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Course Details

Date
9:00am 18th September – 5:00pm October 31 2014
Venue
Marketing Institute of Singapore (Anson Road), Singapore, Singapore
Trainer
Eu Gene Ang
Duration
44 days

Sorry, bookings for this training course are now closed.

Overview

Course benefits

Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Singapore catering to senior managers and marketing professionals who want to understand digital marketing effectively in the shortest time possible. Participants who complete the programme requirement will be awarded the Econsultancy's Certificate in Digital Marketing and Google AdWords Qualified Individual Certificate.

The double certification programme is uniquely positioned to deliver these benefits:

  • Course content and curriculum provided by Econsultancy of UK, the world leading digital marketing best practice community and publisher with 250,000+ subscribers
  • Certification in Google AdWords, a highly sought-after professional qualification by Google for digital marketing professionals
  • 3 free credits to download 3 Econsultancy reports (worth USD695/report) from Econsultancy's portal containing 500,000+ pages of digital marketing resources, reports and best practice guides
  • Short 8-week course with lesson once or twice a week
  • Practical and real-life training by certified digital marketing practitioners
  • Conducted locally in Singapore with ‘live’ face-to-face training, and not webinars or online learning

Econsultancy's Reports (Complimentary)

FREE 3 Credits to download Econsultancy's reports from Econsultancy's portal containing 500,000+ pages of digital marketing resources, reports and best practice guides.

Course Details

This double certification course is a 8-week part-time programme for working professionals who intend to upgrade their knowledge in digital marketing. Upon successful completion of the programme, participants will obtain a double certification, and are awarded the Certificate in Digital Marketing (powered by Econsultancy) and the Google AdWords Individual Qualification. 

This is a part-time programme with 64 contact hours (total 8 days) spread over 8 weeks. Participants will only be certified after passing the Google AdWords exams and the digital marketing project, and complete at least 52 contact hours. 

The part-time programme covers topics ranging from the overview of digital marketing, customer acquisition channels to social media marketing. 

Start Date: 11 Oct 2016

Venue: Lifelong Learning Institute, Singapore, #04-02

Course Fee: SGD 5,880/pax
(SGD2,000 discount for Econsultancy’s paying subscribers at SGD 3,880/pax.)

To find out more and register, click here.

For enquiries, please contact us at +65 6653 1911 or email apac@econsultancy.com

Program

Oct/Nov 2016 Intake Schedule

No.  Course Contact hours  Date  Time
1. Introduction & Personalization  8 Tue, 11 Oct  9am-5pm
2. Email, SEO & Content Marketing  8 Tue, 18 Oct 9am-5pm
3. Paid Search Advertising 8 Tue, 25 Oct  9am-5pm
4. Google AdWords Fundamentals Certification  8 Tue, 1 Nov 9am-5pm
5. Social Media Marketing 8 Tue, 8 Nov 9am-5pm
6. Display Advertising & Programmatic Buying 8 Tue, 15 Nov 9am-5pm
7. Digital Measurement & Analytics 8 Tue, 22 Nov 9am-5pm
8. Final Project Presentation 8 Tue, 29 Nov 9am-5pm
  Total 64    

Who should attend?

Entry Requirements

This programme targets marketing professionals, business owners, c-level professionals and individuals who want to enhance their knowledge in digital marketing, and are looking for a credible certification course with “live” training conducted locally.

There is no minimum qualification or pre-requisite set for the programme, but participants who have at least 2 years of marketing experience will be preferred.

How will I benefit?

The double certification programme is uniquely positioned to deliver these benefits:

  • Course content and curriculum provided by Econsultancy of UK, the world leading digital marketing best practice community and publisher with 250,000+ subscribers
  • Certification in Google AdWords, a highly sought-after professional qualification by Google for digital marketing professionals
  • 3 free credits to download 3 Econsultancy reports (worth USD695/report) from Econsultancy's portal containing 500,000+ pages of digital marketing resources, reports and best practice guides
  • Short 8-week course with lesson once or twice a week
  • Practical and real-life training by certified digital marketing practitioners
  • Conducted locally in Singapore with ‘live’ face-to-face training, and not webinars or online learning

Econsultancy's Reports (Complimentary)

FREE 3 Credits to download Econsultancy's reports from Econsultancy's portal containing 500,000+ pages of digital marketing resources, reports and best practice guides.

Trainer


Eu_Gene_Ang.jpg

Eu Gene Ang

Principal Trainer, Click Academy Asia

Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).

Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others. 

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.

Tutor for: Content Marketing for Web, Mobile and Social Media - Malaysia, Content Marketing for Web, Mobile and Social Media - Singapore, Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification **HRDF Claimable** - Malaysia, Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification - Singapore, Fast Track Digital Marketing - Malaysia, Fast Track Digital Marketing - Singapore

Venue


Marketing Institute of Singapore (Anson Road)

Telephone: 6327 7588

51 Anson Road
#03-53
Singapore
079904
Singapore

Google Maps

Course Details

Date
9:00am 18th September – 5:00pm October 31 2014
Venue
Marketing Institute of Singapore (Anson Road), Singapore, Singapore
Trainer
Eu Gene Ang
Duration
44 days

Sorry, bookings for this training course are now closed.