{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Overview

Course Details

Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Malaysia catering to senior managers and marketing professionals who want to understand digital marketing effectively in the shortest time possible. Participants who complete the programme requirement will be awarded the Econsultancy's Certificate in Digital Marketing and Google AdWords Qualified Individual Certificate.

This is a part-time programme with 64 contact hours (total 8 days) spread over 7 weeks. Participants will only be certified after passing the Google AdWords exams and the digital marketing project, and complete at least 52 contact hours. 

The part-time programme covers topics ranging from the overview of digital marketing, customer acquisition channels to social media marketing.

A special early bird rate of RM10,000/pax is applicable for participants who register one month before course date. (6% GST applicable)

For more information and to register, please click here 

For any queries, please call +65 6653 1911 or email apac@econsultancy.com

Program

Oct/Dec 2016 Intake Schedule

No.  Course Contact hours  Date  Time
1. Introduction & Personalization  8 Fri, 21 Oct  9am-5pm
2. Email, SEO & Content Marketing  8 Sat, 22 Oct 9am-5pm
3. Paid Search Advertising 8 Sat, 29 Oct  9am-5pm
4. Google AdWords Fundamentals Certification  8 Sat, 5 Nov 9am-5pm
5. Social Media Marketing 8 Sat, 12 Nov 9am-5pm
6. Display Advertising & Programmatic Buying 8 Sat, 19 Nov 9am-5pm
7. Digital Measurement & Analytics 8 Sat, 26 Nov 9am-5pm
8. Final Project Presentation 8 Sat, 3 Dec 9am-5pm
  Total 64    

Who should attend?

This double certification course is a 7-week part-time programme for working professionals who intends to upgrade their knowledge in digital marketing. Upon successful completion of the programme, participants will obtain a double certification, and are awarded the Econsultancy's Certificate in Digital Marketing and the Google AdWords Individual qualification. This is a part-time programme with 64 contact hours. Participants will only be certified after passing the Google adwords exams and the digital marketing project, and complete at least 52 contact hours.

The 7 weeks programme covers topics ranging from the overview of digital marketing, customer acquisition channels to social media marketing. 

Entry Requirements

This programme targets marketing professionals, business owners, c-level professionals and individuals who want to enhance their knowledge in digital marketing, and are looking for a credible certification course with “live” training conducted locally. Participants who have at least 2 years of marketing experience will be preferred.

There is no minimum qualification or prerequisite set for the programme, but participants who have at least 2 years of marketing experience will be preferred.

How will I benefit?

The double certification programme is uniquely positioned to deliver these benefits:

  • Course content and curriculum provided by Econsultancy of UK, the world leading digital marketing best practice community and publisher with 250,000+ subscribers
  • Certification in Google AdWords, a highly sought-after professional qualification by Google for digital marketing professionals
  • Free 3 credits to download Econsultancy reports (worth USD695/report). Total value of credits is USD2,085
  • Short 7-weeks course, designed for busy professionals who need not take annual leave to attend the course
  • Practical and real-life training by certified digital marketing practitioners
  • Conducted locally at PUBLICITY+, Petaling Jaya with ‘live’ face-to-face training, and not webinars or online learning

Trainer


Eu_Gene_Ang.jpg

Eu Gene Ang

Principal Trainer, Click Academy Asia

Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).

Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others. 

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.

Tutor for: Content Marketing for Web, Mobile and Social Media - Malaysia, Content Marketing for Web, Mobile and Social Media - Singapore, Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification **HRDF Claimable** - Malaysia, Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification - Singapore, Fast Track Digital Marketing - Malaysia, Fast Track Digital Marketing - Singapore