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Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Malaysia catering to senior managers and marketing professionals who want to understand digital marketing effectively in the shortest time possible. Participants who complete the programme requirement will be awarded the Econsultancy's Certificate in Digital Marketing and Google AdWords Qualified Individual Certificate.
This is a part-time programme with 64 contact hours (total 8 days) spread over 7 weeks. Participants will only be certified after passing the Google AdWords exams and the digital marketing project, and complete at least 52 contact hours.
The part-time programme covers topics ranging from the overview of digital marketing, customer acquisition channels to social media marketing.
A special early bird rate of RM10,000/pax is applicable for participants who register one month before course date. (6% GST applicable)
For more information and to register, please click here
For any queries, please call +65 6653 1911 or email firstname.lastname@example.org
Aug/Sep 2016 Intake Schedule
|1a||Introduction, New Consumer Journey & Digital Marketing Framework||4||Sat, 13 Aug||9am-1pm|
|1b||How People Read Online & Magnetic Headlines||2||Sat, 13 Aug||1pm-3pm|
|1c||Email Marketing & Marketing Automation||2||Sat, 13 Aug||3pm-5pm|
|2||Paid Search Advertising||8||Fri, 19 Aug||9am-5pm|
|3||Google AdWords Fundamentals Certification (Test)||8||Sat, 20 Aug||9am-5pm|
|4||Display Advertising, Programmatic Buying & Real-Time Buying (RTB)||8||Sat, 27 Aug||9am-5pm|
|5a||Google Display Advertising Certification (Test)||2||Sat, 3 Sep||9am-11am|
|5b||Search Engine Optimization (SEO) Marketing||4||Sat, 3 Sep||11am-3pm|
|5c||Landing Page Optimization||2||Sat, 3 Sep||3pm-5pm|
|6a||Social Media Marketing, Social Media Channels||4||Fri, 9 Sep||9am-1pm|
|6b||Content Marketing||4||Fri, 9 Sep||1pm-5pm|
|7a||Digital Marketing Measurement & Analytics||4||Sat, 10 Sep||9am-1pm|
|7b||Analytics - Campaign Tracking, Multi-Attribution, Cross Device||4||Sat, 10 Sep||1pm-5pm|
|8a||Preparation for Final Project||4||Sat, 24 Sep||9am-1pm|
|8b||Final Project Presentation||4||Sat, 24 Sep||1pm-5pm|
Who should attend?
This double certification course is a 7-week part-time programme for working professionals who intends to upgrade their knowledge in digital marketing. Upon successful completion of the programme, participants will obtain a double certification, and are awarded the Econsultancy's Certificate in Digital Marketing and the Google AdWords Individual qualification. This is a part-time programme with 64 contact hours. Participants will only be certified after passing the Google adwords exams and the digital marketing project, and complete at least 52 contact hours.
The 7 weeks programme covers topics ranging from the overview of digital marketing, customer acquisition channels to social media marketing.
This programme targets marketing professionals, business owners, c-level professionals and individuals who want to enhance their knowledge in digital marketing, and are looking for a credible certification course with “live” training conducted locally. Participants who have at least 2 years of marketing experience will be preferred.
There is no minimum qualification or prerequisite set for the programme, but participants who have at least 2 years of marketing experience will be preferred.
How will I benefit?
The double certification programme is uniquely positioned to deliver these benefits:
- Course content and curriculum provided by Econsultancy of UK, the world leading digital marketing best practice community and publisher with 250,000+ subscribers
- Certification in Google AdWords, a highly sought-after professional qualification by Google for digital marketing professionals
- Free 3 credits to download Econsultancy reports (worth USD695/report). Total value of credits is USD2,085
- Short 7-weeks course, designed for busy professionals who need not take annual leave to attend the course
- Practical and real-life training by certified digital marketing practitioners
- Conducted locally at PUBLICITY+, Petaling Jaya with ‘live’ face-to-face training, and not webinars or online learning