations that improve performance.

• Experimentation & Personalisation

How should we design and deliver effective experiments and personalisation campaigns. What are the most important factors to consider, how do we design variations, how should we measure success? You’ll find out in this session.

• Exceptional experiences

Now that we have a defined methodology and toolkit to help us run effective conversion programmes, we’ll look at how to measure their effectiveness and embed important processes in our businesses and culture.

• Building the business case for optimisation

Finally, we will explore how you can sell in the benefits of conversion optimisaiton in order to build you capability and impact.

Who should attend?

This course is suitable for anyone who has an interest or responsibility for improving their websites conversion rates.

How will I benefit?

Upon completion of this course, you will:

  • Gain a deep understanding of what conversion optimisation can achieve with real world examples.

  • Understand how leading product teams use conversion optimisation to build better experiences quicker, with greater confidence and avoiding costly mistakes.

  • Have techniques to make your acquisition budget stretch further by driving traffic to a more relevant and compelling website.

  • Learn how to accelerate your conversion programme, avoid common pitfalls and answer difficult questions.

CPD Accreditation - As we’re a registered provider with the CPD Standards Office you’ll get an official CPD Certificate of attendance upon completion of the course. This can be used within your formal CPD record for a professional body, institute, or employer.

CPD

In-company training

This course can also be delivered exclusively for your team. We can work with you to customise the course and make sure that it addresses your specific issues. For more information, please get in touch with the team at:

training@econsultancy.com

+44 (0)207 970 4167 (UK & Europe)

212-971-0630 (US & America)

Trainer


Matt_Lacey.jpg

Matt Lacey

Head of Performance, Code Computerlove

Matt Lacey heads up the Performance team at Code Computerlove, a digital product agency in Manchester. Responsible for analytics, conversion optimisation and product performance across B2B & B2C businesses in a range of verticals. Previously, he ran the conversion optimisation teams at iProspect Manchester and specialist conversion agency PRWD.

He has developed a wide range of experience working across a range of core disciplines including web analytics, user experience, personalisation, AB & MV testing, with a particular focus on conversion optimisation strategy.

Matt has delivered public and direct training courses on analytics, UX and Conversion Optimisation and spoken at conferences such as Conversion Conference UK & Germany, Conversion Elite, SAScon and CampDigital.

Clients he has consulted on include:

Missguided, Hillarys, Co-op Insurance, Barratt Homes, Magnet, Music Magpie, Jury's Inn, Schuh, Speedo, Monsoon Accesorize, AllSaints, The North Face, Skyscanner, Trend Micro, Gazprom Energy, Manchester Airport Group, The Student Room Group, Sliderobes and Vans.

Tutor for: Improving performance through Conversion Optimisation

Venue


Etc Venues - Liverpool Street

Telephone: 020 7763 6805

Bishopsgate Court
4-12 Norton Folgate
London
E1 6DQ
United Kingdom

Google Maps

By Underground - Liverpool Street Station (Central, Circle, Hammersmith & City, Metropolitan lines).

For exits from all underground lines, follow signs for Liverpool Street mainline station. Once on the main concourse of the mainline station, head for Way Out 1 (Bishopsgate West), located next to Platform 14. Take the escalator or stairs up to street level and as you leave the station, turn left onto Bishopsgate and cross the road. After 500 yards as the road becomes “Norton Folgate”, you will cross a small road called Spital Square. Bishopsgate Court is the 2nd building on your right (the red brick building opposite the tall glass building). etc.venues Liverpool Street is on the 3rd floor. 

Course Details

Date
October 6 2017 (9:30am – 4:30pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Trainer
Matt Lacey
Duration
1 day
Cost
$790.00 per attendee

Sorry, bookings for this training course are now closed.