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Ideal for creative professionals wanting to better understand how to design for digital, this 2-day course introduces key concepts and considerations in a highly practical format
You’ll cover all the main digital channels (including websites, email and social media) and learn how to make your ideas work in the digital environment.
Designing for interactive media is very different from other forms of design. During this 2-day course, we will help you to understand and address all the major issues that digital creatives need to be aware of.
As well as a high-level understanding of how to design for interactive digital media, we also cover detailed best practices for specific channels. These channels include: social media, search engines and email.
Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.
Who should attend?
If you’re a creative professional looking to make the move into digital, then this course is an ideal place to start your learning journey.
Even if you’ve been working in digital for a while, you might still want to get a more formal grounding in digital design principles.
This course is also suitable for marketers who work closely with designers and who want to understand the approaches and methodologies that underpin great digital design.
How will I benefit?
Delegates will leave with the ability to:
- Create designs that follow interactive best practices
- Evaluate designs against interactive best practices
- Optimise designs for a multi-channel environment
- Create materials that follow best practice for email, search and social media
- Understand the main research and testing methods used on digital projects
What will I learn?
Jargon buster - explaining common terms such as: user experience, customer experience, information architecture, content marketing, content strategy, service design, user journeys, usability…
Audience behaviours - vital research into how people tend to behave online and what this means for digital creatives.
Research - The main audience research methods commonly used on digital projects, including focus groups, interviews, card sorting and surveys.
Interactive design principles - essential design principles that every digital creative needs to know. We cover all the main issues a digital designer needs to be aware of, with lots of real-world examples.
Mobile devices - critical best practices for designing on smaller-sized touchscreen devices.
Email, search & social media best practices - explaining the technical issues that digital creatives need to know about email and search. We also offer research into what creatives tend to work best on the main social media platforms.
Testing - The main types of testing methods commonly used on digital projects including: expert reviews, usability testing and A/B testing.
Future trends - highlighting some trends that creatives should be aware of in digital.
This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.
In-company delivery options start at £5,000 per day. Get in touch with our Professional Development team at firstname.lastname@example.org or 0207 970 4167 to find out more.
We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.