|Date||June 4 2014 (9:30am – 4:30pm)|
|Venue||Etc Venues, Tenter House, London, United Kingdom|
About the course
This one-day course will cover all things Facebook including community building, campaign execution, case studies, ads and reporting, equipping you with practical and strategic knowledge for marketing with the platform that brands can't afford to ignore.
With over a billion users worldwide, Facebook is an important platform for marketers, and managing brand pages can be complex. From technical aspects such as widgets and apps, to etiquette and reputation management, there's a lot to think about. This course gives an overview of Facebook for marketing, and will equip you with the confidence to build your brands community, engineer campaigns and broaden your social media strategy.
- What are we going to cover?
- Timeline & Ticker
- Branding & Milestones
- Frictionless Sharing, Open Graph
- Tabs, Apps, Widgets & Connect
- EdgeRank & GraphRank
- Likeable Content
- Campaign Case Studies
- Tactics, moderation, spam, guidelines
- What not to do
- Ad products
- Landing pages
- Facebook Insights
- Google Analytics
- Third party tools
Course Requirements: Use of a laptop or tablet is optional.
Who should attend?
This course is designed for anyone directly or indirectly involved with his or her company's Facebook or social media marketing.
What will I learn?
At the end of this workshop participants will be able to.
- Determine the opportunities of leveraging Facebook for your brand.
- Create earned media to reach friends of fans through Facebook apps.
- Understand best practise for building a Facebook community.
- Create and execute a campaign that will drive engagement.
- Leverage paid for Facebook ads to support your campaigns.
Rob McNair is the Chief Strategy Officer for the social media agency mycleveragency. With 10 years of digital marketing experience he has had the privilege of developing strategies for some of the world’s most recognisable brands such as Samsung, Skype, Rentokil-Initial, Shell, Prudential and Sky to name few.
In 2009 he founded mycleveragency to give brands a “best of breed” social media consulting solution. mycleveragency teams up with companies to build their brand equity by leveraging all forms of the social web to create conversations, increase word of mouth and build lasting relationships.
Rob is a passionate speaker on the subject of social media and is a social media trainer with various organisations including Econsultancy where he heads up our Facebook program training global companies.
Etc Venues, Tenter House
By Underground - Moorgate Station (Northern, Metropolitan, Circle, Hammersmith and City Lines).
Moorgate has 4 exits and you need to head towards the 2 exits either side of Moorfields Road (these exits are towards the Metropolitan line gates). As you come out onto Moorfields Road you will see a Holland and Barrett store adjacent to the tube station – Tenter House is the next building a few yards further up on the same side of the road, just before the Red Cross building.