|Date||9:00am 22nd November – 6:00pm November 23 2012|
|Venue||Hotel Holiday Inn, Glenmaria KL, Malaysia, Malaysia|
|Trainer||Eu Gene Ang|
About the course
This course will take participants through the entire process of setting up an E-commerce site. Starting from why e-commerce is important and looking at different E-commerce solutions as we learn how to optimize on the ecommerce platforms; delegates will be able to consider how they wish to expand their businesses onto E-commerce. It will also touch on some of the new developments in E-commerce.
This course will provide you with a strong understanding of the different facets that are required in developing an E-commerce business. By focusing on basics and then building up to the cutting edge solutions, participants will be able to decide where on the spectrum they lie and how they wish to tackle this important channel. The program will look at data analysis to help develop a better E-commerce decision making.
Who should attend?
Entrepreneurs, business owners and marketing professionals who have or are looking to set up an E-commerce business.
How will I benefit?
Upon completion of this course, you will be able to:
• Understand the different components that are required to start and run an E-commerce business
• Evaluate your current E-commerce capabilities and platform
• Measure and optimize your E-commerce business
• Appreciate the different forces that consumers consider when making an online purchase and how you need to optimize on those channels
• Learn how to manage multiple promotions and cross-selling opportunities to different customer segments to maximize on your sales potential
What will I learn?
Setting the Stage
• The E-commerce environment
• The changing consumer
• The global and local competitive environment
Setting up your ecommerce site
• What are the considerations?
• What E-commerce platforms are available?
• What billing platforms are available?
Optimizing your website
• Measuring and testing your site
• Optimizing your site (the site, the check-out process)
• A look at running promotions
• Cross-selling on your site
• Increasing awareness of your site
• What are the pitfalls to avoid
Eu Gene Ang
Principal Trainer, Click Academy Asia
Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).
Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).
Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others.
Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.
Hotel Holiday Inn, Glenmaria KL
Contact Lynn for any queries on +603 7803 6191 or at firstname.lastname@example.org