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Course Details

Date
18th September 2014 (9:30am – 4:30pm)
Venue
Etc Venues, Tenter House, London, United Kingdom
Trainers
Duration
1 day
Cost
$905.00 per attendee

Sorry, bookings for this training course are now closed.

Overview

Great content sells – it will build your brand and boost your business.  Our one-day Content Strategy training course will help you to define the content that your organisation should produce in order to achieve these goals.

Program

Our unique 7-step process will show you how to create a bespoke Content Strategy for your organisation.  We spend most of the day discussing ways in which you can

  • Develop a Strategy Statement based on audience insight
  • Evaluate your current content against that Strategy Statement
  • Identify what new content is required to fulfil your Strategy Statement
  • Improve your governance in order to support the creation of great content

Course Requirements: Use of a laptop or tablet is recommended.

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

This course is ideal for anyone involved in the planning, production and creation of digital content. 

How our content courses fit together:

  • Digital Content Strategy - what content to produce and processes to support production
  • Editorial planning & Content Calendars – using a content calendar to plan day-to-day content development (using themes, formats & templates) 
  • Content Marketing – promoting content through Web, Mobile and Social Media

How will I benefit?

Upon completion of this course, you will be able to:

  • Explain the business case for Content Strategy
  • Develop a Strategy Statement
  • Audit & analyse your content
  • Identify content that you need to create
  • Develop governance policies
  • Identify the ‘next steps’ for your Content Strategy

What will I learn?

At the end of the day, you’ll have already started developing your own Content Strategy.  Plus, you’ll be confident enough in your skills and knowledge to continue this work after the session. 

Issues covered in the course include:

  • Our role (explain how Content Strategy fits with Editorial Planning and Content Marketing)
  • 7-steps to a Content Strategy
  • Create a Strategy Statement for your own organisation 
  • Researching your audience
  • Audit & evaluate your content (including inventory, best practices & strategy audits)
  • Governance (including tone of voice, sign-off process & work-flows)

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

In-company delivery options start at £5,000 per day. Get in touch with our Professional Development team at prodev@econsultancy.com or 0207 970 4167 to find out more.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

 CPD

Venue


Etc Venues, Tenter House

Telephone: 020 3735 9905

8th Floor Tenter House
45 Moorfields
London
EC2Y 9AE
United Kingdom

Google Maps

By Underground - Moorgate Station (Northern, Metropolitan, Circle, Hammersmith and City Lines).

Moorgate has 4 exits and you need to head towards the 2 exits either side of Moorfields Road (these exits are towards the Metropolitan line gates). As you come out onto Moorfields Road you will see a Holland and Barrett store adjacent to the tube station – Tenter House is the next building a few yards further up on the same side of the road, just before the Red Cross building.

Course Details

Date
18th September 2014 (9:30am – 4:30pm)
Venue
Etc Venues, Tenter House, London, United Kingdom
Trainers
Duration
1 day
Cost
$905.00 per attendee

Sorry, bookings for this training course are now closed.