About the course
Gather information, analyse and create content where numbers are at the heart of the story and use visualisations to simplify complex stories. This exciting workshop will build on these concepts, allowing you to use data storytelling and journalism to support your brand.
People love data stories, but poorly researched and executed infographics can do more harm than good. Social platforms are rewarding organisations for quality, newsworthy content, so it is critical to understand how data can help you up your game, whether you are creating branded content or content for media.
This course will explore the basics of identifying sources of data, what makes a good story and the tools and techniques to tell those stories.
Who should attend?
This course is ideal for anyone involved in the planning or creation of content for marketing purposes or for media – or the review and management of such activities. That means everyone from content strategists, PR & marketing professionals, SEO specialists, journalists and digital marketers of all kinds.
How will I benefit?
On completing the course, you’ll be able to:
- Assess whether you can adopt or refine a data journalism approach to your content
- Understand key principles, tools and techniques of data journalism/storytelling
- Recognise what makes a good story and who does it well
- Identify data sources and understand how to crowd source data
- Find stories in data
- Useful data journalism tools
- Develop data content that’s both useful, interesting AND search-friendly
What will I learn?
The course covers:
- What is data journalism and who does it well?
- Data types, sources and visualisations
- Finding and using the data
- Identifying the story
- Tools of the trade
- Legal aspects of data journalism
Michelle Goodall is an online communications specialist consultant and trainer. Her areas of expertise are Public Relations, Online Public Relations, Social Media, Issues Management, Community Management and Content Strategy
Formerly Digital Director at top 20 UK PR agency, Lexis Public Relations, she has over 14 years’ strategic communications consultancy and implementation experience working on award winning PR campaigns, social media strategies and issues management projects with many large organisations including London2012, RSPCA, Norwich Union, Coca Cola, TUI, Domino’s, eBay, Camelot, Diageo and Barclaycard.
Michelle understands how evolving digital technologies are affecting organisations and how traditional B2B and B2C marketing and communication models need to change.
She has helped many organisations evolve their business strategies to incorporate social media and to gear themselves for the opportunities and risks. Morag Reavely, New Media Manager at London2012 says, “Michelle has an amazing depth of knowledge of her subject area and is an outstanding communicator…she tailors each session to her audience, ensuring they get exactly what they need from the time invested. Michelle is a pleasure to work with from start to finish.”
Michelle’s has trained over 1,500 marketers in online communications and social media including in-house teams from the London2012, COI, CNN, Platinum Guild, Random House, Penguin, British Council and Phillips’ global customer service team.
She is a judge for the Direct Marketing Association and Econsultancy Innovation Annual Awards and a regular speaker. Listed in Freshnetworks Top 20 Social Media speakers and experts, Michelle is described as, “especially good at educating an audience to give them a common understanding of social media.”
Michelle (rarely) blogs at http://michellegoodall.posterous.com/ econsultancy.com/blog ,(frequently) tweets as @greenwellys on Twitter and can be found on LinkedIn
firstname.lastname@example.org; 0207 269 1470